You want your business to succeed, right? Well who doesn't? Because you want to succeed, you're out there looking for information, trying to improve. And other people know that. And because they know that, they're continually hitting you up with scams. And people are creating all this information out there, telling you what you should be spending your time on, but it's providing little to no results. Today I'm going to show you the biggest SEO and digital marketing scam that you're still falling for.
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You've probably heard about this from time and time again in digital marketing. Hey, use this tool, and you can have your SEO run on autopilot. No need to create content. No need to create backlinks. Heck, you don't even need to look at your website. Who wouldn't want something like that? Trust me, I'm trying to still build something like that, and it's not easy, and I haven't figured it out yet.
So the first thing you need to avoid is automatic content creation. A lot of that is article spinning. Remember, Google wants to rank what people want to read first. Your article spinners aren't going to do that. If you aren't familiar with what article spinning is, it's about software where you just copy and paste the content into, and it adjusts it and changes the wording around, using synonyms to figure out new ways to create content that is plagiarism-free or duplicate content free.
And when you do that, trust me, Google knows this, and you'll find that that content doesn't rank at all. People use them because it saves them a ton of time. No one wants to write content manually. They want to do this all automatically.
So, why are they so bad for SEO? It's because they mainly produce low-quality content that's really unreadable. Google has taken readability into account when monitoring blogs. If people are bouncing from your blog, because they can't read it, it's going to hurt your rankings badly.
The next type is content that you want to avoid is content scraping.
In short, and essentially, it's stealing content from other websites, and this is never a good idea. If you take content from others' websites, and you're using their data, you want to cite them as a source.
And the reason it's bad from SEO is Google knows it's duplicate content, even though they don't penalize for duplicate content, they're not going to rank you high for content that's just copied and plagiarized from people who have released it five, six years ago.
The key with your brand online, and I can't stress this, is about creating a loyal user group. And you don't do that by just copying other people's content. You do that through authenticity. You do that by creating amazing content, creating amazing service, amazing experience that people want to deal with.
Now another form of content creation that people are doing that's really bad, is content generation automation. This is the worst automation tools out there.
This tactic has almost never worked, not too many people are doing this form of content creation because it's super-low quality, but you want to avoid it at all costs. Especially when people are like, hey, we'll sell you content for three dollars, five dollars? Chances are, they're using tools like this.
So, what's your solution, right? Well, you should be writing your own content, your own unique brand voice, with your own unique tone, that resonates with your business, and your marketing. It's all about doing what's best for your readers. If you don't think that you're a good writer, you can look to hiring other freelance writers from jobs at problogger.net.
Now another big scam out there is automated link building.
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