How I Built a Website That Generates 4 Million Visitors a Month

I've been running a high-traffic website for awhile, but it wasn't always that way. When I first started out, boosting traffic was a tricky problem that required a ton of trial and error. I had to be creative, follow trends closely, and execute my strategies at exactly the right time. And now, I generate tons of traffic, four million visitors every single month, in fact.

00:00 Intro
01:33 Reason 1
01:51 Reason 2
02:25 Reason 3
02:41 Reason 4
02:49 Reason 5
03:00 Tools You Can Use




And that traffic gets turned into meaningful leads that drive major ROI for my agency. So how'd I do it? The answer probably isn't what you think. Here's what I did to make those four million visitors head my way. I doubled down on focusing on long-tail keywords. Now, I know what you're thinking, "Shouldn't I keep focusing on finding new keywords that drive new traffic?" The answer is yes. All I do is this. Find keywords that I already rank for, even ones that seem like they're on the smaller side, and I find long-tail variations that are worth going after. According to Think with Google, "The long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow." But what are long-tail keywords? Long-tail keywords are highly targeted search phrases that specifically serve the searchers' intent. These keywords typically have low search volume, low competition, and high conversion rates, and they usually contain at least three, if not four, words within the query. Here's why I love focusing on them.

Reason one, they're easier to rank for. Why? Because long-tail keywords communicate a clear need on behalf of your customer, and they're less competitive 'cause most people don't want to go after 'em. Over 70% of search queries are for long-tail keywords, just to give you a rough idea.

Reason two, they're less competitive. At my ad agency, NP Digital, we do SEO for companies of all sizes, SMBs and even large enterprises. We have an SMB division called NPD Accelerate. And at our agency, we've seen a trend. It takes less work to rank for long-tail keywords and you see results much quicker. Depending on how old the website is and how much authority it has, typically, we're seeing results for long-tail keywords two to three times faster than people going after head terms.

Reason three, it's less expensive than pay-per-click advertising. Look, if you're using Google Ads, long-tail keywords can help you get a bigger bang for your buck. Searches of five or four or more words account for almost 25% of all impressions.

Reason four, optimized for semantic voice search. 55% of millennials use voice search daily.

Reason five, it's easy to create how-to content strategies with long-tail keywords. You can just try Ubersuggest with this. So, how is it that you can go out there and find these long-tail keywords?

Well, there's two main tools that you can use, and they both have free plans. So the first is, go to AnswerThePublic, type in any keyword that you want to go after.
It'll tell you all the questions people are asking. A lot of these are new long-tail keywords that people haven't been focusing on before and they're not that competitive. They're getting traffic, they're popular, it's getting pulled from Google Suggest, which is what Google is suggesting that are popular terms related to that main term that you just typed in. When you're using AnswerThePublic, the term you want to type is usually one- or two-word phrases, like marketing or digital marketing, and AnswerThePublic will give you all these long-tail variations.

The other tool is Ubersuggest. If you go to and type in a keyword, it'll give you all these keyword ideas. And for some of these keywords, it'll give you up to, literally, I kid you not, a million other long-tail phrases that you can go after that are related to that main keyword.

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21 Responses to How I Built a Website That Generates 4 Million Visitors a Month

  1. Junaid Raza January 21, 2023 at 3:03 pm #

    Oh, Neil, did you lose traffic? When? It’s been 9M, I guess.

  2. Pratik Ambukar January 21, 2023 at 3:03 pm #

    Neil, Yesterday What problem was happened on channel?

  3. Ali Haider January 21, 2023 at 3:07 pm #

    Neil, your site loads really fast. What hosting and cdn do you use?
    Waiting for your reply thanks
    Your fan

    • Sagar Sha January 21, 2023 at 7:04 pm #

      Cloudflare, Inc

    • Ali Haider January 21, 2023 at 7:17 pm #

      @Sagar Sha and hosting?

    • Super Overdrive January 21, 2023 at 8:11 pm #

      Cloudflare is caching his entire site, incl HTML, in their edge servers. Probably serving over 90% of his traffic, and the hosting isn’t as important in this case.

      Here’s the thing, his site looks handcoded, just the code it needs and no more than that. The less code, the faster it gets.

      Most page builders bloat a lot – Divi and Elementor are outputing 10X more code than it needs to. So if you want to get a lightning-fast site the closest to a handcoded WP site using a page builder is Bricks Builder .

    • Ali Haider January 21, 2023 at 8:58 pm #

      Thank you ☺️

  4. 123 SABAI FREE January 21, 2023 at 3:09 pm #

    add nepal keyword too in Ask Public

  5. Aleena Abid January 21, 2023 at 3:15 pm #

    Neil, what’s happened to you channel before?

  6. Pieter ten Cate January 21, 2023 at 3:19 pm #

    Ur ok buddy? You look a little flushed . No offence meant.

  7. Alkabir Pc January 21, 2023 at 3:28 pm #


  8. EK Web & Freelance Tips January 21, 2023 at 4:01 pm #

    Neil, what’s happened to you channel before?

  9. Richard Paterson January 21, 2023 at 4:07 pm #

    Hi Neil, You say in the video to take keywords you’re already ranking for and find long tail versions and write posts. I’ve read elsewhere that if you use the same topics over and over, it’s harmful to your rankings. I teach meditation and have written 5 or 6 blog posts that are variations of the word ‘inner peace’. Although a couple of them ranked briefly near the top of Google , none of them rank at all now. Your thoughts? And, while I’m here, how do you get these posts to rank again?

    • Maria Deac January 21, 2023 at 6:32 pm #

      Hi there! No need to write about the same topic. Change it up, but use different variations of your keyword (incl. long tail keywords). For example, you could do: 5 Breathing Exercises That You Can Practice at Work and then How Do Breathing Exercises Impact Digestion (for example). If you want a long tail keyword, try something like: breathing exercises for anxiety.

      Try optimizing old articles (compressing images, finding and including new keywords that rank better, sharing them on social, or linking to higher authorities. If you can get someone to link to you that’d be great). Articles continue to be assets long after publishing, you just need to optimize them!

      Hope any of this info was helpful to you. Good luck!

  10. Un trader perdedor January 21, 2023 at 4:10 pm #

    How much can u earn with 4 million visits with Google AdSense?

  11. andy andy January 21, 2023 at 4:34 pm #


  12. Maskern January 21, 2023 at 5:08 pm #

    Neil, I appreciate your efforts thank you so much.

  13. 2wrap January 21, 2023 at 5:29 pm #

    Where do we add the long tail keywords?

  14. Kay Tanaka January 21, 2023 at 6:15 pm #

    Although your videos are much appreciated, could someone who’s doing the production work turn DOWN those FX sounds? They are not just annoying but deafening, both in my speakers and in my Bose headphones. Patel’s voice is really low and lacks definition in the mid-highs, so compressing it a bit and certainly add some voice EQ would go a long way. Respectfully, tks.

    • Jimmtech January 21, 2023 at 8:35 pm #

      Wow Neil gives away so much for free. Kay, I am sorry but that message was terrible. Cheeky honestly go watch someone else

  15. Black Bird January 21, 2023 at 6:46 pm #

    I love your YouTube tutorials! Epic!

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