Wix vs WordPress vs Squarespace Which One is The Best For SEO

Wix, WordPress, Squarespace. There are so many platforms out there. How do you know which one's the best for SEO? Which one should you use? WordPress is free, Wix cost money Squarespace is also out there. There's just so many options, how do you know which ones to choose from? They're all really popular. Today I'm going to talk about Wix versus WordPress versus Squarespace. Which one is the best for SEO?

Wix – wix.com
Wordpress –
Squarespace –
Yoast SEO plugin –
BuiltWith –
Quora –

Before we dive into each of the platforms, let's go over some basic stats that I got from BuiltWith.

WordPress currently powers more than 50% of the web. Literally, more than 50% of the web. Wix, according to BuiltWith, they come in second with roughly 7% of all websites and Squarespace, they come in third with over 4% of the websites.

Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versus WordPress versus Squarespace.

And they were trying to breakdown all right you know which ones drive more traffic and here are some stats that they found out. 46.1% of WordPress domain names get organic traffic against 1.4% of Wix domain names. Now similar Squarespace, they were at roughly 15.1% of search traffic.

Now, you're probably thinking, hey Squarespace, Wix, WordPress, doesn't that pretty much answer it? No, and even they weren't trying to say one was better than the other. The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical.

While someone whose using Wix, may not really know SEO as well, for example. So you couldn't just compare them right? It wouldn't be an apples to apples comparison. So let's go over each platform. WordPress, it's the most popular one.

It's really good if you're SEO savvy because there is just so much flexibility and customization that you can on WordPress that you can't do with other platforms out there. The cool part about WordPress is it's simple in which you just add in plugins.

From the Yoast SEO plugin to the all in one SEO pack to broken link checker. It pretty much has plugins that any SEO would need. Support is easy to find because there's so many people who use WordPress.

There's support forums, there's videos online. You can find tons of answers even on YouTube. Even on Q and A sites like Quora.

They also offer templates, so you can have a website that is already optimized for mobile speed versus one that isn't optimized for mobile speed. And now let's get into some cons. If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well.

You don't necessarily need any technical skill set, but it isn't as simple as drag and dropping compared to some of the other platforms.

So in other words, if you want to customize the experience, a little here a little there, you do need to know some code or you need to hire someone to help you out.

Now the second platform Wix, if SEO isn't your priority and you just want something that's simple, easy to use, like an easy to use CMS then it's a great solution for you.

Now some pros of Wix, it includes an SEO wizard that optimizes your site automatically. That makes it really easy if you have a new website.

Now some cons of Wix. The first big con is there's not too much customization of metadata, titles, or URLs. Another big one is a lot of time it takes your site a little bit longer to get indexed and the reason being is some of the Wix based sites they use a lot of AJAX which causes some slow down.

Now the third platform, Squarespace. It's good for small, simple sites that don't require anyone to know much about SEO. Some pros, the site offers really pretty designs and of course they also have some nice site architecture built in.

They also allow for custom title tag and metadata which is great and it supports functions like XML sitemaps, storewatch.TXC however you can't really edit them so this is kind of a pro and a con.

Now let's dive in right into the cons. Indexing pages to Squarespace sometimes can be challenging.

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    20 Responses to Wix vs WordPress vs Squarespace Which One is The Best For SEO

    1. Life With MB December 2, 2019 at 3:01 pm #

      Hi Neil! Im always following your tips and tricks

    2. Praveen danial December 2, 2019 at 3:05 pm #

      Hi Neil wordpress awsome in organic traffic work well

    3. SANDIP PANJA December 2, 2019 at 3:10 pm #

      Yes, very true words. My WIX website is getting time to indexing it’s also getting low score in page speed test. I’m also using your Uber suggest, thanks for the tips.

    4. Mohan December 2, 2019 at 3:12 pm #

      Really super frank speech is very amazing and interesting matter

    5. Babydub & Max Zynn December 2, 2019 at 3:13 pm #

      Let’s work together.
      Show me some love, and I’ll return the favor

      • unknown man December 2, 2019 at 5:03 pm #

        i can provide you love

      • soum December 2, 2019 at 6:26 pm #

        unknown man she meant subscribers

      • Aliwiss SEO December 2, 2019 at 7:22 pm #

        stupid comment

    6. Caarif official December 2, 2019 at 4:01 pm #

      One like =1subs

    7. David McDowell December 2, 2019 at 4:28 pm #

      Great video. Definitely agree with the conclusion. WordPress may be more “challenging” for beginners, but far superior in terms of SEO performance.

    8. unknown man December 2, 2019 at 5:04 pm #

      I myself am a freelancer. I create WordPress websites and make 10k in a month. It is a decent amount for me since I am a 3rd-year engineer student.

      • Daniel Argueta December 2, 2019 at 7:51 pm #


    9. K.M. BASHAR December 2, 2019 at 6:04 pm #

      And the winner is WordPress. I’m working as a freelancer with WordPress and I’m in love with this. WordPress has so many features that it’s competitor doesn’t have.

    10. GhostTron December 2, 2019 at 7:09 pm #

      Really nice information. Thank you.

    11. Fox Run Environmental Education Center December 2, 2019 at 7:34 pm #

      I use Squarespace for my two websites and love the way it looks. I do sometimes have pages drop off indexing and have to go back and reindex frequently. Also, I hate Squarespace’s customer service – it totally sucks. I have used WP as a freelance writer and its much more complicated. I have been checking out Go Daddy. Any word on how you would rate them as the new kid on the block.

    12. cpeterson December 2, 2019 at 7:48 pm #

      How do you feel about Weebly Neil? I am thinking about starting a web design business and I’m pretty good on that platform including SEO and tagging photos with metadata and redirecting domains.

    13. Andres Berger December 2, 2019 at 8:59 pm #

      I use Blogger Blogspot, for me The best. Dont have Ddos attacks, no plugin mis configurations, no problemas…

    14. Art Altman December 2, 2019 at 9:51 pm #

      Excellent overview, thank you. Question: Do you happen to know if the SEO capability of Smugmug is similar to Wix / Squarespace? Better? Worse? Thank you.

    15. Don Simkovich December 2, 2019 at 9:54 pm #

      I’ve used Weebly and have been fine with it.

    16. Baldeep Birak December 2, 2019 at 10:01 pm #

      PHP coded webpages. Technical knowledge needed but rewarding.

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