Vendors Reveal #1 Marketing Tip ($100 to the Winner!)

Here at a local farmer's market, I ask vendors for their #1 marketing tip. Little do they know, my favorite tip will be rewarded with a $100 bill. 😙

Whether you're selling physical goods like these amazing people, or you're selling digital products online, all of these tips apply. Who would have you given the $100 prize to? Does it match my own selection?

Farmer's market vendors are some of my favorite people. They show up, rain or shine. They hustle. They're putting themselves out there. They are true entrepreneurs! Much love goes to the vendors who shared their tip with us, thank you!

*Note: I went around right when the farmer's market was closing so that I didn't bother these vendors during peak hours while serving customers. That's why when I'm walking around, the foot traffic isn't super high. It was SUPER booming earlier in the day though!

Here is a list of the Vendors Below and their respective websites or socials (if I could find it):

-Green Bottle Herbs:
-Gourmet Grilled Cheese (No branding for a specific company here unfortunately)
-Flamin' Salmon:
-Awafee Gluten Free:
-Chaupain Baker:
-Waffle Smith
-Artisan Crepes:
-Ibo's Cuisine:
-Jamacian Jerk Hut:
-Island Girl Bakes:

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    22 Responses to Vendors Reveal #1 Marketing Tip ($100 to the Winner!)

    1. Dheeraj Shah February 11, 2020 at 5:06 pm #

      This is pretty cool concept.

    2. RestoreYourSparkle JaimeJo February 11, 2020 at 5:20 pm #

      Loved this Pat! I picked the same guy. Making people feel special is huge.

      • Menasco Productions February 11, 2020 at 6:14 pm #

        I agree. I knew you would pick him. Who doesn’t want to feel special? Love that guy!

    3. rich graham February 11, 2020 at 5:27 pm #

      I thought Chaupain Bakery – BUILDING LOYALTY was best.

      • Pat Flynn February 11, 2020 at 5:30 pm #

        His was great, too – my second favorite, for sure. Similar to Flamin’ Salmon actually.

    4. Travis Hellstrom February 11, 2020 at 5:29 pm #

      This was great Pat! He was my favorite too.

    5. Michael Millman February 11, 2020 at 5:33 pm #

      Yes, out of the lot of them, my pick was your pick Pat. My key takeaway from this is that none of them are doing the obvious thing we in the marketing community do as our baseline. BUILD A LIST AND EMAIL THEM REGULARLY.

      My best tip following behind as a close second is to take action with a special offer (by email) to first-time buyers to get them back in right away next week, and again the following week, to transform them into regulars.

      After that, incentivize new regulars to give you referrals with permission to borrow their name as their referrer to email a special offer to invite them to the next market and start the cycle all over again.

      • Pat Flynn February 11, 2020 at 6:45 pm #

        Yeah there was no mention of website or email – perhaps it was because of where I was and the way I asked, but I was hoping for some mention of online connection to customers to remind people where they were going to be and what they were serving type of thing.

      • Michael Millman February 11, 2020 at 6:50 pm #

        @Pat Flynn Based on your experience and observations walking around and talking with vendors, I’m curious if you suspect these kinds of farmers’ market vendors would find an easy to follow step by step manual for exploding their businesses by leveraging email valuable, and if so, what your gut tells you they’d value it at in terms of a price.

      • Margaret McLaren February 11, 2020 at 8:09 pm #

        @Pat Flynn I could see them not concentrating on an email list or an online presence, especially in a place like San Diego that presumably has a farmer’s market year-round. They’re probably assuming people will just look for them each week or however often it happens, which isn’t atypical with farmer’s market customers. Most vendors around here (Brown County, Indiana) use Facebook and IG to keep customers in the loop, not really email. Though we do an email list.

    6. G-Force Marketing Group February 11, 2020 at 5:33 pm #

      I liked the guy who talked about giving out freebies (ethical bribe), getting personal with his customers, and having repeat buyers.

    7. YouTubeSurfer February 11, 2020 at 5:41 pm #

      At first I picked Flaming Salmon but then picked Chaupain I think they both were basically saying the same thing. Good tips.

    8. Cherryl Rudy February 11, 2020 at 5:42 pm #

      Flamin’ Salmon was my pick. He makes his customers “feel special”. Know/like/trust, right?

    9. Margaret McLaren February 11, 2020 at 6:04 pm #

      I honestly didn’t pick a favorite as you went, but I do have to say I was excited to see this considering we do most of our crafts selling at farmer’s markets. It would be hard for me to pick a favorite.

    10. John Pullum February 11, 2020 at 6:08 pm #

      So far I’m guessing the winner is the guy that makes people feel special.

    11. Adolfo Foronda February 11, 2020 at 6:11 pm #

      I picked the same winner, very cool. Hopefully, some of those other vendors will watch and look for differentiators.

    12. John Pullum February 11, 2020 at 6:12 pm #

      We picked the same one. If you didn’t pick that one I would have been surprised. Signs don’t make my loyal, nor do ingredients.

    13. SDSBBQ February 11, 2020 at 6:14 pm #

      *The Salmon Guy was my winner as well!*

    14. Suzanne Johnson February 11, 2020 at 6:17 pm #

      Great idea. Simple, organic and interesting to the end.

    15. A-T Williams February 11, 2020 at 6:25 pm #

      I like this kind of vid Pat! My favorite tip was the free scones or whatever he has the most of guy. It’s makes the customer feel special & subconsciously jumpstarts the law of reciprocity. This will help create a loyal fan base who is more likely to do the marketing for you via word of mouth

    16. Jerónimo Visñovezky February 11, 2020 at 8:38 pm #

      I was listening to the Crushing it audiobook when you came up. I started jumping on my chair thinking that’s My Man Pat Flynn! 🙂

    17. ScrapHappy February 11, 2020 at 10:21 pm #

      This is an interesting study as it shows how much your training has taught me over time. I felt that so many of these people could use a little Pat Flynn training to show them how to grow and work their strengths. I agreed with your choice.

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