5 Underrated SEO Lessons

Five underrated SEO lessons. I've been doing SEO for a very long time. I started when I was 15, I'm 37, that's 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn't, but in today's video, I'm not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I've learned over the years and what you can take from it to do better. Most of these lessons aren't common and you probably haven't heard of them before.


Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some.

We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I'm not talking about word or two or image or here and there, I'm talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you're a established website. If you're a new website, there won't be much content on your website, you probably don't have many links, focus on building more links.

Lesson number two, shortcuts just aren't worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I've learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would've done what's best for users, which would've been what's best for my career.

Lesson three, it's easier for brands to rank. One of the things that's taught me is brand queries go a long way in Google's eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you'll find is, your rankings also go up.

Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO.

Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren't in English. That's obvious, right? And it was to me at the time, I'm like, "Yeah, the majority of the world doesn't speak English, what's new with this." But what she told me next wasn't as obvious. She's like, "Yes, Neil, they don't speak English, the majority of searches aren't in English, but Google doesn't have enough webpages and all these other languages for most topics." Once that clicked, I was like, "Oh wait, I need to transcribe my content into multiple languages." So I started doing that and I didn't say translating, I said transcribe.

The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic.

Lesson five, don't purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don't think it is the best marketing channel, I don't think any marketing channel is the best.

I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don't not focus on SEO, but I also don't purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don't have to worry because my traffic sources are diversified.

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34 Responses to 5 Underrated SEO Lessons

  1. Arshad Sarkar Hanif September 12, 2022 at 2:05 pm #


  2. raees azam September 12, 2022 at 2:21 pm #

    Thank you sir, sharing with us valuable knowledge.

    • Neil Patel September 12, 2022 at 4:21 pm #

      So nice of you

  3. Lorenz O September 12, 2022 at 3:35 pm #

    02:10 I bet it’s was the “hosting reviews “ blog post what Neil talking about

    • Neil Patel September 12, 2022 at 4:24 pm #

      It was site 🙂

  4. M A September 12, 2022 at 3:50 pm #

    i am learning SEO please suggest me best videos for self learning and practice of SEO

  5. Kiran bhai September 12, 2022 at 7:06 pm #

    Superb session neil sir

    • Neil Patel September 14, 2022 at 9:20 pm #

      Thank you!

  6. YT SEO Secrets September 12, 2022 at 11:10 pm #

    Neil Patel thanks for 5 Underrated SEO Lessons. Interesting info.

    • Neil Patel September 14, 2022 at 9:21 pm #

      Glad you think so!

  7. Reaal Tú September 13, 2022 at 4:50 am #

    Very helpful for me! Thanks so much Neil Patel!

    • Neil Patel September 14, 2022 at 9:22 pm #

      My pleasure!

  8. Buvan Guna September 13, 2022 at 5:16 am #

    I have been following you for years and I always thought you were older. But you are just 37 and I’m 40. Must be drinking some Elixir from LOTR Elfs.
    You don’t fool me, Gandalf.

    • Neil Patel September 14, 2022 at 9:22 pm #

      Funny timing, I just watched that movie again recently!

  9. RISHABH KOLHE September 13, 2022 at 6:16 am #

    Thanks for sharing. When you share the screen, at that time your voice is lower in all your videos.

    • Neil Patel September 14, 2022 at 9:22 pm #


  10. Mohamed Aboulebda September 13, 2022 at 9:00 am #

    Hey Neil, thanks for the video. How do I know if our website / business is big enough to hire your firm. Could you give your honest feedback if you are a match. Thanks

    • Neil Patel September 14, 2022 at 9:24 pm #

      NPDigital works with bigger companies that have a marketing budget of at least 10k per month.

      NPAccel works with businesses with smaller marketing budgets.

  11. MIXED TUBER... September 13, 2022 at 11:28 am #

    Sir, I need your HELP that Is there any WEBSITE to Automate BOLDING our Keywords in our Text???If ,then SUGGEST me sir..Please REPLY ASAP sir….because I have to Complete my Work sooner..

    • Neil Patel September 14, 2022 at 9:23 pm #

      You should be able to do that within the HTML of your site

    • MIXED TUBER... September 15, 2022 at 1:36 am #

      @Neil Patel First of all, DHANYAVAD sir for Replying, but I am UNABLE to Understand the Whole thing.. So, I Hope you will given some Clear Explanation to this without Hesitation.. Dhanyavad..

  12. TheGhostLine September 13, 2022 at 7:36 pm #

    Hello Neil, I recently created a website to deliver video editing services but I’m struggling a lot to get any customers to book any of my services, is there anything I must do? I’m really desperate for this idea! It could help me to cover my college tuition and life expenses. Thank you!

    • Neil Patel September 14, 2022 at 9:25 pm #

      Run a brand awareness campaign and start cold calling 🙂

    • TheGhostLine September 14, 2022 at 9:58 pm #

      @Neil Patel Thank you for your kind reply but currently I do not have any budget for ads as I’m going to target people through email (unpaid way) to attract attention, I hope it works!
      By the way, is there any chance you could teach us how to cold mail step by step? I would really appreciate your work and efforts. Thanks in advance!

  13. IM Secret Service September 14, 2022 at 2:18 pm #

    Love the idea of repurposing content into different languages… thanks great video

    • Neil Patel September 14, 2022 at 9:11 pm #

      Glad you liked it!

  14. SHASHIKANT YADAV September 15, 2022 at 12:27 pm #

    Can i use my youtube videos transcript for my blog and get ranked,monetize my blog with out any issue.

    • Neil Patel September 15, 2022 at 8:09 pm #

      You can use it to work off of, but turn it more into a blog post style 🙂

  15. Learn with Dera September 15, 2022 at 12:53 pm #

    Thank you Neil for sharing

    • Neil Patel September 15, 2022 at 8:10 pm #

      My pleasure!

  16. Michael O'Brien September 15, 2022 at 7:10 pm #

    How do you raise brand searchers for a newer site

    • Neil Patel September 15, 2022 at 8:12 pm #

      Run a brand awareness campaign 🙂

  17. Parameshwar Paramatma September 15, 2022 at 9:00 pm #

    Great Lessons

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