Back when I got started, it was easy to make a killing with digital marketing. All you got to do is rank some random blog spot website or WordPress.com website. Throw on some affiliate links and boom, you're off to the races. But things have changed a lot in marketing. In order to get decent results, most business owners have to invest a lot of money in traffic and a lot of money in automation, or content creation, or even social media. The question is, how do you invest money, in order to get results with digital marketing. Today, I'm going to break down, can you still do digital marketing for free? The real cost of digital marketing.
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The answer is in short, and I have a much longer version as well, which I'll go into. But the answer in short is, what doesn't cost you money, will cost you time. You can do digital marketing for free, as long as you're willing to make a consistent investment in time and effort, in order to get good results.
So let's say hypothetically, you're willing to put in the time. Well if you're willing to put in the time, let me break down how you can do it for free and get results!
The first tip I have for you is give away something that's invaluable, for free.
Unlimited guides, free courses, self-discovery journeys, quizzes assessment tools, proprietary industry reports, data stats, this all helps. Anything that's above and beyond. You'll notice that I didn't really say, "Hey just write a blog post." Well everyone's giving away a blog post for free. If you're not going above and beyond, doing something that's different, more unique than the competition, you' won't do that well.
The second tip for you is leverage third-party audiences.
Co-host webinars. Co-host live and social media sessions on YouTube, or Facebook, or Instagram. Do round-ups. You can hit up other people, do round ups, everyone wants to participate, because they're getting some love and some PR and you can link out to them. Then when you post that content, you can ask them to share it. That does really well.
The third tip I have for you, is content marketing.
What I want you to do is type in the keywords that you're trying to write content around and to Ubersuggest. It could be one or two-word phrases. It can be, you know, general theme-based keywords, like SEO or marketing. And in Ubersuggest, I want you to click on the content ideas report. This will show you all the other blog topics that were written on this subject, that were popularly based on social shares and backlinks.
Now the fourth tip I have for you, push out a ton of video content and when I mean video content, I'm not just talking about recording your video, like you're watching right here.
That could be on YouTube or Instagram or Facebook or LinkedIn. I'm also talking about doing live video, right? You can do simulcasting, so that way you can go on live on Instagram, Facebook, YouTube, and LinkedIn, all at once. Keep this in mind.
The fifth tip I have for you is podcasting.
You can just bust out your iPhone, start recording on it and then boom, start uploading it. I use LipSyn. That's what most people use for their podcast.
The sixth tip I have for you, Facebook groups.
You want to give away a ton of valuable tips, create content and video content, not just link out to your site, but content that just keeps people on these platforms and educates.
The seventh tip I have for you is build an email list and leverage automation.
So you can use tools like Hello Bar, to build an email list. It's free. It allows you to collect emails through sliders, exit popups, super effective.
And if you're doing this, might as well leverage push notifications as well, because then through push notifications, through tools like subscribers, you can also do automation.
The eighth tip I have for you, is to use funnels, instead of going straight to selling. Look, everyone's just like, "Sell, sell, sell." You know, think about this. Let's say you're in a relationship, or if you're not, your parents were in a relationship. You know and they had you, hence you're here.
Someone comes to your website, you're like, "Marry me, marry me, give me your wallet. "Spend, spend, spend." That doesn't work as well as educating, getting to know people. So what I like doing is creating a ton of content. Like this video.
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