EVERYTHING You’ve Been Taught About Content Promotion is WRONG

You're promoting your content the wrong way and today we're going to fix that. Today, I'm going to break down everything that you've taught about content marketing promotion is wrong.

Question for you: how much time do you spend promoting your content every time you write a blog post? Let me know, is it five minutes? 30 Minutes? One hour? Two hours? 10 hours? Let me know in the comments below, I'm curious.

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Look, not every content piece is worth promoting, no matter how much cold outreach you do, if your intent is self-servicing, you're not going to get any of the free or paid promotions working well for you. I want you to focus on helping other creators’ audiences.

You want to focus on their audience's pain points, their needs, their wants, and you want to solve the problem in a way that no one else did. You want to turn a written piece of content into a data visualization piece. You want to turn a written content piece into a video.

You have to figure out how to make it beneficial to the other audience. So for example, if you write more detailed content than your competition and someone's linking to them, and there are articles on 'how to get more Facebook to reach in 2021' and they're linked to it, they're like, "Hey, this is how you're going to improve your Facebook reach." Well, if 2022s coming up and their algorithms change or 2023s coming up, or 2024s coming up and their algorithm change, then you can talk about their updated algorithms and each one, same with Google, and you can be like, "Look, here's what's working these days. Here's the type of content pieces that are working. Here's what's not. Here's the overview synopsis. Here's even a video that gives you an overview."

And sending that to people who are linking to your competition, they're more likely to link to you because that benefits their reader base and gives them the latest and greatest.

Also, I don't want you to use cold outreach templates. They just don't work. Use your own voice, understand what works in your templates and adjust to your own personality, your own voice, et cetera. Promoting your own brand can be more powerful than also promoting your own content.

So here's an example of that. You're probably like, "Neil, what are you talking about? Promoting your own brand versus your content?" Seeing content marketing, everyone's like, "Oh, you got to promote your content." Well, a lot of times I did self-like, I did a 'who is Neil Patel campaign'.

There was a ton of people who are popular all over the world on social media and they promoted my name.

And just posting your content on social media these days, isn't enough. You need to tease people and try to gauge their pain points. You need to lead with a teaser piece when you're trying to post on social media and have that call to action so then that way people want to go to your website.

So for example, when I post on social media, I'll start with the hook, such as, "the way you're promoting content is all wrong. Do you want to know how to do it the new way? Well, here's the latest and greatest." You see how I use the hook that causes people from social to be more likely to go to your website.

And by telling people that, or even telling them to check out in-depth pieces on your website from your social channels, that can help a little bit, but it doesn't work as well as that hook that I just mentioned.

And you don't want to waste time trying to get the wrong brands to promote your content. If there's an audience mismatch, you're going to be wasting time. You don't want to focus only on the big brands, go after smaller brands that are in your space.

Even niche people don't have a big audience. Something's better than nothing. You want to focus on external content promotion opportunities that make sense, that allow you to build your own community, that allow you to nurture your community with content that only they have access to.

For example, I may do a partnership with Entrepreneur, do a webinar, tell people about all the latest and greatest on my site, have a landing page for them, tell them about it, collect their email address so that way I can foster, nurture my own community.

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25 Responses to EVERYTHING You’ve Been Taught About Content Promotion is WRONG

  1. Lucky 10x October 4, 2021 at 2:01 pm #

    • Neil Patel October 4, 2021 at 3:25 pm #


  2. Saif Shaikh October 4, 2021 at 2:02 pm #

    Thanks for your time.

    • Neil Patel October 4, 2021 at 3:25 pm #

      My pleasure!

  3. Passive Income Tom October 4, 2021 at 2:03 pm #

    I spend about 10 to 20 minutes a day promoting my content on Twitter, Facebook and LinkedIn.

    • Neil Patel October 4, 2021 at 3:26 pm #


  4. Dipak on Marketing October 4, 2021 at 2:08 pm #

    I spend about an hour to promote my content. Thanks Neil for correcting my beliefs on content promotion.

    • Neil Patel October 4, 2021 at 3:26 pm #

      You’re very welcome.

  5. Sherry Morisch October 4, 2021 at 2:10 pm #

    I’m too busy promoting other people’s stuff to promote my own. If I do have time, I can create a great blog in less than an hour. Still working on a good system. Love what you’re doing here 🙂

    • Neil Patel October 4, 2021 at 3:26 pm #

      You’ll find a system that works for you 🙂

    • Sherry Morisch October 4, 2021 at 3:34 pm #

      @Neil Patel I’ve watched your videos since you started making them, or shortly after. You have helped me grow as a content producer and I always look to you for fresh ideas. You’ve even changed my mind on a few things I was skeptical of before. Thank you for all you do to keep us all going. 🙂

    • Neil Patel October 4, 2021 at 7:48 pm #

      @Sherry Morisch Thank you for following along and supporting me all this time, my friend! I’m glad to help 🙂

  6. Aligning With Your Purpose October 4, 2021 at 2:17 pm #

    Great info Neil! I really enjoyed the tip about “the hook.” It really makes a lot of sense and I see where it can help attract the right audience. Thanks again for all the info and resources. Cheers!

    • Neil Patel October 4, 2021 at 3:26 pm #

      My pleasure!

  7. Junaid Ahmad October 4, 2021 at 2:57 pm #

    I’m starting my web design freelance career. According to me my targeted audience is on Fb, I have joined a group and I’m seeing their pain points. Do you think i can write blogs or should i just do Fb posts? Why I need to write blogs if their is everything on Internet these days? Should I link them to others people blogs?
    Plz give me an advice.Thanks

    • Neil Patel October 4, 2021 at 3:27 pm #

      Write blogs and post the blogs on Facebook 🙂

  8. Ravi Saini October 4, 2021 at 3:05 pm #

    Sir can you raise your voice before posting this. I think it can be loud. You are doing very well sir. I really thank you for helping us.
    Sir I never ask to do this but your video is in normal voice which is difficult to hear from my laptop.

    • Neil Patel October 4, 2021 at 3:27 pm #

      Thanks for the suggestion!

  9. Exposure Ninja — Free Marketing Review October 4, 2021 at 3:15 pm #

    02:47 People are still using cold outreach templates and not making any changes to them!? Using your own voice is everything!

    • Neil Patel October 4, 2021 at 3:28 pm #

      No doubt! Using your own voice and tone comes across more natural 🙂 The templates can be a good starting point for people.

  10. SABER QASSMI October 4, 2021 at 4:16 pm #

    40 min

  11. Akhil October 4, 2021 at 4:18 pm #

    That’s exactly what I was thinking about before I came across your video today. It’s time to conduct some user research! Thank you, Neil!

    • Neil Patel October 4, 2021 at 4:56 pm #

      You’re so welcome!

  12. Himansu Kumar Nayak October 4, 2021 at 6:10 pm #

    Yeah I saw that promotion and thankfully got the answer after 4 years. But still don’t understand how and why you did something like that?

  13. A R October 4, 2021 at 7:26 pm #

    Common man. Nowadays only sex and gossip goes viral. Forget about all the intelligence you trying to spread. Hey public. Do pranks, talk about sex, twerk, gossip you’ll go viral

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