How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month

Today, I'll teach you how to create a digital product that generates at least $100,000 a month. ►Subscribe: to learn more secret SEO tips.
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The good news is, when you promote a digital product, you pretty much have something that has 100% margins. So, when you're doing advertising, you're selling something. What're your costs? Pretty much nothin', it's just the hosting, after you create the product, of course. So, let's get started.

The first step, what industry should you enter? And, I'm going to go quick, because there are so many slides. I picked the digital marketing industry. Can you see what's wrong with the digital marketing industry? It was too late when I started. If I chose something like nutrition, I would'a sold so many more eBooks, so many more video courses. You see why it's so much more popular. You go to Google Trends, type in a niche, like flashlights, and you can see how popular something is.

Alright, so first off, I can't emphasize this more than anything else, build something you can be proud of. It's longevity; you'll be happy when you create something that you can put your face on. You know those affiliates that are like, "Oh yeah, I don't anyone knowing this is my company." Don't build a product if you can't tell people it's your company. If you can be proud of it and put your face on it, you're good to go.

Alright, so here's a few lessons I learned. A customer should be able to finish your product within three months, but not quicker than one month. When you have a digital product when they finish it before one month, what happens? Too many refunds. When it takes more than three months, what happens? They think it's too much work. You guys can all relate to that. If you tell people it's too much work, are they going to do something? No, that's why affiliates don't start their own e-commerce companies, it's very rare, and the guys who I do, look at starting e-Commerce companies.

It was funny, I met one guy who was selling this anti-aging cream, and he was crushing it on Facebook. He was doing literally, over $4 million a month. He ran out of anti-aging cream. You know what he did? He went to Costco and filled up Neutrogena cream in his bottles, and I'm like, "Oh." He's like, "I gotta pay my Ferrari bills." It's sad, but it's quite funny at the same time. So, another thing I learned, videos, and audio files, and worksheets have more value than text-based documents, so pay people to create these videos and audio files for you.

Then you have to figure out how much you should charge. In general, you don't want to charge less than a thousand bucks. A thousand dollars is a good starting point, because when you start charging a thousand dollars, you can end up generating quite a bit of cash from Facebook, and typically for every dollar you spend, if you stink at Facebook ads, you should be able to generate $2, so a dollar in profit. If you're good, you'll be able to do $3, for every dollar you spend, so two bucks in profit. If you're really good like I've seen a few guys, they're doing $5 in revenue for every dollar they spend, and they're doing it in quantity on Facebook, where they're spending, 20, $30,000 a day.

The first thing is, is if you want people to buy from your site, you have to collect emails. I go into a lead magnet. Right here's example, Ramit Sethi, how he collects emails.

I'm going to let you a little secret. Have you ever wondered how I get to a million visitors? I talk about how I use infographics, and I pay people pennies on the dollar for the infographics. And then I give you an overview of what you're going to get. $22,000, that's a lot of money for all this stuff. Would you say that's a good deal at 5,000 bucks?

Thank you, everyone, for having me. So if you like this video, like, comment, share. I do appreciate it, and if I can ever do anything to help you out, genuinely, even it's giving you some advice. I don't care for the money, leave a comment below, and I will do my best to try to help you out and answer all your questions. Thank you for watching.

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    39 Responses to How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month

    1. Discover Your Awesomeness November 27, 2018 at 4:01 pm #

      *The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time. :)*

      • Neil Patel November 27, 2018 at 4:24 pm #

        Good quote 😉

      • Discover Your Awesomeness November 27, 2018 at 4:28 pm #

        @Neil Patel Thanks! 🙂

      • Ivan Jankovic January 6, 2019 at 3:42 pm #


    2. Brian Tobias November 27, 2018 at 4:20 pm #

      You’re the man Neil! I think starting a course around what you’re really educated on is the way to go in this day and age

      • Neil Patel November 27, 2018 at 5:02 pm #

        It can do really well!

