How to Find All the Keywords That Your Competitors Rank For (But That You Don’t)

Do you have competitors that get more search traffic than you? Do you want to beat them? Well, it all starts with keywords. Hi, everyone. I'm Neil Patel. And today, I'm going to show you how to find all the keywords that your competitors rank for that you don't.

RESOURCES & LINKS:
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Ubersuggest:
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If you want to go to Ubersuggest just go to Ubersuggests.com and you can type in any URL or keyword. Now I'm already in the app, I've already logged in. So I'm going to type in a keyword or more. So a URL like Neilpatel.com. This is my website. You can type in your website. And if you don't have tons of data, like tons of traffic, you can always type in one of your competitors domains as well.

And then I want you to go on the left hand navigation and click on Competing Domains. This shows you all the similar sites that you're competing with. And some of these sites, it's based on overlapping keywords. So the more common keywords you have, the more likely you are to be a competing website.

So what I want you to do is literally go through this list of all the ones that are very end up competitors, and look for the Keyword Gaps. So the keywords gap is all the keywords your competitor ranks for that you don't.

I'm going to keep clicking Next until I find some keywords that I believe would be valuable to my audience. Remember, not all your competitors will have keywords that are identical to what you want to be going after. So you need to really look through them and pick the ones that are super relevant.

Next, Next, Next. And then just pick the keywords that are great for you and delete the ones that aren't related to your business that you don't want to be going after.

So I would pick the ones that are the best. Like NLP Chatbots, that could be interesting because a lot of people that would be interested in that probably have sales teams, and they're tryna figure out how to persuade people to convert into customers.

When you click Export, it just downloads all the keywords, may take a little bit if they have tons and tons of keywords. And then you want to just go through and do this for all the competition.

And I would just go through this and ideally look for the keywords with high volume and high CPC because that means lucrative keywords that can generate revenue. Diploma, digital marketing online, or if someone wants a online digital diploma, that's a lucrative keyword when it looks at $24.74 CPM, volume isn't that great.

But you can start going after keywords that have a lot of volume, and high CPC, you just have to go through them. Now I know this process looks like it's time consuming but here's the thing, if you know your competition is already doing well and beating you, it's from the keywords that have high volume and high CPC assuming they're related to their business and related to yours.

And those are the ones I want you to make a list of and go after. And then go and create content around those topics. All the ones that are very similar, group them together, if some of these keywords match other pages on your site, but you just don't discuss that part, expand upon those articles and include those keywords as well.

And if you do this, and you do this with one article a week, literally just one article a week based on new keywords that you're finding, after a year, I know that sounds like a long time, but it really isn't, you'll notice that your traffic will start growing by leaps and bounds.

All those little increments of 5, 10 percent growth, month over month really start adding up after a year. So that's a strategy I want you to implement.

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    19 Responses to How to Find All the Keywords That Your Competitors Rank For (But That You Don’t)

    1. Jade Choi - Million Dollar Challenge January 23, 2021 at 3:04 pm #

      Thank you for sharing Neil

    2. Anwesha Srivastava January 23, 2021 at 3:34 pm #

      Learnt how to do this in Ubersuggest some time back ago! Ubersuggest is really cool ✨✨…. Everyone needs Ubersuggest for sure!

      • Eardrum9ja Blog NG January 23, 2021 at 3:43 pm #

        Hello please can you get me a little backlink from your website ?

      • Yatin Mehndiratta January 23, 2021 at 5:43 pm #

        Is it Free?

    3. Mortuary artist January 23, 2021 at 3:40 pm #

      Made a few website changes after your last video. Made a lot of difference. Thanks Neil

    4. DroidLogic January 23, 2021 at 3:51 pm #

      Thanks again!

    5. Marks Busy Desk January 23, 2021 at 4:07 pm #

      ok.. so you find all these great keywords – You have a traditional content website in a particular niche – Do you then use these long tail keywords as a page title as well as placed throughout that webpage written content ???

    6. Jeanette Quillen January 23, 2021 at 4:25 pm #

      Ubersuggest customer here, with a question. How long does it take for your keyword tracking tool to populate results? I updated my keywords a couple of days ago.

    7. Kevin Chee January 23, 2021 at 4:28 pm #

      Love this type of video Neil. A step-by-step is great for those of us who are struggling to know if we are doing things right or wrong!

    8. KUNAL KUMBHAR January 23, 2021 at 4:50 pm #

      Why some slow loading website always rank on 1st position ✅

    9. KUNAL KUMBHAR January 23, 2021 at 4:54 pm #

      How to rank new website posts rapidly
      Which has low DA PA And no quality backlinks

    10. Saad FAKHREDDINE January 23, 2021 at 5:01 pm #

      Thank you Neil. CAN YOU MAKE A FOLLOW-UP OF THIS VIDEO —-> How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month)

    11. Ignite Website Marketing January 23, 2021 at 5:13 pm #

      Hey Neil , Great video. I use your Ubbersugget tool when helping my clients. It’s a very good research tool.

    12. Saeeda Shafiq January 23, 2021 at 5:58 pm #

      Thanks again….But I have a problem, how I formulate that whomI am competing?

    13. Samik Pal January 23, 2021 at 6:32 pm #

      This is just the video I needed.
      Btw, you should create an app for Uber Suggest.

    14. Manoj Agadi January 23, 2021 at 6:36 pm #

      Outstanding Information and Super Strategy Sir. Your Teachings are so valuable to the SEO Industry Sir. You are God of SEO Sir.

    15. TOUR PE TOUR January 23, 2021 at 6:50 pm #

      Hi Neil, I have one question. Do we need to get approval from AdSense every time we create a new blog? I have one that is already approved and ad is showing in there. Please answer this question as soon as possible. Thank you.

    16. j d January 23, 2021 at 7:44 pm #

      Hey Neil, I am following your advice on creating useful tools in my niche. Right now I want to develop a specific generator in my niche, how do you recommend to rank a tool page? Should I put an article after the tool?

    17. LF SM January 23, 2021 at 8:39 pm #

      Always tremendously useful information. You (and your tools) are gifts. I’ll now thoroughly analyze my competitors for the first time in my publisher life. What would happen to us if you were to disappear from the interwebs? All the best, from Portugal

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