Content Marketing Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to be covering content marketing, part one. So we're going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.

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SEO Unlocked Course Playlist:


Crazy Egg:

Before we get started, I want to let you know, don't look back and ask, "Why," look ahead and ask, "Why not?" Because, as we cover content marketing, what you'll find is, a lot of companies are asking, "Hey, why should I end up doing it?" Well, you should end up doing it because it produces results, and I have some stats to show you later on.

But before we get started, let's look at the evolution of Google. What most people don't know is Google does more than one algorithm update per day, and as they've gone around over the years, they've gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they're really able to predict what humans want.

So why is content marketing important? I'll go over a few of the main bullet points.

Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it's not just for B2C, it's also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you're not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it's a great way to compete against the bigger corporations.

And that's why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it'll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.

When you're doing content marketing, if you don't understand you're customer's problems, you won't do well. It's all about finding the balance between the keywords that you want to target with your site, and the content.

When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.

You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there's good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we'll go over examples of that in the upcoming lessons.

And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you're not that creative, you don't have to worry, just following this formula will get you results.

So the first step in Franklins' Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.

Now that you have some keywords, you want to first figure out who you are, because not every company is the same.

This is super-important, especially at the beginning, you don't want to go off-brand, because yes, it may drive traffic, but if it's off-brand, it probably won't drive any sales, and this is both for B2B and B2C.

If you have little to no traffic, and you have a brand-new site where you've done little to no SEO, put in a competitor's domain here, because when you add a competitor's domain name, you'll be able to see what's working for them, and it's a great place to start. This will take you to a page that shows you all the keywords that you're getting traffic for, or your competition's getting traffic for, and it'll give you an idea, on the right side of the report, of who else is ranking, and it'll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?

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    37 Responses to Content Marketing Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

    1. Jorge Colorado May 18, 2020 at 2:01 pm #

      Yes, Neil you’re the best man! Thanks for great content

      • Neil Patel May 18, 2020 at 3:32 pm #

        My pleasure!

    2. funny tiKtoK duniya May 18, 2020 at 2:02 pm #

      Tnx for unlocking your amazing coure
      Bro, i love you. Hit likes who agree

      • Neil Patel May 18, 2020 at 3:33 pm #

        Happy to share it!

    3. Forex Trading - Nick Watkins May 18, 2020 at 2:02 pm #

      Smashed the thumbs up button even before I started to watch 😀

      • Neil Patel May 18, 2020 at 3:32 pm #

        Thank you 🙂

      • Bea Picou May 18, 2020 at 9:37 pm #

        IKR….me too

      • lucky meme May 18, 2020 at 9:46 pm #

        Yes same here

    4. Universal Trading Group May 18, 2020 at 2:03 pm #

      Great stuff Neil, I use all your tips to help grow my Forex Education business. I have started to get some organic traffic and wanted to thank you for all your help.

      • Neil Patel May 18, 2020 at 3:33 pm #

        You are most welcome and best of luck!

    5. Shelly Hopkins May 18, 2020 at 2:05 pm #

      Heck yes im really let’s go! Thanks Neil!

      • Neil Patel May 18, 2020 at 3:34 pm #

        No problem, Shelly!

    6. Project Better Finance May 18, 2020 at 2:07 pm #

      Much needed video! Thanks for sharing

      • Neil Patel May 18, 2020 at 3:35 pm #

        Glad it was helpful!

    7. BeatsKiller May 18, 2020 at 2:07 pm #

      I just had one question in my mind which whether to start with fb ads or google ads
      Which should i select for beginner

      • BeatsKiller May 18, 2020 at 2:31 pm #

        Please reply

      • Neil Patel May 18, 2020 at 3:35 pm #

        Both are great options, honestly

      • BeatsKiller May 18, 2020 at 3:39 pm #

        @Neil Patel what about new website sir
        Which is best?

      • Akash Kushwaha May 18, 2020 at 4:59 pm #

        @BeatsKiller Google ads for website

    8. Kunik Jindal May 18, 2020 at 2:31 pm #

      Some quick tricks to rank very lew competitive keyword

      • Neil Patel May 18, 2020 at 3:40 pm #

        Target longtail keywords!

    9. Noble Cyril May 18, 2020 at 2:31 pm #

      Neil Patel is the Man! His ideas are amazing. I have put his ideas to good use to raise some good money. I would be sharing his ideas that I refined in my channel in a few hours. He raised my life!

      • Neil Patel May 18, 2020 at 3:40 pm #

        Fantastic! Happy to help out, my friend 🙂 Keep hustling!

      • PrintBoy Naija May 18, 2020 at 4:03 pm #

        Great one. I’d keep an eye on your channel. I’m subscribing now!

      • Noble Cyril May 18, 2020 at 4:05 pm #

        Thanks Neil

    10. Rodney Lynch May 18, 2020 at 2:36 pm #

      Unbelievable Neil, great content and thanks for sharing your vast knowledge to us to help us to create a life style that we could only dream of. Cheers from Australia

      • Neil Patel May 18, 2020 at 3:40 pm #

        My pleasure! Love to help you guys grow!

    11. Secret Talks May 18, 2020 at 3:10 pm #

      Sir, you have created the great content then please make animation videos so people also engage and you also got views

      • Neil Patel May 18, 2020 at 3:43 pm #

        Thanks for the suggestion, friend

    12. Abhiram Vartak May 18, 2020 at 3:57 pm #

      Hey Neil, what if I searched upon what is not working for my competitors and write more valuable and great content on that topic, create more backlinks, and do right SEO; then are there any chances of success?

    13. Sociall in May 18, 2020 at 4:10 pm #

      It’s awesome the way you explained it

    14. phani vvn May 18, 2020 at 5:33 pm #

      After seeing so much content how to get started…. totally confused from where to start… could you suggest me from where should someone start their digital marketing journey

    15. Raghav Singhal May 18, 2020 at 6:01 pm #

      Hey Neil, my niche is about startups, entrepreneurs journey so what type of content I put? Yourstory is a similar example

    16. Md. Liaquat Ali May 18, 2020 at 6:11 pm #

      Good content. I appreciate it.

    17. You Discover May 18, 2020 at 6:40 pm #

      Hei Neil Patel How long does it take to write an optimized SEO page from the keyword research to the end content marketing.

    18. YouTube Bootcamp May 18, 2020 at 7:18 pm #

      Hey Neil. Sal here. Great content video with awesome analogies. Which, in my opinion, make it easier for creators to relate. I know it does for me!

    19. Consciousness Zone May 18, 2020 at 9:42 pm #

      You are awesome, thanks to you Nick. Small youtubers out there, lets grow together please?

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