      • Dorothy McQueen November 28, 2018 at 8:33 pm #

        Or apprenticeships

    3. B.A.B.Y Investments November 27, 2018 at 4:41 pm #

      *One question: given the fact that we already have a digital product (investing course) in the making, should we wait until we hit a certain number of subscribers or should we release it right away?*

      • Neil Patel November 27, 2018 at 5:04 pm #

        Test with a small segment of your current subscribers to see how it goes and to get feedback

    4. Anja 1111 November 27, 2018 at 7:56 pm #

      Thank you for so generously sharing your knowledge Neil, I appreciate you!

      • Neil Patel November 28, 2018 at 2:07 am #

        You are very welcome!!

    5. MulherModerna November 27, 2018 at 11:52 pm #

      Ganhou mais uma Inscrita. Tô amando. Quanto conteúdo de qualidade

      • Neil Patel November 28, 2018 at 2:18 am #

        Que bom!! Valeu!

    6. Rodrigo Abdala November 28, 2018 at 11:50 pm #

      Neil great content! Do you have videos about fashion ecommerce? Something to recommend?

      • Neil Patel November 29, 2018 at 12:51 am #

        I am not too familiar with the niche. However, if it is something you really love then you should go after it!

    7. Az Samad December 1, 2018 at 4:25 pm #

      That was an amazing video, just finished watching it once – am gonna watch it again & take more notes. Thanks Neil!

    8. WSOS December 1, 2018 at 5:07 pm #

      tell me!
      How to invest $20k dollars ?
      any suggestions

      • Andy H. Tu January 1, 2019 at 7:47 am #

        @Daniel Francis that’s just plain bad advice. That money should be well spent on me.

      • Andy H. Tu January 1, 2019 at 8:22 am #

        @Daniel Francis Ok sounds good to me. cant wait to close the deal.

      • Andy H. Tu January 1, 2019 at 7:14 pm #

        @Daniel Francis happy new year!

    9. In The Dm's December 2, 2018 at 6:01 pm #

      i watched this before but had to re-watch. your’e truly a gem man. Didn’t notice your great sense of humor until now

      • Neil Patel December 3, 2018 at 9:55 am #


    10. Veena V - Youtube Coach December 4, 2018 at 1:40 pm #

      LOVED this! I actually signed up to one of your webinars and wrote in the chat box to test what you said, your VA’s were there live 🙂

      • Neil Patel December 4, 2018 at 4:47 pm #


      • Good Morning Bharat February 5, 2019 at 5:45 am #

        Are you network marketer

    11. Michael Gerrald December 7, 2018 at 3:12 am #

      I’m going to go on a whim. I’m from that USVI islands you mentioned, seeking advise on the projects I have. I would like to talk offline. Hopefully you see this.

      • Neil Patel December 7, 2018 at 12:07 pm #

        Shoot me a message on LinkedIn

    12. Neeshu S December 10, 2018 at 3:37 pm #

      Is there really an audience they seem to be dead not responding not laughing

      • AHS Society April 22, 2019 at 10:50 am #

        he does not have an audience, it is his basement only his mom and 1st cousin are watching. And the 1st cousin is on Whatsapp

    13. eliud takona December 15, 2018 at 1:42 pm #

      Thanks alot Neil.This was very helpful.

    14. Rick Harold February 16, 2019 at 1:25 pm #

      Liquid gold! Digital and especially automation. Love it!

      • Neil Patel February 16, 2019 at 6:07 pm #


    15. Yasha Harari March 15, 2019 at 1:32 pm #

      Neil, that was fantastic. Thanks for posting it. I’ve shared this with someone who has since jumped into building a new brand, and they’re enjoying their work immensely.

      • Neil Patel March 17, 2019 at 5:36 pm #

        That is great!

    16. INVESTORS HELPLINE April 24, 2019 at 12:05 pm #

      You are wonderful.
      B. B. Sharma, New Delhi

      • Neil Patel April 24, 2019 at 4:37 pm #


    17. Deepa Bala May 10, 2019 at 12:07 pm #

      Awesome! I Neil down to your knowledge 🙂

    18. SANKAR July 15, 2019 at 12:30 pm #

      Thank you Nail, Great VDO

      • Neil Patel July 15, 2019 at 5:24 pm #

        You are very welcome!

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