How to do SEO on a One Page Website

How to do SEO on a One Page Website | Not everyone wants a multi-page website. If you're a digital marketer, you've already worked with a company or consulted with people who just have one-page websites, and in many cases, they refuse to change because they're like, "What's wrong with my one-page website? I have everything here that I need." And yeah, multi-page websites are clearly better when it comes to succeeding with SEO, but that doesn't mean you can't do well with a one-page website. Today I'm going to break down how to do SEO on a one-page website

RESOURCES & LINKS:
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Ubersuggest –
ClickFlow –
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The first thing you want to do is optimize each section of your page.

So with your website you have a header area, you have the body with a lot of content, you even have a footer area. You want to make sure you're optimizing each and every single space.

Now, even if you only have a one-page website, you may want to consider getting it longer and longer. And here's what I mean. When you're optimizing your page, you want to make sure you're using subheadings in each section, because in these subheadings you can use h1 tags, h2 tags, h3 headings.

This will help you add keywords and make it easier for people to skim your site as well.

You also want to group together keywords that are in specific sections. So as I mentioned, how you want to optimize each section of the page. Well, one section could be on, I don't know, dog food. Another section could be on cat food.

Another section could be on shipping and getting dog food to your door and getting it on a regular basis, so that way you don't have to keep manually reordering it. But look to see what keywords are popular. And you can use tools like Ubersuggest for that. It'll show you all the other variations in long-tail phrases of that term. And you want to make sure that you add it within each section.

The second tip I have for you is the “land and expand” approach.

When you do SEO for a one-page website, you'll find that you'll rank for some terms and you won't rank for others that you may want to rank for. And there's a whole long list of terms that you wish you could rank for, but you have a one-page website and we need to be realistic. So how can you ensure that you're putting the best keywords in the page that only drives conversions, but is going to make you the most amount of traffic as well, right? So it's about revenue and it's about traffic.

If you feel those terms are related to your product and service and they can drive conversions, what I would recommend that you do is you consider adjusting your page to include those terms. That way you're putting the most valuable terms on the page to rank higher. You include those terms in your title tag, you include those terms within your meta-description.

Now the third thing that you can consider doing if you're going to have a one-page website is to make sure your main keyword is within your URL.

I'm not talking about a subfolder, I'm talking about the root domain name. It's been proven according to ClickFlow that the keyword and a domain name create more clicks.

So when people are searching on Google, if they see the keyword that they're searching for in your URL, you're more likely to get clicks to your site. Now when you have a one-page website, there's not too much flexibility with your URL, other than your domain name.

So consider picking a domain name that has a keyword and if you don't have one, consider changing your domain name to one that has a keyword.

Now the last thing I want you to do with your one-page or website is, continually update it.

People forget to do this. Google doesn't like ranking old, outdated websites. When people have a one-page website, they don't tend to make a lot of changes to their site.

It's really important that you make changes to your site every quarter. I'm not talking about a simple change like you change a keyword here and there. I'm talking about making big changes, adding content, deleting content, adding different images, adding videos to help explain your message.

All these things shows Google that you're continually updating your website, which will help you rank higher and higher in the long run.

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    25 Responses to How to do SEO on a One Page Website

    1. md fayaz October 26, 2019 at 2:03 pm #

      Thanks neil, this was what i want from you and commented for, keep it very upp!

      • Neil Patel October 26, 2019 at 8:54 pm #

        Happy to help!

    2. Leon Fernandes October 26, 2019 at 2:04 pm #

      thanks heaps for the SEO tips Neil, always very useful!

      • Neil Patel October 26, 2019 at 8:55 pm #

        Of course, Leon 🙂

    3. Harshal Tiwari October 26, 2019 at 2:06 pm #

      Sir I Want to Learn Digital Marketing

      • Neil Patel October 26, 2019 at 8:55 pm #

        You’ve come to the right place 🙂

    4. WhatsThe411TV October 26, 2019 at 2:09 pm #

      Thank you for the tips.

      • Neil Patel October 26, 2019 at 8:56 pm #

        Happy to help!

    5. Feisworld Podcast & Docuseries October 26, 2019 at 2:10 pm #

      Great tip! Love the content on this channel and Neil’s website

      • Neil Patel October 26, 2019 at 8:56 pm #

        Thank you very much 🙂

    6. Sam Samo October 26, 2019 at 3:11 pm #

      Hello Neil, I have a question regarding Google My Business. Can I add an explanation / animation video to a Google My Business? Or it has to be a real video in this place?

      • Neil Patel October 26, 2019 at 9:00 pm #

        You can adda video! It will pop up under your description 🙂 As long as it’s a video that represents your business accurately.

    7. Let's Learn October 26, 2019 at 3:13 pm #

      Hey Neil, how to rank for Amazon dominated keyword with my affiliate e-commerce store?

      • Neil Patel October 26, 2019 at 9:00 pm #

        Try ranking for longtail versions of the keyword.

    8. nanda October 26, 2019 at 3:46 pm #

      Hey Neil, nice tips…
      I have a question, “how to regularly update real estate websites? since the property details are the same always. But, i know that i can have a blog section.

      But, i actually want to know what to update in a website without blog section.”

      Appriciate your valuable feedback ✍️

      • Neil Patel October 26, 2019 at 9:03 pm #

        Even though your website it about real estate you can still dominate the space by having an informational blog section. For other pages that aren’t blog related, it’s hard to say because I’m not sure what kind of pages we’re talking about here.

    9. TVM Enterprises October 26, 2019 at 3:55 pm #

      That’s what I’m talking about! I have a 1 page website that is perfect for what we do. Your video was right on target Neil. And it was quality:-) Good stuff as usual, thx Neil.

      • Neil Patel October 26, 2019 at 9:04 pm #

        Happy I can help, my friend 🙂

    10. RISHABH MUDGAL October 26, 2019 at 5:28 pm #

      Thanks for the tips sir!
      Can you please let me know from where I can collect the facts and figures for infographics in Digital Marketing niche?

      • Neil Patel October 26, 2019 at 9:07 pm #

        You have to research them 🙂

    11. Muhammad Azam October 26, 2019 at 5:44 pm #

      Hey Neil, What To Do When Your Blog Content Gets Copied?

    12. adnan kaif October 26, 2019 at 6:03 pm #

      Hey neil sir i have dought I have selected my niche but I am confused to select a domain name ( tell me does domain name impact on seo )

      For example. My niche is animal food
      So I should take a micro niche domain like dog food or something.. Or I should go with my niche name

      Please answer me

      • Zanet October 26, 2019 at 8:56 pm #

        Domain names used to have a large impact on keyword ranking

        Now it’s a lot less relevant.

        Just think of the user and how easy and relevent it is to them to remember

        Hope that helps, though would love yo hear Neil’s view as he has totally inspired my blog and channel recently

    13. Big Blue October 26, 2019 at 8:35 pm #

      I have looked at one page website before bit it did not fit with what I was dong at the time. Watching this I am going to take another look.

    14. alberto garcia garcia October 26, 2019 at 10:23 pm #

      hi, what is your opnion about cms shopify to do seo… i have listendes that is not a good cms because is not possible to do url seo friendly,….thanks. hello from spain

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