The One Growth Strategy You Can’t Overlook

I get the same question all the time, "If I had to pick one marketing strategy to invest in, what would you pick, Neil?" And while I can't say for sure that there's just one strategy I put over everything else just because they all serve different purposes, I can say there is one low-cost, conversion-friendly, high-ROI strategy that you simply can't afford to have in your marketing arsenal. Can you guess what it is?



Here's a hint, it has a 98% open rate and the best engagement rate out of any other marketing medium. It's SMS marketing. I hear people dismiss SMS, which is just short for messaging, you know, those text messages you get on your phone? I hear them dismissing all the time, but those marketing texts you get from an automated number, you've seen them, the ones that you think everyone ignores; the reality is people don't ignore them. They convert at a crazy rate precisely because so many of them get opened, which is more than you can say about almost any other form of marketing communication, such as email marketing or even push notifications.

If you've heard of it once, you've heard of it a thousand times. People are glued to their phones these days. The average person checks their phones 344 times a day. Research from Statista shows that in 2021, SMSs experience 75% year-over-year increase in popularity among customers. 71% of people say that they check their phones within 10 minutes of getting out of bed.

Heck, I check mine within 10 seconds of getting out of bed. The average American spends 2 hours and 54 minutes daily on their phone, which comes out to almost 44 days a year. From group texts to social media to every app under the sun, there are million reasons to be absorbed by your phone these days. So if your audience is already checking it, why not meet them where their attention is already directed? There are a ton of SMS marketing strategies that you can try now. So let's dive in.

Now, if you need help with your SMS marketing, check out my ad agency, NP Digital, where we help companies with their digital marketing communication.

And if you just have any questions, leave a comment below. We're here to help you out. And if you enjoy the video, subscribe, like the channel, and share the video. I appreciate your time.

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35 Responses to The One Growth Strategy You Can’t Overlook

  1. Loan Nguyễn thị December 5, 2022 at 3:06 pm #

    Neil, tks so much !

    • Neil Patel December 5, 2022 at 6:17 pm #

      You’re very welcome.

  2. RESULTADOS 5.0 December 5, 2022 at 3:18 pm #

    Patel. I love you. Help me enter the digital market. I’m 51 years old and I’m determined to give a better life to my 11 and 14 year olds but it’s easy for me to learn on my own. If you do that I’ll learn English in 3 months. I’m Latin American.

  3. Hunter Willis December 5, 2022 at 11:40 pm #

    If I remember correctly, you’re supposed to have explicit permission to send a commercial SMS text, or face big fines. Is that right?

    I’ve got phone numbers for about 2,000 customers but we collected it for shipping. Our opt-in didn’t mention permission for SMS marketing.

    • Neil Patel December 6, 2022 at 3:46 pm #

      Yes they have to subscribe before you can send them marketing material

  4. Rajender Pal December 6, 2022 at 10:10 am #

    What went wrong with your videos? I volume is too low struggling to hear them.

    • Neil Patel December 6, 2022 at 3:47 pm #

      Thank you for letting me know that, friend

  5. Cars Supercars December 6, 2022 at 12:54 pm #

    Hi Neil,
    I finally picked your team NPdigital India on the 2nd of this month. This is one my highest paid SEO work till date :). I hope your team will work efficiently like you on YouTube videos. Khushal was the contact person with whom I closed the deal. Best, Promothash Boruah

    • Neil Patel December 6, 2022 at 3:52 pm #

      Exciting 🙂

    • Cars Supercars December 7, 2022 at 5:58 am #

      @Neil Patel I will share the results in the coming months.

    • Pierre Paul Driving School December 8, 2022 at 12:16 am #

      will the pay membership of uber suggest help me with my seo traffic alone or do i need to buy more subscriptions i found it but hard for me to figure out or perhaps is there a tutorial on how to use it efficiently. can also access the seo course there as well. or all the free courses you offer. By the way i have been watching you know for 14 years straight.

    • Cars Supercars December 8, 2022 at 2:01 pm #

      @Pierre Paul Driving School I think it will help you. Try $12 p/m option and see for yourself. It has many new features. Yes, you have to do 70% of the work yourself but it helps to get the final 30% which is needed for success.

  6. Masum December 7, 2022 at 3:27 am #

    Hi Neil,
    Is that necessary to include keywords in H2 before the main points?
    Because think it’s really annoying for readers & should discuss to the point directly without wasting readers time.

    • Neil Patel December 7, 2022 at 10:32 pm #

      I’d try and it it to at least one H2 🙂

  7. Shafiah Ahmed December 8, 2022 at 7:42 am #

    Hi Neil
    I am from Pakistan.I am doing an online business, selling tradional shoes. it’s giving me good profit.i am confused .from where i can get backlinks for my online business website.?

    • Neil Patel December 9, 2022 at 4:26 pm #

      You would work to get them from other relevant sites online 🙂

  8. Somos Agricultura December 8, 2022 at 4:49 pm #

    Thanks for the strategies Neil, have a great day.

    • Neil Patel December 9, 2022 at 3:55 pm #

      Thanks, you too!

  9. Jeff Haefner December 10, 2022 at 3:36 pm #

    What software do you recommend to send sms messages to your list?

  10. English with Miranda December 10, 2022 at 3:51 pm #

    I’m quite sure sms marketing is strictly forbidden in Austria, where I live. Actually, I’m so glad that I never receive ads by sms and I wouldn’t feel right sending them.

    • Neil Patel December 12, 2022 at 4:34 pm #

      You only send them to people to subscribe to them 🙂

  11. Jeff Burritt December 10, 2022 at 4:41 pm #

    Niel, any SMS platform you recommend? Perferably wordpress compatible?

    • Neil Patel December 12, 2022 at 4:34 pm #

      I recommend using Zapier to automate the process! They have tons of text apps to choose from.

  12. 1800GarySund December 10, 2022 at 4:57 pm #

    Love your stuff and want o support it. Which SMS company do you own Neil?

    • Neil Patel December 12, 2022 at 4:38 pm #

      I don’t own one yet 🙂

  13. Nicolas Lackman December 10, 2022 at 7:35 pm #

    This is a great strategy for marketing! Simplify Estimates work and focus with many Christian businesses, owners, and organizations that are looking for a sms platform! 98% open rate is super effective!

    • Neil Patel December 12, 2022 at 4:39 pm #


  14. Manoj Agadi December 12, 2022 at 11:38 am #

    Good Information On How To Do SMS Marketing Sir.

    • Neil Patel December 12, 2022 at 4:03 pm #

      Many many thanks

  15. Travis Lindemoen December 12, 2022 at 4:41 pm #

    What about SMS for (B2B) IT services?

    • Neil Patel December 12, 2022 at 4:53 pm #

      If you think it would be of value to your audience, it’s worth testing!

  16. Doug Crowe December 12, 2022 at 4:55 pm #

    What service provider do you use/recommend for SMS marketing?

    • Neil Patel December 13, 2022 at 6:05 pm #

      SlickText is a great one! Zapier is also great for automating everything.

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