Everyone wants to post about stuff and link to their own website or link to somewhere else that's not on Facebook. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none.
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So from a personal brand perspective, a lot of times people usually feel comfortable with one platform. I call it repurposing content. They make their content for one platform like Instagram, and then just repurpose it on Twitter, Facebook, LinkedIn, et cetera. What are some ways that people can build their personal brand outside of social media, whether it's podcasts or email newsletters, like what are the other things that people could be doing?
So outside of social media, some of the things you can do to build your brand and your platform is you need to get out there on your own website. See social media has algorithms. I know LinkedIn and TikTok are great right now, and you can go viral, but that's not going to last forever. You controlling your own destiny is super important.
So everyone should have their own website and just create a blog. You can do it with WordPress, takes literally a few minutes, a click of button with most hosting platforms, get your domain name and just start creating content, whether that's articles, videos.
Start sending out text messages every time you have a phone number. When you do these types of things, you'll start building up your brand over time. And it's called the rule of seven. When someone sees or interacts with your brand seven times, they're much more likely to evangelize you, buy from you, increase your word of mouth awareness by telling their friends about you.
So all you really need to do is just create your own website and then leverage the social platforms while they're driving traffic and then push that traffic to your website. So that way you can control that audience and not be relying on those social platforms.
I know some people are very passionate about certain subjects. I tend to avoid them because what happens is you start polarizing, in which some people will do business with you and some people won't.
But the one thing I will tell you is if you start talking about these sensitive topics, like religion, politics, there's a good chance you can be a little bit off putting to a certain audience and you could potentially lose business. So you roll the dice with that and that's why I don't talk about any of that stuff online.
So what about the blogs, forums, Reddit, those types of platforms. Should be, people become experts inside of like, embed themselves in the internet in that fashion?
You can, if your business is growing, and you're doing millions and millions of dollars and you have multiple people in your marketing department, I highly recommend it. If you're running a small marketing team with one or two, three people, I wouldn't recommend it.
So I would recommend actually going for those smaller sites first, and then eventually if you have extra time go after the "Inc.s" the "Huffington Post". what you'll find is it gives you A, brand awareness. The second thing is it adds credibility. The third thing is, is it also drives business.
The first thing people need to realize about Facebook is they make money by people clicking on ads. It's that simple. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none.They want more videos to compete with YouTube. They want more live content to compete with the television stations.
So Instagram has quite a few different things. And the one thing I would recommend is if you're trying to post Stories also consider going live, because if you go live and you do interviews, like Dan has a lot of followers, I have some followers, probably not nowhere near as many as him.
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Really feeling nice to comment first on your video… Nice video btw… Everytime I learn something new 🙂
Hey Neil, quick question, I saw a bunch of your videos on expert roundup posts and how they could drive a bunch of traffic. How open do you think experts (like you) are to participating in such posts, especially in the SEO/Digital Marketing Niche? Should I go for it or not do expert round-up’s in 2021?
Give this a read 🙂 https://neilpatel.com/blog/create-roundup-post-will-skyrocket-traffic-high-heavens/
Hey Neil, off topic but I noticed you’re using a full screen welcome mat on your blog. This doesn’t hurt SEO? I used to have one and it was super effective for opt ins but I stopped using it because I was afraid ii would hurt rankings.
I’m just testing out some different lead magnets 🙂
Hey Neil why don’t you start a software business because it’s profitable and could make you billionaire.
I have Ubersuggest, CrazyEgg and HelloBar 🙂
When will you come back to India
I’m not sure 🙂 I’ll keep you guys posted!
Nice content as always Patel, please what course do you recommend for blogging?… I want to become a blogger
Take some content courses 🙂 I have a free one here https://neilpatel.com/training/
I always listen to your videos, if not among the first things in the morning then among the last at night. You amaze and inspire me a lot. I wanna be like you…. I admire your expertise.
Wow, thank you! I’m honored 🙂
I noticed you mentioned how the platforms hate when you create a post that takes users off of the platform. In the same discussion, you suggest using your social platform to drive people to your own website. Is that contradictory or just a necessary hit you must take if you do not wish to be dependent upon them? There must be some algorithmic punishment. Thanks for the info.
Of course, any platform is not going to like when you’re taking users off of their site. However, we must use social media as a medium of building traffic and customer relationships 🙂