The number 1 secret to look for before buying any business – Marketing Secrets EP. 6

In the last 24 months, I have acquired more businesses than I have built in the last 24 years. This is all thanks to a simple concept called "a Rembrandt in the attic",

In this episode of Marking Secrets, I explain what A Rembrandt in the attic is and why it is the number 1 secret to look for before buying any business.

Even if you do not want to buy a business, this episode will teach you how to see the hypothetical Rembrandt in your attic, so you can maximize the potential of your business.

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00:00 – Intro
00:20 – Episode Overview
01:33 – Ad Break
02:07 – What is a Rembrandt in the attic
03:37 – Shark Tank
05:36 – Why we're buying companies
6:36 – Magnetic Marketing
8:37 – Lady Boss
9:38 – Doodly
10:40 – Public Domain
13:05 – The $5 Million Dollar Pokemon Card
14:21 – How can you use this

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3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:


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22 Responses to The number 1 secret to look for before buying any business – Marketing Secrets EP. 6

  1. Russell Brunson - ClickFunnels October 7, 2022 at 5:08 pm #

    What would you do if I gave you the keys to ClickFunnels right now?

    • SHE3e23 October 8, 2022 at 4:33 pm #

      @russellbrunson thanks this is excellent… to be honest, I’m in 2ccx and my big goal is kinda that *you* will acquire my company after I create the value, combining my foundation with everything you’re teaching me. It’s a fit and you’ve already got a well oiled machine.

    • Tim Shields October 9, 2022 at 4:00 am #

      I would work hard to kill off Shopify’s market share by making a better interface to sell and fulfill physical products.

    • ZA October 9, 2022 at 4:40 pm #

      can you do a more detailed video on how to propose to buy a business with interest free financing like you talked about

    • Blake Peay October 21, 2022 at 5:54 am #

      Are you a member of the church? Those old Books of Mormon are super cool!

      Thank you for sharing all this gold! I appreciate you!

    • CATHERINE MAY HEALY - Your Guides Daily November 4, 2022 at 7:06 am #

      I would advertise that cf helps you start a business and advertise where tafes etc are advertising.

  2. Tobi Rosario October 7, 2022 at 6:07 pm #

    Great episode!

  3. Siham Dabous October 7, 2022 at 8:32 pm #

    You’re simply amazing

  4. suleiman Ayoub October 7, 2022 at 8:45 pm #

    this is a super great episode, insane value I got from it

  5. mjed 16 October 8, 2022 at 6:26 am #

    Such amazing content man! Thanks Russell!

  6. Frank Bagnato October 8, 2022 at 12:07 pm #

    These thanks Russel

  7. Funnel Marketing Secrets October 8, 2022 at 1:46 pm #

    Another great video Russell

  8. Tim Shields October 9, 2022 at 3:57 am #

    I love this episode. You have got me thinking about what type of business I can buy that would have a Rembrandt in the attic!

  9. Braza Tolz October 9, 2022 at 5:32 am #

    great stuff Russell. All seems a bit theoretical in terms of acquiring businesses. can you make more videos talking about how to find those businesses? also, how to develop your creativity?

  10. ZA October 9, 2022 at 4:39 pm #

    can you do a more detailed video on how to propose to buy a business with interest free financing like you talked about

  11. Juice Guru Institute October 9, 2022 at 7:38 pm #

    Gold nuggets throughout this episode… thank you Russell! So appreciated!

  12. Gabriel Collignon - Reaching the Unreachable October 11, 2022 at 5:56 pm #

    How can I get the secrets books all at the same time?

  13. Ali Abdaal October 12, 2022 at 10:50 pm #

    Fantastic episode 🙂

  14. Way To Funnel October 18, 2022 at 4:06 pm #

    Got me thinkin’ Russell… it’s the value of putting the right numbers together buying that Rembrandt business. Cheers✌️

  15. Mike Barron November 5, 2022 at 5:26 pm #

    Excellent episode!

  16. N. November 23, 2022 at 8:25 pm #

    I just got the opportunity to see this for myself with my friend’s business, we are going to work together, and I’m going to help him build his marketing up into an agency. Funnels galore!!!

  17. Ron Henley December 2, 2022 at 5:28 pm #

    *Just phenomenal Russell! Some might say you’re letting the cat out of the bag but most won’t recognize the cat when they see it. Many people who hear this will not understand that this info is a “Rembrandt in the attic” in and of itself and pass it by. The smart ones will double down and take action on it. Keep the gems coming!*

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