Why we Acquired Answer the Public

Why we acquired Answer The Public. I own an ad agency called NP Digital. We're one of the fastest growing companies, according to Inc Magazine, at the 21st spot. And we have over 700 employees globally. But in the grand scheme of things, we're a really, really, really really tiny company, if you compare us to Apple or Google, or even companies like ExxonMobil. We really are tiny. And a lot of those companies grow through a simple channel. Can you guess what it is? It's acquisitions.

Answer The Public:

See, Google bought Nest for home thermostats, Google bought Waymo for their self-driving car division. Apple Beats by Dre, Facebook acquired Instagram, and the list goes on and on. In essence, large corporations buy companies, as it allows them to expand faster.

Now with Answer The Public, it has roughly 60% of the traffic as Ubersuggest, but it generates less than 10% of the revenue, as Ubersuggest. So right there, well we can fix that, and we should be able to 4 to 5x that number easy.

Now, of course we won't ruin the user experience, and we won't reduce the amount of free stuff that we offer. Actually, we're going to give you more stuff, in Answer The Public for free.

In other words, you're going to get more for free. You don't have to pay for it and you'll get more features. And by doing that, the product will become better and more popular over time. In addition to revenue, Ubersuggest drives roughly 30% of the customers, for my ad agency.

Answer The Public never tried selling to their leads. That is additional revenue stream there too. And Answer The Public, had zero people working on the product. When you're going from zero people to adding people, it's not hard to make something better.

In other words, we acquire the company, because we can make the product better, and give users more for free so they're happier. And collect more revenue through other offers, like offering people, like consulting, if they raise their hand and want it.

Of course we won't bombard them, we're not going to show popups with that stuff. It's more so, you keep the product as is, add more free features, and by doing that, it makes it more popular, and more people will end up paying for a premium version, and we may also generate some consulting revenue, from it as well.

Now, the point I'm breaking this all down in a video, because I don't have to share this, I can just talk about how we're giving away more stuff, for free, on Answer The Public, is because I want this to be educational. I want you to consider acquiring other companies, in your business, to grow. You don't have to just grow through marketing.

Yes, even though my ad agency does marketing, and it can hurt me to say that, it's true. There's other creative ways that you can grow, such as acquiring companies, and you should look at those channels as well.

Now, if you enjoyed this video, please like it, share it. If you want my ad agency to help you with your marketing, check out NP Digital. I hope you have a wonderful day. And if you have any questions, on companies you're looking to acquire, and you just want someone to answer it or check it out, leave a comment below, I'm always here to help.

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21 Responses to Why we Acquired Answer the Public

  1. Fareed Sultan August 6, 2022 at 2:06 pm #

    Hey Neil, awesome stuff..
    Would be great if you give an idea that how much you acquired it for?
    Not asking for exact figures, is it above $500k or less?
    Thanks man.

    • Option Monkeys August 6, 2022 at 4:31 pm #

      There’s no way it was that small. Closer to 7.5-10M would be my guess

  2. clemarus jr August 6, 2022 at 2:07 pm #

    Also i just posted a video where my part 2 of the video was going to include answer the public cuz its a grear tool for content creation

  3. KeywordManagement August 6, 2022 at 2:10 pm #

    Hey Neil, I like your logic and the way you think. You truly see the big picture.

  4. Michael O'Brien August 6, 2022 at 2:21 pm #

    smart to acquire this and use it to train a model for free content that’s semantically profound.

  5. Ibukun Soyoye August 6, 2022 at 2:53 pm #

    Great educational video. It even teaches you how to make your product and business more valuable.

  6. Filip Pogacic August 6, 2022 at 3:22 pm #

    Congratulations Neil, this is a fantastic acquisition!

  7. Cummings Family August 6, 2022 at 3:30 pm #

    Wow hopefully we’ll see an integration with Ubersuggest

  8. Kene Digital August 6, 2022 at 3:57 pm #

    NP Digital I love your channel and I appreciate your Free videos.

    I want to be a Highly paid copywriter.

    I browse your playlist which one should I watch to improve my marketing strategy as a newbie

    Thank you

  9. Al T August 6, 2022 at 4:28 pm #

    That is great Neil, congrats!

  10. Matematica para Niños August 6, 2022 at 4:47 pm #

    Great news1 Congrats! I also love answer the public.

  11. Scott Strong August 6, 2022 at 4:57 pm #

    I watched this to the end and I STILL don’t know what Answer The Public is, what it does, and aside from the benefit of acquiring something you hope to transform into an asset, WHY it was attractive to Patel in the first place.

    My suggestion to you Neil, is don’t drink so much coffee before you script out your videos. Take your time to think about your video from the audience’s perspective.

  12. Emmanuel Asika August 6, 2022 at 6:15 pm #

    Same thing you said about ubbersuggest, woke up one day and alot free features became premium with serious limitation.

  13. Laura Boavent August 6, 2022 at 7:02 pm #

    this is a good news!! I wish success for your team; everything coming is good 🙂

  14. BeyondTshirts August 6, 2022 at 7:21 pm #

    That’s awesome! I trust the site even more now!

  15. CarolBedrosian August 6, 2022 at 8:11 pm #

    *Even with the economic fluctuation, I am very excited to have earned $45,000 on my $10,000 investment every 10 days*

    • JOHNSON TIM August 6, 2022 at 9:07 pm #

      Omg I just checked her up on google, she’s a financial consultant and wealth creator.. I’m contacting her right away..

    • Safiya Sakiru August 6, 2022 at 9:51 pm #

      @CarolBedrosian How do I reach your Broker Mrs Angela Help me please.

    • Woman of Truth August 6, 2022 at 10:00 pm #

      What y’all talking about?pls

    • JM August 6, 2022 at 10:02 pm #

      @Safiya Sakiru I got her contact above mate.

  16. Rick Mason August 6, 2022 at 8:27 pm #


    No where did you answer most people’s first question and that is what does answer the public do? Maybe if you’re in the space everyone knows it but you reach people just getting started.

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