The Biggest Lie You’ve Been Told About Social Media

We've never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe, it's unprecedented lightning-fast method of exchanging information and misinformation.

00:00 Intro
00:32 The Lie
00:59 The Proof
02:03 Tips



As someone that posts regularly on just about every meaningful social media platform, I see all sorts of crazy takes everywhere all the time. And the one that absolutely drives me crazy, because of how untrue it is, is social media marketing doesn't drive bottom-line results. That's just flat-out wrong.

For a lot of the old-school business owners, they just assume that social media marketing is something that kids are on and their brand social media presence is basically set up to keep up appearances and maintain some kind of online presence. But the reality is that social media marketing can drive tons of traffic leads and conversions, period. Don't believe me.

Here are a few stats that show you what a big fat lie that, hey social media marketing doesn't provide results really is. 34% of consumers use social media to learn about brands and their products and services. In essence, people love figuring out what products and services to use based on what they see on the social web. 70% of marketers use Facebook ads and there were 10 million active advertisers on the platform last year. 83% of people used Instagram to discover new products and 87% said that they would took a specific action after seeing more information. 64% of buyers would rather send a message to a brand on social media, then call customer service. And 43% of Gen Z consumers have made a purchase from social media platforms. 79% of people say that UGC impacts their purchasing decisions.

Look, that's a lot of stats. So if you think that social media marketing isn't important, you're dead wrong. It really does help. What I want you to do is first off, go on all the major social platforms that your ideal customers on, whether that's LinkedIn, Facebook, Instagram, TikTok, all the main ones.

Two, I want you to post at least one time a day. And yes, you can repurpose the content they use for one social network for others. You may have to adjust it here and there, but that's what I want you to start off with.

Three, when people leave a comment on your social profiles, I want you to respond to 'em, engage with them and take care of 'em. By taking care of people, it creates amazing word-of-mouth marketing and it creates a lot of brand evangelists.

Four, look to see what content that you're posting resonates and what content doesn't. Post more of this stuff that's working for audience and less of this stuff that's not working.

And five, last but not least, what I really really want you to do is go look at Facebook's ad library. You can see what a lot of your competition's doing with their Facebook campaigns and this will give you ideas on what can also work with both your organic and paid social campaigns.

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8 Responses to The Biggest Lie You’ve Been Told About Social Media

  1. Jubayer Hossain January 9, 2023 at 3:30 pm #

    Indeed mate

  2. George Probonas January 9, 2023 at 3:35 pm #


  3. Offbeat January 9, 2023 at 3:51 pm #

    Look for the older ads, if they keep them running, it means they’re selling. Woo-yah!

  4. Andre Guerreiro January 9, 2023 at 4:05 pm #

    Tk´s for the advice Neil !

  5. Rae Vonshae January 9, 2023 at 4:18 pm #

    Neill can you please tell me which hosting is the best for blogging? The company I am hosted with now has more downtime than UPTIME and I am trying to GROW! I can’t deal with this.

  6. David J. Boozer January 9, 2023 at 6:04 pm #

    Great insight Niel! Big fan and follower here, and a regular user of your Keyword Tool!

  7. roky MONDAL January 9, 2023 at 7:32 pm #

    If i want to write a blog post about “gain weight ” if i write a title on that blog post “how to gain weight at home easily” and if there is too much competition on that title and people already wrote article using that title. Then, If i write and use another synonym title like “simple and easiest way to gain weight after 48 hours research” will it rank on Google? If it doesn’t work what should I do to rank for the weight gain keyword?

  8. Wigberto Marciaga January 9, 2023 at 9:11 pm #

    Hi Neil, blessing in the name of Yeshu the Anointed.

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