When it comes to building a loyal following and a massive brand, many look to popular YouTubers to see who has done it right. There's a lot to study about these successful creators, but I wanted to highlight one simple thing that many of these successful YouTubers do:
They have a consistent, repeated intro that's the same, in every single video.
Maybe it's just me, but I know I can do a better job of being more consistent with creating a branded, unique intro. What you'll notice is that a lot of these example are short, but they have their own style, and they become a part of the expected brand experience and community language. They aren't high-quality splash intro with animations, it's just themselves, in their own style.
Who do you follow on YouTube that has a consistent intro and branded start that you always remember and can recognize? Let me know in the comment section below, and also if you have any ideas, #TeamFlynn, for my own videos, let me know!
Channels featured in this video:
Peter McKinnon:
iJustine:
Philip DeFranco:
Casey Neistat:
Other items mentioned:
The Smart Passive Income Podcast:
The $100 MBA Show:
-=-=-=-=-
Subscribe to this YouTube channel:
-=-=-=-=-
Want to learn more about the smart way to make money online and start a successful online passive income business (without ripping people off or being dishonest)? Then make sure to visit the Smart Passive Income getting started page below:
-~-~~-~~~-~~-~-
New and updated: "Podcast Marketing in 2020 (Top 5 Podcasting Tips that Get More Downloads and Subscribers)"
-~-~~-~~~-~~-~-
Too many of us are not living our dreams because we are living our fears. I delayed starting my study and meditation music channel for 4 years due to fear of failure. If there is something you want to do, start now.
Great advice. It does add a bit more creative pressure. Hey! Nothing worthwhile is easy. Keep on chugging. Great video!
You could start like you end, with talking to Team Flynn. Or say something about providing value. I have to say you not having a nifty intro doesn’t keep me from watching each time! 🙂
Thank you for this video, Pat! I never thought fully about a consistent intro. Your simple observations are actually highly contextualized, relevant and relatable!
First thing I always say is what the viewer can expect to see in the video and then roll a quick 5 second intro.
“Welcome to the Flynnverse” 😉 Or… Some neat reference to the Back To The Future?
Thank you for this reminder, Pat! Last year I opened up all my videos by saying “Its a BEAUTIFUL day to be alive and today we’re taking about _________”
I’m not sure why I stopped, but now that I’m consistently uploading each week, I’m going to bring that back.
I will day I end each video with this awkward high-pitch “later!!” While throwing the peace sign up. That one just happened organically and people started mentioning it. Now I find it hilarious.
Great idea.
As always, thanks, Pat … something for me to think about as I start! I appreciate how you are always helping us be better!
Hope this doesn’t come across negative…
Huge fan of you Pat and all you have done. But referring to your community with your name is weird, I remember hearing ‘Jake Paulers’, or ‘Insert Blank’ Nation and thought that was the STUPIDEST thing. I don’t relate at all with it, not that it sounds conceited (it does) but it’s not something I would do or want to be referred to.
My target audience is animators but I wouldn’t refer to them as ‘Buck’ Team or ‘Buckaroos’ I would refer to them as animators. Hope the feedback helps.
More importantly, I think – is rather than talking to a crowd and referring to them as ‘guys’ both men and women all over YouTube do that. ‘You’ is much more powerful and is a way to get 1 on 1 with your viewer and comes across a lot more intimate and personal.
I can see it being weird, but Team Flynn was something Pat’s following chose to be called. He asked everyone what his fans should be called and the most popular choice was Team Flynn. To me, it’s Pat saying he’s on our team and there for us, which he is. 🙂
@Margaret McLaren ahhh good to know! Thanks Margaret for the response 🙂
@McCoy Buck You’re welcome! Like I said, I agree it would be weird if anyone else used their name to name their followers.
Here’s a cheese one, but whatever here it is: “Team Flynn Signing In”.
I feel like you’d benefit from a simple ” hello / and this is Pat Flynn and welcome to this video!” My open is saying “Aye Yo… this is Dash” and then I talk about what I’ll be doing in the video.
I think one important thing to keep in mind, the obnoxious openers really don’t apply to adults. A lot of ‘YouTubers’ do that for kids — their largest demographic of viewers. Consistency is good – I loved watching Arthur as a kid and would sing along with the theme song but that was TV, YouTube with adults and obnoxious intros – applies to children. Openers should be 3-5 seconds max, 10-15 seconds and you lost your viewer
Short.
Short intro in video is good, if need longer message maybe for end..
You have recommend having a “discover me” episode on my podcast. Do you have any recommendation examples so that I can hear what you’re talking about?
That’s what I’m trying to think of how to open on my channel that I’m working on. Its hard to find a style when I don’t know what my vibe is.
“Hey Team Flynn, welcome to the dungeon.”
For me I will be eventually using Hello Freedom fighters! Why? Cause are we not All trying to fight for our freedom?