STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There's not just dozens of tools now, there's hundreds of tools. And because of that, there's a lot of free ones as well. Today, I'm going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

Google Search Console –
Structured Data Markup Helper –
Google Trends –
Hello Bar –
Mailchimp –
Subscribers –
Ubersuggest –
Moz –
SEMrush –
Jumpshot –
Ahrefs –

So, tool number one. You ready for this? Google Search Console.

Here's what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn't make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it's complicated because depending on the type of website you have, the structured data is going to look different.

So that way, when someone's doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you'll notice that your rankings increase. So, it's all about brand building. And you'll find, "Hey, Neil, "why do I need to increase my brand?" Well, Google, Facebook, and all the social sites out there have issues of fake news.

And Google Trends shows you that.

Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there's an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You're looking for more keywords to go after? Ubersuggest also has a keyword ideas report.

And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they'll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you'll find that you'll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you're not just going after generic keywords now. There's also backlinks report.

You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content's better.

This will give you an idea of the type of content you should produce versus the type of content you shouldn't produce.

And, of course, last but not least, there's a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.

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    21 Responses to STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

    1. CHRIS PALMER SEO December 9, 2019 at 3:03 pm #

      *NEIL ** Nice Video , I look forward to a video with you , lets talk SEO !!!! – When can we have a live chat ??????**

    2. Movie Clips December 9, 2019 at 3:06 pm #

      I bookmarked your website…
      I really learned and learning from your website …thanks for nice information

    3. Arihant Traders December 9, 2019 at 3:07 pm #

      Appreciate the effort of this guy. Neil, you are an example in yourself.

    4. Promothash Boruah December 9, 2019 at 3:11 pm #

      Why only you’ve the best tips? Masterclass – you’re the best digital marketer and best businessmen I have ever met (Only on YouTube and hope we literally meet one day). I have no words to thank you.

    5. SEO Tools TV December 9, 2019 at 3:18 pm #

      I love Google tools: Search Console, Google Analytics and PageSpeed Insights. All of them are great and completely free. I agree that you don’t need to pay for technical optimization tools because we have these great tools. I don’t understand when somebody pays for getting a lot of technical errors from the third-party tools. Just think – maybe these errors are not important for Google? In my strong opinion, Ubersuggest is much better than Google Keyword Planner and it’s free!

      • Rob Frierson December 9, 2019 at 7:31 pm #

        Neil, ignore the haters, especially the illiterate ones like this guy, because they are just jealous of your success! Your site is awesome, your tools are fantastic, and your videos are always helpful. The only suggestion I could offer is to slow down your speech a little bit, and focus on annunciation a bit more, as you do tend to get rushed and excited as your videos progress, but that’s totally understandable when you’re talking about something that you’re really passionate about. Keep up the great work!

      • James Goldbeck December 9, 2019 at 7:59 pm #

        @Puson Gaming Everyone presents how they do and you don’t have to like it but if you didn’t find value in the above video then you are not a true marketer. I have a successful agency (1.2 M yr) and I love Neil’s value he delivers. Of course, his content will also lead you to something he offers, even for free, that’s marketing! @neil keep it up!

    6. Intricate Digital Marketing December 9, 2019 at 3:36 pm #

      Thank you Neil, I literally just asked a question on the last video on this topic!

    7. Kamran Ullah Khattak December 9, 2019 at 3:38 pm #

      Same Discussion Neil! I watched the whole video looking for some new info ?

    8. Johny Kastl December 9, 2019 at 3:38 pm #

      Thank you again, good sir!!

    9. WOLF & BEAR December 9, 2019 at 3:54 pm #

      Neil you’re awesome. When I put my site into Ubersuggest keyword overview it shows “No data to display” What can I do? Its a new enough site 2-3 months.

    10. safezoneprimer December 9, 2019 at 4:10 pm #

      I heard first time about Google Trends. Let me try it. Btw. Thank you as usual for a good video

    11. Jason AK Mitchell December 9, 2019 at 4:15 pm #

      This is awesome!!! I love how you keep delivering. I keep thinking the sibling to this post is free marketing automation tools/stack. Something like mail chimp (unless you know of a better free one) and other tools.

    12. Laapapapa December 9, 2019 at 4:26 pm #

      Could you make a longer video about Ubersuggest where you show everything you can do with it?

    13. Sophie Berg December 9, 2019 at 4:31 pm #

      Thank you very much, I have 6 blogs and I try to increase my ranking every day. This is very helpful so thank you very much.

    14. Saketh Kumar December 9, 2019 at 4:34 pm #

      Hey Neil keywords everywhere is now a paid tool can you give us alternates

    15. Ashish Kumar December 9, 2019 at 4:42 pm #

      Thanks for this video Neil. Learned something new eveytime from your video.

    16. Conclusive Digital December 9, 2019 at 4:48 pm #

      I agree with Neil, most of these free tools I rely on more than anything. Neils free tools are also awesome. Just that the backlinks tools index needs more time to grow I think.

    17. MADRID Fan Club December 9, 2019 at 6:13 pm #

      I really love your content and I pretty much apply all of your tactics to my site and it really does well.
      I just wanted to make a request that can you please make a video on affiliate marketing?
      How to write a post that will convert the most?
      If you do that it will help me a lot

    18. Michael Rivers December 9, 2019 at 7:03 pm #

      Three of these (GSC, GTrends, and Ubersuggest) I’ll need to use more often. I’ll start learning to use Structured Data Markup Helper. Thanks Neil!

    19. Ishan Sir December 9, 2019 at 7:52 pm #

      Sir you are Innovative in Seo. You path finder in this. Everyone knows that S.E.O is vast or spacious, but sir you shrink it.

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