7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably

Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they're looking for whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I'm going to walk you through seven AdWords hacks that'll make your campaign scale profitably.

PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
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5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads:

5 Ways to Make Google AdWords More Profitable (Improve Your CTR!):
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That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.

The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.

Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.

The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.

The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.

One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.

You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.

Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.

Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.

You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.

Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.

Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.

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    20 Responses to 7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably

    1. Shelly Hopkins April 16, 2020 at 2:04 pm #

      Google Ads Hack – just what I needed! Thanks for always rocking it!

    2. Leah Sparrow April 16, 2020 at 2:07 pm #

      Thank you so much! I’m still learning but you’re helping me so much.

    3. Let's Learn April 16, 2020 at 2:09 pm #

      Hey neil, do you know any tool which can give me details of person behind an email?

      Also, is what should be minimum word count on a ecommerce product page to avoid thin content issue?
      Thanks 🙂

      • SEO Tools TV April 16, 2020 at 2:38 pm #

        long content sells much better to short one
        numerous tools provide it – search them on Google or check out my list of tools that I share on my website

    4. Shubham Butola April 16, 2020 at 2:20 pm #

      Hey Neil .. suppose that a blog is on free blogspot subdomain… And have a good backlink profile…

      If we connects it with a TLD will it transfer the link jouce to that TLD domain… How much approx guide me…

    5. Nile Evans April 16, 2020 at 2:28 pm #

      Great video Neil, always really in-depth.
      SEO is still an absolute minefield for me but I’m working on learning what I can to help grow my business.

    6. SEO Tools TV April 16, 2020 at 2:35 pm #

      Playing with PPC is a little bit tricky today.
      Traffic increases by 20-30% and sales decrease 20-50% during the pandemic, according to numerous studies.
      Many companies pause their campaigns because they don’t sell.
      However, if you sell, then never stop it.
      Just consider new preferences and how people change their buying behavior.
      It’s better to recheck data from keyword research tools with Google trends.
      I prefer to pay all my attention to content marketing on social media because all the people are staying at home.
      I got 400 followers on Linkedin for one day!
      I don’t try to sell there today, but I will tomorrow.
      I see the weird tendency that I get more and more e-commercial proposals on my email.
      Hubspot shares interesting data that sales managers are trying to complete their plans – send more emails.
      However, sales decrease a lot because people have no money.
      6,6 million people lost their jobs in the US alone.
      Do you wanna buy something?
      Of course not.
      It’s time to helping them on social media today by sharing free content and sell tomorrow when Corona passes away.

    7. DieEm Tracks&Tech April 16, 2020 at 2:40 pm #

      I’m here, want to be your friend
      I can visit your house.
      Visit mine too.

    8. Social Media Growth Hacks April 16, 2020 at 2:46 pm #

      Amazing tips as always Neil. I’ve always struggled with Google ads, mainly as I find them so expensive and find just gaining organic traffic through SEO of often the better option. Definitely more interested to learn more about this! I’m hoping to start a new site this week to go along with this Youtube channel so this advice was very helpful.

    9. ait waalla mounir April 16, 2020 at 2:52 pm #

      thanks, sir for your great content, Are backlinks very important or should I just post long content in low difficulty keywords?

    10. ait waalla mounir April 16, 2020 at 2:55 pm #

      If I buy backlinks, That would be useful for my website?

    11. Samantha Smilth April 16, 2020 at 3:04 pm #

      I am a member of Angel but I haven’t heard anything from anyone yet??

    12. Alex April 16, 2020 at 3:11 pm #

      Hey neil 🙂

      Have you personally seen a limit on the amount of traffic and revenue, you can bring to your website by doing facebook ads? I mean maybe if you reach a certain threshold it start getting hard driving more revenue/traffic.

      Talking about seo and content marketing . What if I’m not an expert in the niche I’m in, and I still want to publish very good content? What would you do?

      • Alex April 16, 2020 at 3:20 pm #

        I forgot to ask you…you said that we can use competitors brand name to get sales. Eventually we are allowed to use that specific term on ppc only I guess right? Because we cant use it in our article that we eventually publish

    13. Demetri Panici April 16, 2020 at 3:22 pm #

      Great advice Neil! I think half the battle is getting that Ads score up as well as remarketing. CPC goes down, amount of people that you reach that will concert go up!

    14. karthickrajalearn April 16, 2020 at 3:58 pm #

      But
      In Mobile View of Browser

      Will it Work Long Tail Keywords?

    15. Kundan Rawat April 16, 2020 at 3:59 pm #

      Can we grow our business without ads
      Becoz I don’t have money

    16. Arjy Duah April 16, 2020 at 4:08 pm #

      Great hacks! Thanks for this much needed information. We will definitely be testing this amazing tips.

    17. DearUrban April 16, 2020 at 5:13 pm #

      Always inspiring. Keep motivate the blogging World.

    18. Social Media Love in English April 16, 2020 at 5:25 pm #

      Another golden nugget! THank you! I use your Ubersuggest platform all the time! I love that it’s in French, English and many other languages

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