Why I Bought Dan Kennedy’s Life Work And Magnetic Marketing

In this video I explain why I choose to acquire Magnetic Marketing and Dan Kennedy's life work!

Dan Kennedy was the original pioneer of direct response marketing and is why I am where I am today. Even if you have never heard the name Dan Kennedy, if you are in the world of marketing, I guarantee you have implemented one of his strategies or ideas in your business.

Dan Kennedy is one of the greatest marketers to have ever lived and I am so excited to be able to share what he knows with future generations to come.

Chapters:
00:00 – Who Is Dan Kennedy
03:35 – How I first learned about Dan Kennedy
05:22 – The Day Dan Kennedy "Died"
08:10 – Acquiring Magnetic Marketing

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    25 Responses to Why I Bought Dan Kennedy’s Life Work And Magnetic Marketing

    1. Russell Brunson - ClickFunnels October 14, 2021 at 11:03 pm #

      What is your favourite Dan Kennedy quote? One of mine is: “Ultimately, the business
      that can spend the most to acquire a customer wins.”

      • A WH October 15, 2021 at 10:32 am #

        Be someone. Be somewhere. Be doing something.

      • T.A. Clark October 15, 2021 at 12:39 pm #

        @Shanika Wijeyesekera That’s a damn good quote. I’m glad that energy component is in there too.

      • BirdFlow October 15, 2021 at 1:56 pm #

        @A WH “We live in a celeb centered world. Be one. Marketing is not for the nuns.” These lines from one of the no BS books. Haha

      • Cat Entertainer October 15, 2021 at 3:56 pm #

        Brass Balls. Not so much a particular quote, but the theme of asking for the price you want. The first few moments of that talk are pretty funny when he mentions the story about the wheelbarrow!

      • tom hazelton October 15, 2021 at 8:43 pm #

        Pioneers come home full of arrows

    2. Freedom Lovers Show October 14, 2021 at 11:04 pm #

      Let’s use this info for freedom for our children!

      Thanks RB and team

    3. Serran October 14, 2021 at 11:05 pm #

      Even after all these years I am constantly surprised at how Russell continues to find new levels to take things to. He’s the living embodiment that there’s always a “new comma” to aim for. Lots of people who are tasting success for the first time can consider themselves the New Comma Club (Nc^2 “n c-squared”) and can make generational wealth for their family just by looking at what Russell has done and is doing and implementing it for themselves.

      Great job Russell.

      • Russell Brunson - ClickFunnels October 15, 2021 at 5:49 pm #

        I really appreciate that. How are you looking for the next best thing?

    4. START AND GROW October 14, 2021 at 11:08 pm #

      Love his work. Dan Kennedy’s work is written all over every copywriting book written in the last 20 years. We all owe him so much for his contribution to marketing.

      • Russell Brunson - ClickFunnels October 15, 2021 at 3:29 pm #

        It’s incredible… isn’t it?!?

      • START AND GROW October 15, 2021 at 4:01 pm #

        @Russell Brunson – ClickFunnels It is. I ordered another two of his books yesterday because of your video.

    5. Shanika Wijeyesekera October 14, 2021 at 11:20 pm #

      Thank you Russell for being intentional to serve the next generation with these solid foundations, strategies.

      • Russell Brunson - ClickFunnels October 15, 2021 at 5:48 pm #

        I’m thankful I get the opportunity to!!!

    6. Diego Lucero October 15, 2021 at 12:05 am #

      This made me hold back tears. Dan is a legend

    7. Wayne Gilchrist October 15, 2021 at 12:19 am #

      “Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”

      • Giorge Leedy October 15, 2021 at 12:50 am #

        Love this

    8. Jim Hummel October 15, 2021 at 12:41 am #

      What happens when you combine two legends together??? I don’t know…let’s go find out!!
      Congratulations, Russell…I think you’ll make a terrific custodian of Dan’s lifework.

    9. Tim Shields October 15, 2021 at 1:41 am #

      I love this! Back in around 1990 I paid to hear Dan Kennedy LIVE in Vancouver. He presented with Zig Ziglar and Peter Lowe. I saw my first table rush when Dan Kennedy gave his presentation and sold his book and course. That was 31 years ago!

    10. Raunak Singh October 15, 2021 at 1:49 am #

      It’s good that you are giving respect and taking his legacy who taught you everything :).

      Most people don’t acknowledge there teachers 🙂

      • Russell Brunson - ClickFunnels October 15, 2021 at 5:49 pm #

        I wouldn’t be here today without him!!!

    11. Sharon Worsley October 15, 2021 at 3:04 am #

      Wow, what a great investment you have made! Huge congrats Russell. I love Dans’ work and have learned so much from reading his books. I look forward to seeing how you expand his legacy.

    12. Mahesh Rajamani October 15, 2021 at 7:40 am #

      I feel so happy to hear this news… Like happy deep in my heart… Dan’s work landed on the hands of one of his best student… this is an important moment in the marketing history… Thanks to this day…

    13. Christian Lovrecich - PixlFeed October 15, 2021 at 12:29 pm #

      Dan Kennedy is a legend. Congratz Russell, I couldn’t think of anyone else better to carry on the legacy of his work and keep sharing it with the world.

    14. Kyle Petyak October 15, 2021 at 3:41 pm #

      Hell yeah Russell. This production quality is amazing. But Dan is an absolute legend thank you for putting this together.

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