In this interview, Neil discusses his proven secrets and strategies for creating a successful blog. Digital marketing is ever-changing and it’s important to be adaptable. But how?
0:53 The biggest shift in marketing
5:33 Personal brand in a blog
9:23 Business brand from a blog
10:35 How to niche down
11:35 You need to do this
13:33 How to start writing content
15:18 Optimizing Content
16:45 How to grow your business
20:33 Neil’s Blog Creation
RESOURCES & LINKS:
The big shift that we're seeing right now in marketing is that marketing changes super fast. In 2001, if you put the keyword that you're trying to rank for in the title of the page, you used to rank pretty easily. By 2003 if you did that, it wasn't as easy and that was the speed then. Now, of course, it changes much more rapidly. There are many more algorithm updates, at least when it comes to SEO. There are many more platforms on Facebook. MySpace was, back in the day it was popular, but now Facebook, Instagram, everyone's talking about, but the list goes on and on. So things change, times change, and the big thing that I ended up learning is whatever you think is working isn't going to work forever in the long run, so you better learn how to adapt and keep learning. And that's one of the best things you can have if you want to do well in marketing is the ability to learn and continually get better.
Is it easy to gain popularity on LinkedIn right now, yes, why? Roughly around 3% of the people on LinkedIn only post content which means a majority of the people don't post content. They want more people to post content. Now if LinkedIn had 30% of its people posting content. You just got to get creative and that's why in marketing, I think one of the best skill sets is creativity. Yeah, sure, you can read and learn, but if you can't think outside the box especially when everyone else is doing the same thing, you're not going to do well. There are so many people with more money, more employees, and more resources. You got to really think outside the box to win.
Be consistent, everyone expects results right away. So there are two things, right? One, you have to be consistent and two, you have to be persistent. So persistence, you keep pushing. Consistent is you have to do it on a regular basis. So if you're blogging, blog once, twice, or three times a week. But you got to do that for a long period of time. It used to be where you can be popular or grow your traffic within three to six months, or one month, or even a year, but now it really takes two to three years to really see the results and that's where most people fail. It's not that they're doing the wrong things. They just don't do it long enough.
It's still very possible to rank, just not in the short run. If you want results within three months, you're not going to do that. Well, if you have an old established site, sure you can. But generally speaking, you need to give it a year to two years and you can do well even in the UK. But the problem is most people don't want to invest the time and the money for that long before they see results because you're burning the money and you're not really generating any revenue in the short run. But that also creates an amazing moat because most people aren't willing to invest the money.
If you are writing an article about a credit score but don’t talk about the credit score in the article, it wouldn't be as thorough, right? So if you talked about credit score which you should, it'll be a little bit longer. So don't think about the article as in how long it should be. Think about did I cover everything that needs to be covered. The second thing is it needs to be fresh and updated. So after six months is old. Are some of the things antiquated and need to be updated? If so, you need to keep updating. The third thing is when you have that content, you want to keep it on your blog first but share it on the social web, and a week later by all means, repost it on Medium, LinkedIn posts, Facebook posts, and the list can go on and on. There's nothing wrong with repurposing and duplicating the content 'cause it just gives more awareness to you.
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