Google isn't the only search engine out there. There's other searches that are getting hundreds and hundreds of millions of visitors a month, if not billions of visitors a month. Today I'm going to teach you how to rank on page one of Bing.
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Bing Webmaster Tools:
Tip number one, unlike Google, on Bing, we found that exact match domains perform even better than they do on Google.
So if your domain is Hotels.com and you're trying to rank for all the hotels terms, you're going to do much better on Bing than you would on Google.
Look for the exact match version that is any other extension, and if you already have a site and you don't want to do that, make sure your keywords are in URL. With Bing, we found that a super important factor, cause we're looking at the domain name, as well as URL.
So if your keywords aren't in your URL, such as yourdomain.com/keyword, you won't rank as highly for that term.
The second tip I have for you is, don't forget keyword usage in the fundamental areas.
So H1 Tag, Title Tag, Meta Description, your first paragraph of that page. If the keyword is on all the right places, and again to recap, Title, Meta Description, Heading, First Paragraph, and of course, throughout the content as well, you're much more likely to do better in Bing.
If you don't have in all those places, like you skip out the Heading Tag, within the first few paragraphs, you won't rank as well on Bing. Keyword placement from everything that we've tested is very important.
The third tip, just like Google, high quality content is super important.
You don't want to push out mediocre content. Bing knows there's too much content to index, they're in the same position as Google, in which, if the content's not amazing, they don't want to rank it.
So before you write new context, I always recommend checking out the Content Ideas Report in Ubersuggest, where you can type in a keyword and it shows you all the popular blog posts. You don't want to just copy what's already popular, you want to have something that's new, fresh, but it'll give you ideas of what's working and what's not.
The fourth tip I have for you is leverage social media. Unlike Google, social media is much more important with Bing.
They've publicly stated how they use social signals to determine ranking. So you need more social shares from Twitter, you need more social shares on Facebook, you need to get out there on LinkedIn. Microsoft owns LinkedIn, keep that in mind. Microsoft also owns Bing. Microsoft was one of the first early investors in Facebook.
Remember how I mention in the previous tip, the Content Ideas Report in Ubersuggest? It shows you what content people like and what they don't. It breaks it down not just based off of backlinks or search shaft, it also breaks it on based off of social shares.
That's again, really important for this tip because, if you're creating content that no one wants to share, you're not going to do that well on Bing.
Tip number five, leverage Bing's webmaster tools.
Similar to how Google has webmaster tools, you're probably not signed up for Bing's webmaster tools.
This will tell you errors, issues, anything wrong with your site, what you need to fix. You need to be leveraging this on a regular basis.
When you do this, you'll get more insights, more data, and it'll help you rank better on Bing because it's not about what you see or what you think needs to be improved, their webmaster tools will tell you what changes you need to make, as well.
The sixth tip I have for you is focus on user experience.
Bing, over the last few years has been making a big push on this. As someone doing a search, clicking through on a result, and then hitting the back button right away and bouncing back from your site, are you getting people what they're looking for based on tech? Are they going to multiple pages on your site?
And the last tip I have for you is check out the SEO Analyzer Report on NeilPatel.
It'll analyze 150 pages on your site for free, tell you what errors to fix, the tool isn't just optimized for Google, but we've also created that tool so it's optimized for Bing, as well.
So if you go through it, look for the errors, fix them all, and it'll break them down step-by-step, in recommendations, and orders them in priority, and if you do it step-by-step, you'll find that your rankings will be better on Bing over time, as well.
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