How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money.
For example, when you list your pricing, write it as, “Normally $197 — Only $97 Today!”
You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it seem like a legitimate deal that customers have to take advantage of.
Remember, people love a bargain. So create the perception of a great deal by listing your “normal” price next to your sales price (eg, “Normally $197 — Only $97 Today!”). Also consider names for special deals just to have a reason for that deal (like a holiday discount or manager’s special).
For more great pricing strategies, as well as little-known marketing tricks, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.