How I Stay Ahead of Google Algorithm Updates

How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don't always give you a ton of notice when they finally roll one out.

The bottom line is you simply can't afford to ignore Google or the many algorithm updates that are to come in the future. It's important to understand that Google's ranking system actually consists of multiple algorithms. It's not just one easy-to-understand system. In fact, there are over 200 components that factor into Google's algorithm.

The next time you hear an update has been rolled out, imagine it's an entire interconnected process, not just one simple lever being pulled. Here are a few essential tips for staying ahead of Google's algorithm update so you'll never get left behind.

Google Alerts:
Google Search Essentials:
Semrush Sensor:
Crazy Egg:

Step one, set up Google Alerts. Tracking every single update that Google makes can be exhausting, but you can't afford to miss out on the big core algorithm update. With Google Alerts, you'll receive a notification directly in your inbox whenever algorithm updates are mentioned online, giving you enough time to prepare and tweak your SEO strategy if needed mentally.

Another great way to stay on top of algorithm changes is to follow Google Search Liaison on Twitter. Its official account essentially does what Google Alerts does, but tracks social media mentions instead, and while we're on the subject of Google, user tools such as Search Console and Use Google Analytics, they can help you identify unusual traffic activity as well as random spikes or dips in conversion.

Major traffic or conversions changes could indicate that your SEO has been affected by an algorithm change. It could be positive or negative. From there, you want to check out blogs, like search engine Roundtable and search engine Land, which typically covers what's happening, and I also cover them on

Step two, avoid Blackhat SEO practices. It's got a spooky name for a pretty good reason. Some of these practices might just help you gain a short term advantage, but it won't last long and it could even lead to penalty which could seriously harm your business's long term chances of ranking high on Google. You might even get blacklisted. Google's pretty smart. They can recognize when you're up to no good. Instead, read through Google Search Essentials.

Step three, optimize the user experience. Every update has one overarching goal: to show users the sites they love that provide the most helpful information and that are most beneficial. Look, a bad user experience can be disastrous for your traffic.

Ensure you also have a comprehensive internal linking structure, a fast-loading website, and quality content. You can use tools like DeepCrawl, BuzzSumo, Found, and more to see how your website is performing, and you can use tools like Crazy Egg to create a heat map that shows you where people are clicking on your website and where they don't, and you can use this data to improve your user experience as well.

Step four, keep your content fresh. I did not follow Google updates that much. Why? Because they happen so often and so quickly that it's almost impossible for me to anticipate everything that Google will change fully. What I did was I started prioritizing creating exceptional, user-friendly content and stuff that my audience actually wants to read.

Step five, use tools that determine what updates are affecting your website. Notice a decline in traffic as of lately? It might not be a random fluke. It might have been an algorithm change. Here are two tools that can help you identify what the heck went wrong.

The first is check out Google Search Console. It contains a ton of awesome resources that you can use to diagnose common performance issues and identify potential algorithm penalties.

Then the other tool that you have, Semrush Sensor. This tool breaks down what is changing for each industry when it comes to algorithm updates.

With these five strategies, you should be good to go and ready for whatever Google throws your way, and if you want even more help, check out my ad agency, NP Digital, where we help companies with their Google problems and heck, all their digital marketing problems.

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46 Responses to How I Stay Ahead of Google Algorithm Updates

  1. andy andy November 26, 2022 at 3:12 pm #

    Your right

    • Neil Patel November 28, 2022 at 5:24 pm #


  2. Empty Hand November 26, 2022 at 3:17 pm #

    Hey, what is the ( 6:16 )logdna search console. Kindly clarify…

    • Mr_sk November 26, 2022 at 3:35 pm #

      He said, Log in to search console

    • Neil Patel November 28, 2022 at 5:25 pm #

      Login to search console

    • Renée Irizarry December 2, 2022 at 4:02 am #

      That was going to be my question, also. The closed caption wrote LogDNA, an IBM Cloud product, so I was confused when it was described as a free Google tool. I’m glad I read all the comments first.
      This was very valuable information for me. As you can see, I took careful notes. Thank you very much for this.

  3. Tech In Realtime November 26, 2022 at 3:28 pm #

    The last update has wrecked my blog

    • Neil Patel November 28, 2022 at 5:26 pm #

      I’m so sorry to hear that, friend. Try reading this I hope it helps:

    • maycusa November 29, 2022 at 1:21 am #

      @Neil Patel thanks

    • Let's Talk SEO December 2, 2022 at 5:25 pm #

      There are quite a few things you can do to recover once you have identifed what update hit your site.

    • maycusa December 2, 2022 at 7:09 pm #

      @Let’s Talk SEO how do you even find out?

