The Highest Reach and Engagement Content Types – Module 1 – Lesson 3 – Facebook Unlocked

Today I'm going to be breaking down the different content types on Facebook that you could be leveraging to help you get to 200,000 followers. Now I'm about to break down the types of content that will be very powerful to grow your views and reach on Facebook. So are you ready?

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Well, first off Facebook on mobile this is where they generate the majority of the revenue and this is where the majority of people are going to see your updates. So if your content isn't mobile friendly and great for mobile devices, you're not going to do that well.

So what kind of content should you post, so people when they're scrolling in their feeds, because that's when they're going to typically see your information, what should you end up posting to get their attention? Well, let me break some of them down.

First, how to post, no matter how good a quality your content is, people love how to posts, that teach them how to do something specific.

And another thing that's similar to how to material, is video tutorials, because Facebook loves video and they're trying to go after YouTube.

Q and A's, as long as you're willing to answer everyone's question, you can do ask whatever your name is, anything.

People also want roundups, there's a lot of interesting stuff around the web, there's over a billion blogs, so it's hard to keep track of news within a space.

There's also ways that you can make your content stand out just through creatives, whether it's images or a carousel of images, or canvases, or videos all this kind of stuff can help your content stand out, so make sure you leverage these different creative types as well.

And there's no one size fits all, what works for your competitor, even if in the same industry may not work for you, because a lot of times audiences are different, or when they started times were different and things worked out differently.

I also recommend that you test out, doing instructional guides This is what I first started off with back in the day, the advanced guide to SEO, this kind of stuff built a lot of back links, a lot of awareness and just drove tons of traffic.

If you have a podcast, also consider posting your podcast content on Facebook. If you don't have a podcast, you should consider creating one, it's booming right now, there's not that many podcasts and whoever's there, even if you don't do much marketing at all, you'll get a ton of listens.

Check out Facebook Messenger marketing as well, you can use tools like Many Chat to communicate with people on your fan page, this is a type of content.

I also would consider creating a video blog, video blogs are really cool because, it's like them following your story, your life.

So if you go live, because they're trying to compete with television networks, they're much more likely to show that content to everyone, which will allow you to do better and better. When you're going live, I recommend having some call to action in there, even if you're telling people to go to a specific place and you can get leads and sales from that.

That's what I repurpose my content and I put it everywhere, I'm putting my content on YouTube, LinkedIn, Twitter, because it just gets me more traffic.

So with these Facebook content types, you won't run out of ideas for a very long time and it should make it easier for you to repurpose.

And if you have any questions, leave a comment, I'll do my best to answer it and help you out. If you want my team to just do everything for you, check out my ad agency, Neil Patel Digital.

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    35 Responses to The Highest Reach and Engagement Content Types – Module 1 – Lesson 3 – Facebook Unlocked

    1. December 28, 2020 at 3:01 pm #

      Great upload do you feel year 2021 this will all still be valid ?

      • Neil Patel December 28, 2020 at 6:20 pm #

        Absolutely 🙂

      • December 28, 2020 at 6:44 pm #

        @Neil Patel thanks for your response!

    2. Arvind Kumar December 28, 2020 at 3:02 pm #

      Can you please provide a brief video about Google Ads

    3. MANAV PAHWA December 28, 2020 at 3:04 pm #

      Hey neil!
      Here’s me
      Bro should I write longer content or should the shoter one.
      What do you think a article should have how much words.

      • Neil Patel December 28, 2020 at 6:22 pm #

        Typically content around the length of 1500-3000 words is what ranks 🙂

    4. Mohsin Sheikh December 28, 2020 at 3:04 pm #

      Always informative…I love the way you put your words on description.

      • Neil Patel December 28, 2020 at 6:22 pm #

        I appreciate that!

    5. Anwesha Srivastava December 28, 2020 at 3:05 pm #

      There is a lot to learn from Neil’s videos!✨✨

      • Neil Patel December 28, 2020 at 6:21 pm #

        I’m glad to help you all learn 🙂

    6. Michele Herrera December 28, 2020 at 3:44 pm #

      Hello Neil, thanks for taking the time to teach us, a question on Facebook lesson 2 where I find it I have looked for it but I do not see it?

      • Neil Patel December 28, 2020 at 6:23 pm #

        What are you looking for, friend?

      • Michele Herrera December 28, 2020 at 6:31 pm #

        @Neil Patel The Video lesson 2

    7. John Sottile December 28, 2020 at 4:08 pm #

      One thing that really stands out to me on Facebook is the fact that people will still visit your website without liking or commenting on your posts. People get too wrapped up in vanity metrics.

      • Neil Patel December 28, 2020 at 6:24 pm #

        Very true! One good thing about getting likes, comments, and shares is that it shows Google that people are engaging with your content, giving it more value 🙂

    8. Shyamji kapad December 28, 2020 at 4:25 pm #


      • Neil Patel December 28, 2020 at 6:24 pm #

        Thank you!

    9. Vinod Trivedi December 28, 2020 at 4:35 pm #

      Recently in your post I’ve read that live streaming and videos popularity are increasing but I want to start a blog .
      So, is it means text is dead and everything will be on videos.
      I don’t believe this.

      • Neil Patel December 28, 2020 at 6:26 pm #

        No text is not dead. I have never said that text is dead.

    10. Vinod Trivedi December 28, 2020 at 4:37 pm #

      Please make steps to find the future potential of the niche and how to select the niche on different parameters not only according to affiliate marketing but also e commerce, digital products etc.

      • Neil Patel December 28, 2020 at 6:25 pm #

        You just need to do your research on the niche and make your best predictions on what the future will hold for it 🙂

    11. Vinod Trivedi December 28, 2020 at 4:39 pm #

      Blog is one of the methods to start in very few investment like elon musk also told that the first company should be internet or software based.
      So, can I turn my blog into a startup.

      • Neil Patel December 28, 2020 at 6:26 pm #

        You absolutely can! I did 🙂

    12. Dagbesteding De Kei 's Heeren Loo Enschede December 28, 2020 at 4:45 pm #

      about photo activity versus alot listing vieuws. if you have high listing vieuws and super low photo activity, does that mean alot poeple see your listing but not intrested in it to leurn more? so whould that mean if photo activity increases that resembles intrest? or how must we see it?

      • Neil Patel December 28, 2020 at 6:28 pm #

        If they have to click on the photo to learn more, it could mean that the photo isn’t drawing them in.

    13. Manoj Agadi December 28, 2020 at 5:12 pm #

      Very Good Information Sir.

      • Neil Patel December 28, 2020 at 6:26 pm #

        So nice of you

    14. Aditya Khandelwal December 28, 2020 at 6:02 pm #

      We’re posting daily good content related to our products on Facebook from last 3 months but didn’t getting much sales

      • Neil Patel December 28, 2020 at 6:29 pm #

        Keep going! SEO is a very slow game.

    15. Jay Chugh December 28, 2020 at 6:08 pm #

      Going live on Facebook without a good number of followers won’t get me many views. What should I do? Go live with a good number of followers or do it instantly?

      • Neil Patel December 28, 2020 at 6:28 pm #

        It’s still good to go live, Facebook will appreciate that you’re using their platform and it helps you connect personally with your audience.

    16. Mazza Mohamed Omer December 28, 2020 at 6:08 pm #

      How to write attractive tittle

    17. Michele Herrera December 28, 2020 at 8:32 pm #

      Hi Neil, do you think apple’s IOS 14 update will mark the end for businesses that rely on facebook ads; Have a great day

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