How to Leverage Content Marketing When You Have No Traffic (Small or New Websites)

Can you really leverage content marketing when you have no traffic, or is content marketing something that older websites can leverage to get more traffic? Today I'm going to teach you how you can leverage content marketing when you have no traffic.

RESOURCES & LINKS:
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Canva:

Ubersuggest:

Quora:

AnswerThePublic:
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The first tip I have for you is to leverage infographics.

And don't worry, you're not going to have to pay a designer to create an infographic.

If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.

So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..

Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.

Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.

So in essence what you're doing is you're using these design tools, you're taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source.

But the infographic's on roughly the same topic that the article was on. Because think of it this way, if that article that's text-based was popular, the infographic version should be more popular.

So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.

Now your infographics won't rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.

The next strategy I have for you is to create a roundup list.

So I want you to go back to Ubersuggest, type in any keyword that you're trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.

Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design.

I want you to then do a roundup post breaking down things like 101 web design resources that you can't live without, 101 web design resources that you have to check out.

And you just don't put the link in your roundup post. You also want to have a paragraph or two describing each article.

So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.

Hit up all those site owners with the email template I share in this video.

You'll notice that you'll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.

The other thing that I want you to do is, those are all popular articles.

Email out those site owners who have published those articles and ask them to share your content as well.

The last tactic I have for you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell you to post on Quora.

Instead, I want you to go to Quora and find all the popular articles within your space.

That'll tell you all the long-tail phrases that you should create content around.

I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.

It'll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.

And you combine them, it'll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.

You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important part because it's not just about the questions people are typing in.

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    40 Responses to How to Leverage Content Marketing When You Have No Traffic (Small or New Websites)

    1. Neil Patel August 24, 2019 at 11:40 am #

      How much traffic are you getting per month? Share your number in the comments below.

      • Aaryan sharma August 24, 2019 at 4:21 pm #

        @Rohit Hebbar targeting questions that people are asking. Plus guessing what people will ask the next week. So getting the content ready before. And if you get the featured snippet you’re totally good then.

      • The Peasant’s Daughter August 24, 2019 at 5:26 pm #

        2 months in, 1600 page views in the last 30 days, 600 from search results. I’ve clearly got a lot of work to do ahead!

      • Sri Tulasi August 24, 2019 at 7:24 pm #

        Neil Patel 600 to 500

      • Sri Tulasi August 24, 2019 at 7:24 pm #

        Aaryan sharma that true

    2. ML Data August 24, 2019 at 2:10 pm #

      Big up from Morocco, please Neil can you do an episode about platforms API and how to make money from

      • Neil Patel August 24, 2019 at 7:02 pm #

        I appreciate the suggestion!

    3. Quirky Tech August 24, 2019 at 2:16 pm #

      Thank you for all the help man. Perpetual procrastinator here and you inspire me to take action fast. Love your videos. Great software as well. Have a wonderful day.

      • Neil Patel August 24, 2019 at 7:02 pm #

        You too! 🙂

    4. said ahmed August 24, 2019 at 2:18 pm #

      Thanks Neil. Your digital marketing tips are really the best on the web today!!

      • Neil Patel August 24, 2019 at 7:03 pm #

        Thank you so much, Said!

    5. iMarketing Ninja August 24, 2019 at 2:23 pm #

      “I don’t believe in astrology; I’m a Sagittarius and we’re skeptical.”
      – Arthur C. Clarke LOL Happy Saturday everyone!

      • Neil Patel August 24, 2019 at 7:03 pm #

        LOL

      • iMarketing Ninja August 24, 2019 at 7:27 pm #

        Love your videos Neil! Thank you so much 😉

    6. CHRIS PALMER SEO August 24, 2019 at 2:28 pm #

      NEIL !!!! —Can I leverage my way to a guest post on your blog ? –( P.S) Love you brother thanks for the content !

      • Stacey Mayer August 24, 2019 at 3:59 pm #

        I’ll give you a try! I’ve been building web pages since 1995. I’ve got a pretty good “radar”. I’ll go check out your videos.

      • Neil Patel August 24, 2019 at 7:04 pm #

        Maybe one day 🙂

      • CHRIS PALMER SEO August 24, 2019 at 8:23 pm #

        @Neil Patel It’s a date Neil !

    7. Patrick Cogen August 24, 2019 at 2:32 pm #

      Great video Neil. Keep up the great work. Love from a small youtuber 🙂

      • Neil Patel August 24, 2019 at 7:04 pm #

        Thanks, Patrick 🙂

    8. R C August 24, 2019 at 3:10 pm #

      Does this work if I post my articles on medium, from which links to my website?

      • Neil Patel August 24, 2019 at 7:04 pm #

        It’s better to post on your own site

    9. TAWFEKO | Expert Reviews. True Buy. August 24, 2019 at 3:37 pm #

      Thanks, Neil!

      • Neil Patel August 24, 2019 at 7:04 pm #

        Happy to help!

    10. Stacey Mayer August 24, 2019 at 3:45 pm #

      Neil, with few moments to spare, (I’m a Grandma with a full time job,) you’re the one I watch. You name the tools needed to work smarter. You lead us through the dark. You are my “go to” for page rank. Thank you.

      • Neil Patel August 24, 2019 at 7:05 pm #

        Thank you so much for the kind words and support, Stacey 🙂

    11. punit bayad August 24, 2019 at 3:46 pm #

      You have made videos on SEO but would you please make some videos on getting clients and what proposals and mails we should send?

      • Neil Patel August 24, 2019 at 7:05 pm #

        I appreciate the suggestion!

    12. School of Personal Finance - Rich McCormack, CFP August 24, 2019 at 3:54 pm #

      Awesome tips!! Time to get focused on growing this thing!!

      • Neil Patel August 24, 2019 at 7:05 pm #

        Thank you!

    13. Arqam Cheema August 24, 2019 at 4:01 pm #

      Hey Neil! a beginner should go for infographic images or videos? Would love to hear your suggestion!

      • Neil Patel August 24, 2019 at 7:05 pm #

        Test both to see what gets you the best results.

      • Arqam Cheema August 24, 2019 at 7:55 pm #

        Neil Patel Thanks!

    14. Ravi Bhati August 24, 2019 at 4:44 pm #

      No Traffic till now as my site is 2 months old… only 152 impressions in Google search console. I will follow your steps in this video and hope to get traffic. Thanks for the video. Keep up the good work.

      • Neil Patel August 24, 2019 at 7:06 pm #

        Best of luck, Ravi 🙂

    15. Bailey Bugs Vlog August 24, 2019 at 6:36 pm #

      Always dropping nuggets of actionable things you can do and not just what everyone else tells you! You and @sunnylenarduzzi are the best at sharing REAL and HONEST knowledge.

      • Neil Patel August 24, 2019 at 7:07 pm #

        Thanks a lot!

    16. Zia Khattak's PC August 24, 2019 at 6:49 pm #

      Hy Neil,
      Create a video about free email senders without any limit.

      • Neil Patel August 24, 2019 at 7:07 pm #

        I appreciate the suggestion!

    17. John Vianny August 24, 2019 at 7:24 pm #

      I always get inspired by you!
      Great tools, strategy etc like ubersuggest!
      This is the best creator for making money! I actually created my own channel called JohnVianny to show even MORE making money methods, come check it out and i will always follow back!

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