    • Tech In Realtime December 2, 2022 at 7:21 pm #

      @Let’s Talk SEO how do I solve that

  4. Digital Creator 2.0 November 26, 2022 at 4:04 pm #

    You have 1.11 million subscribers and you have gotten only 500 views in a hours why?

    • Praveen November 26, 2022 at 6:48 pm #

      because, no matter how good your video and seo score. views depend on audience and people interests.

    • Dee Queen November 26, 2022 at 8:16 pm #

      Everyone has different time schedules and algorithms that may not notify clients to view!

    • Neil Patel November 28, 2022 at 5:31 pm #

      Not all topics garner a ton a views, and that’s totally fine 🙂

  5. Ashar Ahmed November 26, 2022 at 4:29 pm #

    Your video volume is too low, please try to increase it.
    Also, volume down the transition sound. Thanks

    • Neil Patel November 28, 2022 at 5:31 pm #

      Noted 🙂

  6. Praveen November 26, 2022 at 4:56 pm #

    neil, some Youtubers are saying that they are earning 50K dollars per month in dropshipping. is they are really making that much and what is your opinion on them?

    • Racky OP November 26, 2022 at 6:35 pm #

      He’s an SEO guy. Not a make money youtuber

    • Praveen November 26, 2022 at 6:46 pm #

      @Racky OP i know, i have huge respect on him. i’m just asking him is they are really making or they are doing for views? that’s it.

    • Yous November 27, 2022 at 1:40 pm #

      Fake gurus

    • Relaxing Music November 27, 2022 at 2:20 pm #

      @Yous who is gurus?

    • Neil Patel November 28, 2022 at 5:32 pm #

      If they have a big enough following, I’m sure they can make good money on it.

  7. Racky OP November 26, 2022 at 6:33 pm #

    My blog got punished a lot. I owned a movie downloading site. But, my competitor is still at good spot. Even though his content is fully fake. God knows what Google is upto

    • Neil Patel November 28, 2022 at 5:35 pm #

      Keep working at it, and building your audience. It takes time 🙂

  8. Dee Queen November 26, 2022 at 8:10 pm #

    Good news!

    • Neil Patel November 28, 2022 at 5:33 pm #

      Thank you!

  9. Mommy Andy & Yuri November 26, 2022 at 9:41 pm #

    this video helps a lot continue to share more

    • Neil Patel November 28, 2022 at 5:05 pm #

      Thank you, I will

  10. dhiraj choudhary November 27, 2022 at 6:36 am #

    Everything is cool Neil, but how to find what to sell depending upon the customers needs when I am broke??

    • Neil Patel November 28, 2022 at 5:06 pm #

      Find a problem that people are having and resolve it 🙂 That’s how you can find out what they need. You may need to find investors to invest.

  11. Web Mention November 28, 2022 at 5:19 am #

    Hi Niel, I’m a blogger, some of my post appear in feature snippets but the image of that blog post get cropped. Is there any way to include seprate image for features snippets ?

    • Neil Patel November 28, 2022 at 5:12 pm #

      Google will decide whether or not they think having an image is relevant. There’s not much we can do except make sure our images are optimized for those keywords.

  12. Droid Baazar November 28, 2022 at 7:37 am #

    How To Get High-Ticket Client As A Freelance?

    • Neil Patel November 28, 2022 at 5:10 pm #

      Show them the value you can provide for them

    • Droid Baazar December 1, 2022 at 3:31 pm #

      @Neil Patel Thanks your reply.

  13. GKG GURU November 28, 2022 at 7:05 pm #

    Your voice is low

    • Neil Patel November 29, 2022 at 9:36 pm #

      Thanks for letting me know

  14. Veer Patel November 29, 2022 at 7:14 pm #

    Hi Neil, can you please upload a video about tools and resources for beginner blogwriters? I’m having trouble navigating many websites with information spread about everywhere. A video or article outlining: SEO Keyword Research tools which are cheap/free, things you should be aware of when writing blog, how to capitalize most, what CMS to use, etc. Thanks

    • Neil Patel November 29, 2022 at 9:36 pm #

      I offer free content and SEO courses here that go over all of that 🙂

    • Veer Patel November 30, 2022 at 8:28 am #

      @Neil Patel Thank you

  15. Manoj Agadi December 5, 2022 at 1:05 pm #

    Outstanding Information Sir.

    • Neil Patel December 5, 2022 at 6:17 pm #

      Thank you!

  16. 100 triệu dân December 14, 2022 at 7:44 am #

    Your scene transition sound effect is really make me startled! It’s a bit louder than it needs (or needn’t)

    • Neil Patel December 14, 2022 at 4:27 pm #

      Thanks for the feedback 🙂

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