The Biggest SEO And Digital Marketing SCAM (That You’re Still Falling For)

You want your business to succeed, right? Well who doesn't? Because you want to succeed, you're out there looking for information, trying to improve. And other people know that. And because they know that, they're continually hitting you up with scams. And people are creating all this information out there, telling you what you should be spending your time on, but it's providing little to no results. Today I'm going to show you the biggest SEO and digital marketing scam that you're still falling for.

Rank #1 on Google Using 7 Free SEO Tools:

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How To Write Content That Ranks Page #1 on Google:

You've probably heard about this from time and time again in digital marketing. Hey, use this tool, and you can have your SEO run on autopilot. No need to create content. No need to create backlinks. Heck, you don't even need to look at your website. Who wouldn't want something like that? Trust me, I'm trying to still build something like that, and it's not easy, and I haven't figured it out yet.

So the first thing you need to avoid is automatic content creation. A lot of that is article spinning. Remember, Google wants to rank what people want to read first. Your article spinners aren't going to do that. If you aren't familiar with what article spinning is, it's about software where you just copy and paste the content into, and it adjusts it and changes the wording around, using synonyms to figure out new ways to create content that is plagiarism-free or duplicate content free.

And when you do that, trust me, Google knows this, and you'll find that that content doesn't rank at all. People use them because it saves them a ton of time. No one wants to write content manually. They want to do this all automatically.

So, why are they so bad for SEO? It's because they mainly produce low-quality content that's really unreadable. Google has taken readability into account when monitoring blogs. If people are bouncing from your blog, because they can't read it, it's going to hurt your rankings badly.

The next type is content that you want to avoid is content scraping.

In short, and essentially, it's stealing content from other websites, and this is never a good idea. If you take content from others' websites, and you're using their data, you want to cite them as a source.

And the reason it's bad from SEO is Google knows it's duplicate content, even though they don't penalize for duplicate content, they're not going to rank you high for content that's just copied and plagiarized from people who have released it five, six years ago.

The key with your brand online, and I can't stress this, is about creating a loyal user group. And you don't do that by just copying other people's content. You do that through authenticity. You do that by creating amazing content, creating amazing service, amazing experience that people want to deal with.

Now another form of content creation that people are doing that's really bad, is content generation automation. This is the worst automation tools out there.

This tactic has almost never worked, not too many people are doing this form of content creation because it's super-low quality, but you want to avoid it at all costs. Especially when people are like, hey, we'll sell you content for three dollars, five dollars? Chances are, they're using tools like this.

So, what's your solution, right? Well, you should be writing your own content, your own unique brand voice, with your own unique tone, that resonates with your business, and your marketing. It's all about doing what's best for your readers. If you don't think that you're a good writer, you can look to hiring other freelance writers from jobs at

Now another big scam out there is automated link building.

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    34 Responses to The Biggest SEO And Digital Marketing SCAM (That You’re Still Falling For)

    1. Shelly Hopkins April 9, 2020 at 2:05 pm #

      Love your videos they help me with my channel and website!

      • Neil Patel April 9, 2020 at 7:36 pm #

        I’m happy to hear that 🙂

    2. Christopher Bucklein April 9, 2020 at 2:08 pm #

      The most important thing to know: If it seems too good to be true…. It probably is a scam! It worked probably some years ago, when Googles algorithms weren’t good enough to know what is fraud, but nowadays it’s all about honest content creationl

      • Neil Patel April 9, 2020 at 8:07 pm #

        That’s exactly right! If it seems too easy and perfect, it’s probably black hat.

    3. World of Aviation April 9, 2020 at 2:11 pm #

      Sadly, every segment of the internet is getting heavily polluted with scams

      • Neil Patel April 9, 2020 at 8:15 pm #

        That’s why we need to know which ones to look out for 🙂

    4. Millionaire Journey April 9, 2020 at 2:13 pm #

      Hey Neil can you please share a SMS MARKETING software with which I can send SMS all over the world.
      I also checked your blog you were telling about slick text but it’s not worldwide.
      I also tried finding on Google but most are not worldwide and others have shitty support.

      • Neil Patel April 9, 2020 at 8:17 pm #

        Hello there,

        That’s a great question! Have you looked into Twilio? I’ve heard good things about that platform but I’m not completely sure if it’s global or limited.

