How to outsource your marketing to the right ad agency. See, if you hire a company, even those that work with Fortune 100 companies, and they put junior people on your account that have never done marketing before, it doesn't matter if you hire me or someone else, you need to look at the people who are actually working on your account and doing the work. What are their qualifications?
RESOURCES & LINKS:
Step #1 is, make sure you're not just hiring an ad agency, you're hiring specific people within that ad agency who are working on your account. So make sure you have really good people on your account, and make sure their credentials aren't just great, and their track record is not just great, but they also have experience within your industry, which means they'll be able to produce results quicker.
Two, you need to make sure that company has industry experience. So when they're pitching you, let's say if you're a FinTech company, they need to show you other examples of FinTech companies that they produce results for. And they need to provide references for this, because when they do that, there's a higher chance that they'll be able to provide results for you as well.
The third thing that you need to do is, before you even work with that company, they need to analyze your business and tell you everything that's wrong. They need to tell you everything that's wrong in such a detailed overview, you're going to be like. And if they're not willing to break it all down for you and break down how they can drive the results, what you're doing wrong, what needs to be fixed, in what order, to get the results you're looking for, then you're wasting your time. So make sure they do that.
The next thing you need to do is have Goal Alignment. What are the goals that you're trying to achieve? And can they achieve it? Sometimes, people come to us and they say, "Hey we're a venture funded startup, "we raised a hundred million dollars. "We have no revenue, "and we want you to help us get to 20 million in revenue "in the next six months." Literally, I've had someone call me and ask for that.
But that doesn't logically make sense for you to take them on as a client if you're an agency, because if you can't produce the results, they're going to be upset at you in turn anyways. So make sure that the goals are aligned both from the agency end and from you as the business owner or the marketer or the CMO, or whoever's hiring that agency. If you guys can't align on the goals, it's not going to work out.
The last thing I have for you is, make sure time zones are similar. With marketers these days, they can be working from anywhere, especially with people going remote. Just because someone is from the United States, doesn't mean they live in the United States. They can be working from one of those islands.
And you know, Thailand, that's, looks amazing, at least from the pictures, but you don't want to do calls in the middle of the night, your time, it would just be super inconvenient for you. So you need to make sure that they're on your time zone. It doesn't matter if they came from the same city. If they're not on your time zone, it's going to be a pain.
That's how you find a agency that produces results. Now, there's a lot of other things that you may want to look out for as well, but those are the main pitfalls that I see companies making when they're hiring agencies.
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Good speech brother
You should put chapters on yours videos. It’ll be easier to find the steps on the video.
Thanks for the suggestion 🙂
Just wanna ask is degree is important to build a ad agency
It’s helpful, but not totally necessary!
@Neil Patel thanks buddy
Thank you so much
You’re most welcome
Hope you’re planning to make a video related to this title. Really want to see that one.
Yeah right? XD kind of disappointed :/
Exactly. This is one of the first Neil videos where I was like “dude… what?!?”
You are superb marketer neil sir
So nice of you
the only industry to make fortune from digital marketing is whoever owns the internet
I’m not sure what you mean, friend
Neil please check video title i thin your team has put up wrong title by mistake
Thanks for letting me know!
Hey bud, I need your help man. I’ve bought classes, I have website/funnel/ campaign software and I’m just about broke with bills coming up. I have a lot of urgency as I’m sure you can imagine. I just don’t know how to put it all together. Do you have some type of class or……? If you could please let me know how to get in touch with you. I’m 44 and a UPS driver for the past 16 years, my body is breaking.
Chris are you on the marketing service side or are you starting some other business and trying to market it?
Hello there! I do offer some free courses here, I hope they help! https://neilpatel.com/training/
Also, what specific questions do you have? I’m happy to try and help answer.
The title and the content does not align in any way. Very misleading
A mistake on my part. I apologize for the confusion.
This is great. Most times when we hear marketing, we think a marketer for tobacco can can market babies clothing line ,just because the person is a marketer.. so, even as a marketer, you should have area of speciality ?
When I say specialty, I don’t mean niche. I mean the marketer should specialize in a type of digital marketing like SEO, social media, PPC, influencer marketing, things of that nature. Not specific industries.
@Neil Patel okay.. thank you so much
Great content piece, but I think the title was accidentally switched with another video with the subject line of potential pitfalls in digital marketing.
Understanding these pitfalls, especially the one about the client and agency not being able to achieve impossible goals, helps me realize that sometimes ‘non-marketers’ need to be informed of what they can expect and not expect. The trick is to say it in a way that is still hopeful and helpful for the client.
I can also see where being a newbie in marketing can be a bit intimidating when dealing with these type of clients.
As usual, great video.
It was the wrong title! But I’m glad you liked the video still 🙂
How do you add the “click here” website link that shows at the end of every video, i tried it but it’s not working
Great video on how to really improve your life. I think working for yourself brings so much more money but it’s not for the faint of heart.
Misleading title Neil. But thanks for the work you do all the same. I think you’re a legend!
My bad! Thank you 🙂
Neil, thank you for your invaluable advice as always! Saved it, wrote it down, I’ll apply it!