What are the MAJOR changes in SEO for 2020?

Google makes over 3,200 algorithm updates per year. You can imagine, in 2020, a lot is going to change. Today, I'm going to break down the major changes in SEO for 2020.

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So, what's going to happen in 2020?

Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click.

That means almost half of all searches on Google won't send traffic to any website at all. People are either giving up on searches or they're getting the answers right then and there from Google. In 2020, I expect that to increase even more.

The second big change is that the number of visitors that people are going to get from organic traffic is going to continue to decline.

Sure, it's being made up at the same time by more people coming online and using Google. But according to Merkle, the total visits produced by organic search fell 6% year over year in Q2 of 2019. And mobile was the one that got hit the hardest. Where visit growth dropped by 13% in Q1 of 2019, to 5% in Q2 of 2019.

The third big change that I see, Google is going to be competing more heavily with Amazon.

If you've already looked at Shopify, their company's been on a tear, right? Shopify right now, at least according to the Wall Street, is the Amazon alternative. It's your own way for anyone to create their own eCommerce store.

Google, this year already, or in 2019, has released a Buy on Google feature, right? This allows people to buy eCommerce products directly on Google.

The fourth change, more people are going to get the information that they need through rich snippets.

According to the study by Path Interactive on people aged between 13 and 18, a whopping 40% get the information they need from a snippet without clicking through.

Now, this doesn't mean that hey, we're getting less traffic by Google and they're evil. Think of it this way, a lot of those people are just looking for an answer.

You're going to see Google making more changes than in just flights. because they've had this for a while.

By them improving the user experience, sure, you may get less traffic, but A, by Google providing a better experience, more people are going to be using Google, which should help you get more traffic. B, more people are also coming online, which also helps you get more traffic. And C, a lot of those people that Google's answering the questions for, when they land on your website, they're not buying anything anyways.

So, what you'll see a trend in 2020 as well if Google's answering people's questions without them going to your website, the traffic you are getting, should increase in conversion rates as well.

I don't want to end things with you thinking that, hey, Google is evil. Because they're not. They're actually a really good company. They even have amazing perks, like giving their employees discounts and money back if they do things like drive an Earth-friendly car, right?

This is nice, so I want to give you five tips to help you with all the changes that Google is about to make.

The first tip I have for you is to become a master at uncovering search intent.

Look, most marketers are just looking for keywords that they should target. It's not about keywords, it's about problems. When someone searches for something, a lot of times, they have questions, they're looking for comparisons, right? Comparing one business to another to figure out, hey, what product or service should I buy? So, you can use Uber Suggest for that.

The second tip I have for you to increase your CTR. Write compelling titles.

It's all about getting people to click on your listing. Heck, even if you're not at the top, it doesn't mean that you can't get more clicks than the listing above you. You can do things like creating a compelling title, using keywords in your title that your competition isn't using, writing amazing meta descriptions that people want to click through and read.

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    22 Responses to What are the MAJOR changes in SEO for 2020?

    1. Zanet December 5, 2019 at 3:12 pm #

      Thanks Neil
      I’m a huge fan
      I’ve just put my big 3 tips for 2020 and they always involve GMB

      Keep the videos coming – they are changing my business every time i apply what you say

      • Neil Patel December 5, 2019 at 4:29 pm #

        Glad I can help your business out 🙂 Best of luck with everything.

      • Zanet December 5, 2019 at 4:37 pm #

        @Neil Patel its awesome you reply to your followers too. so many other youtubers get big and promise to reply and never do..Thsnks Neil loving the Ubersuggest too…I’m going to do a video on how to use it as an audit tool as I audit websites on my channel…hope that’s ok

    2. varshita muddana December 5, 2019 at 3:14 pm #

      I always wait for your latest updates…
      This is really great video…thank you

      • Neil Patel December 5, 2019 at 4:29 pm #

        You’re welcome 🙂

    3. Yolanda Esther Lopez December 5, 2019 at 3:42 pm #

      Interesting: competence with Amazon!

      • Neil Patel December 5, 2019 at 4:36 pm #

        Very interesting!!

    4. Carrie Reagh December 5, 2019 at 3:52 pm #

      Great insight, as usual. Thanks, Neil!

      • Neil Patel December 5, 2019 at 4:38 pm #

        You’re welcome 🙂

    5. PRIDE Reading Program December 5, 2019 at 4:38 pm #

      Thank you for your tips, they are always so helpful.

      • Neil Patel December 5, 2019 at 4:47 pm #

        No problem 🙂

    6. Shivam roy December 5, 2019 at 4:46 pm #

      This is the video which will help us in improving the quality of our content and ranking on google….thanks sir for the tips.
      Have a great day !

      • Neil Patel December 5, 2019 at 4:49 pm #

        My pleasure 🙂

    7. Essou December 5, 2019 at 5:10 pm #

      well well well, I have watched this video and I read its description, and I’m rewatching it again.
      Very scary, very interesting, hahaha with google we have to be like the good student who sits at the first tables of the classroom.

    8. Aadi Sharma December 5, 2019 at 5:13 pm #

      Can you please suggest tools for getting more traffic on a wix site? Already using ubersuggests, need more

    9. unknown man December 5, 2019 at 5:41 pm #

      hey Neil I’m so confused on the topic if paid advertisement campaigns helps in SEO ??

    10. safezoneprimer December 5, 2019 at 5:55 pm #

      Thank you very Much for such a Great Tip. Keep it up

    11. Nomad WorkNews December 5, 2019 at 6:44 pm #

      Great info as all ways. Love tip 1 near the end. Especially for my readers in the digital nomad news niche. Searchers intent will be added to my list of articles. Thanks

    12. Internet Gorilla December 5, 2019 at 7:30 pm #

      Thanks, Neil. You’re a lifesaver.

    13. Stupid Storm December 5, 2019 at 8:38 pm #

      Fabulous as usual! Our appointment w your team is tomorrow. Can’t wait.

    14. J. A. December 5, 2019 at 9:30 pm #

      Another great video Neil,

      Do you think Youtube will grow your brand faster and easier than a blog these days?

      Or at least focus your main efforts on Youtube and just transcribe the rest and put it on the blog but don’t put primary focus on blogging?

      I have a friend who has a blog and started a channel a year ago , says he gets about 10x the traffic from Youtube.

      What do you think?

    15. Niche Site Ideas December 5, 2019 at 9:37 pm #

      Prediction for 2020: Everyone is screwed and dot com crash 2 begins.. you know it’s over when everyone is pushing an app like TikTok

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