    5. Robert Woodman April 9, 2020 at 2:19 pm #

      Hi, Neil, regarding content spinners, I must be weird, but I love creating my own content manually. Now, if I could just write about 10x faster, I’d be golden.

      *EDIT:* Neil, I have a question about readability and high-technology sites (like my employer’s website). I use Yoast, Grammarly, and/or Microsoft Word to check my readability scores after I’ve written a post. When I write a highly technical post (for example, reporting on a scientific paper that used one of our products), I get scores that indicate a reader should be a college graduate or post-graduate to understand my content. I have spent many hours trying to simplify the content to high school level, but I find that it is nearly impossible to simplify these types of posts. We don’t have a huge number of site visitors because our products are highly technological and specialized. Should I spend time trying to simplify the post as much as possible or go with what I’ve written and assume that interested readers will have the necessary education to understand the subject matter?

      • Neil Patel April 9, 2020 at 8:18 pm #

        That’s not weird at all! That’s the best way to do it 🙂

    6. Joseph Adeduntan April 9, 2020 at 2:21 pm #

      Another blockbuster from the Master of SEO and digital marketing, thanks Neil

      • Neil Patel April 9, 2020 at 8:19 pm #

        Thanks for watching 🙂

    7. Sunil Nair April 9, 2020 at 2:29 pm #

      I want see you and Brian Dean Collab for a live Q and Q session

      • Neil Patel April 9, 2020 at 8:19 pm #

        Thanks for the suggestion 🙂

    8. Shubham Butola April 9, 2020 at 2:31 pm #

      Hey neil please give answer to my question… I posted on your recent vjdeo…
      Iam repeating this 2nd time

      • Neil Patel April 9, 2020 at 8:20 pm #

        What’s your question, friend? I don’t think I’m seeing your comments as I’m scrolling through because I haven’t come across it.

        Are you posting with a link? Because those automatically get spammed.

    9. Sabhad Kalpesh April 9, 2020 at 2:47 pm #

      Whether hyphen (-) in domain name is SEO friendly or not??.

      Love Ubersuggest ❤️

      • Neil Patel April 9, 2020 at 8:21 pm #

        I would avoid hyphen use if possible 🙂

    10. manthan agritech April 9, 2020 at 3:33 pm #

      Thanks brother …. I just started my journey to digital journey have watched a lot of blogs on YouTube I find yours the best ….

      • Neil Patel April 9, 2020 at 8:26 pm #

        Thank you so much 🙂

    11. Sumit Mukherjee April 9, 2020 at 4:08 pm #

      Thanks, Neil! I was thinking of PBN and was looking for expired domains, but decided against it a couple of weeks ago. Now, I know that I made the right decision.

      • Neil Patel April 9, 2020 at 8:38 pm #

        Yes you did 🙂

    12. International Affairs April 9, 2020 at 4:08 pm #

      Sir I created a website just 2 weeks ago google has index my first few posts but now google do not index my post I do not know what’s wrong happened sir please give me some idea why google stop indexing my site

      • Neil Patel April 9, 2020 at 8:39 pm #

        Give it some time friend! In the beginning indexing can take a little time.

    13. Digital April 9, 2020 at 4:21 pm #

      Good,You have explained all the information about SEO.

      • Neil Patel April 9, 2020 at 8:39 pm #

        Glad it was helpful!

    14. Mohan April 9, 2020 at 4:31 pm #

      Sir how are you I’m Mohan from tamilnadu “INDIA”

      • Neil Patel April 9, 2020 at 8:39 pm #

        I’m great! How are you, Mohan?

    15. Affiliate Heist April 9, 2020 at 5:21 pm #

      Article spinners died years ago, but AI writing tools are a different matter 😉

      • Neil Patel April 9, 2020 at 8:43 pm #

        They can be useful! But the human element is still so important

    16. Benjamin Fairbourne April 9, 2020 at 8:17 pm #

      We make a living by what we get, but we make a life by what we give.”
      -Winston Churchill

      • Neil Patel April 9, 2020 at 8:50 pm #

        Love that 🙂

    17. Jim Klopfer April 9, 2020 at 9:17 pm #

      Great advice! There are no shortcuts.

    18. Sanjat Agasty April 9, 2020 at 10:17 pm #

      I wish to build a career in digital marketing. I knew about you just minutes ago. wishI could know u before. Is it a good time to begin with

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