You May Not Want Google to Rank Your Site in All Countries

You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, "I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it's an e-commerce website. How do I add targeting country and robots.txt from my new website?" A Google employee named Gary Ellis responded with, "Generally, there's no need to specify geographic targeting in Search Console. Google can just figure out from all the other signals such as different parts of the url or let's say even if people are bouncing." And then Gary went on to say, "You should look at how other companies like Amazon do things from a SEO perspective when it comes to international SEO."

Google Search Console:

So why am I bringing this up? It's because International SEO is huge. Did you know that I get over 82% of my traffic to the NP digital website from outside of the United States?

In other words, don't take the rest of the world for granted because it can help you generate a lot of revenue. But here's the issue. Translating and transcribing your content for every language you want to target whether you're e-commerce site or B2C site or a B2B site, is a bad idea. You should only target regions where you want to be helpful. Here's why. If you expand into other regions just to get traffic but you don't really offer great products or services or even a great experience within those regions, it's going to hurt your overall SEO.

How you may ask? No matter how good your website is or your marketing is, or even your bounce rate is people are not going to go back to your site or even click on your listings if they know your products and services aren't tailored to them. In other words, it's going to hurt your overall SEO.

So only focus your website, your content, your products, your services on the languages and regions you want to target. And here are some tips when it comes to international SEO.

First, transcribe your content. Don't just translate it. When you want to go after new regions and languages, you have to adapt your content to what people in that region expect. With culture being different all over the world, you'll find that translating your content word for word just won't work. You'll have to customize it to each region.

Second, you'll have to use hreflang. Hreflang tells search engines and browsers that pages on your website are countries and languages. If you're wondering how to use hreflang, this tool by Aleyda Solis will help you. And with this tool, it'll give you the code that you need to put on your website. That code goes into the head part of your website.

Third, you need to build links within the region you're targeting. You can hire someone from Upwork who knows marketing and they know your space within that region. They can reach out to your websites, build relationships, beg for links. It works. It's a numbers game, but it really does work. Or if you want more skill, you want to grow faster, you can hire agency like mine, NP Digital where we are awarded Agency of the Year to reach out and build you links throughout the whole world which we do for hundreds of clients. Without back links, you won't get much SEO traffic.

Fourth, you need to consider generating PR. PR creates brand queries, which is when someone searches for your company name on Google or your website name. This helps with your rankings and traffic. Just think about Nike. Did you know over 7 million people in the United States are searching for Nike each and every single month on Google? Less than 2 million people on a monthly basis are searching for shoes. Nike has a bigger brand than the term shoes. What does that tell Google? Nike's powerful, people recognize them and they should rank them higher.

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25 Responses to You May Not Want Google to Rank Your Site in All Countries

  1. VpX Salwa October 22, 2022 at 2:01 pm #

    1st comment

    • Neil Patel October 24, 2022 at 3:36 pm #


  2. Xenia D October 22, 2022 at 2:10 pm #

    People get this* wrong

    • Neil Patel October 24, 2022 at 3:38 pm #


  3. October 22, 2022 at 2:11 pm #

    Ohhhhh very well !

    • Neil Patel October 24, 2022 at 3:38 pm #

      Thank you!

  4. Cummings Family October 22, 2022 at 3:17 pm #

    That’s not true. Google doesn’t use analytics in search.

    • Neil Patel October 24, 2022 at 4:12 pm #

      I’m not sure what you’re referring to, friend

  5. SEO y diseño web Nosunelanube October 22, 2022 at 4:53 pm #

    Great. So NP marketing service works all around the world? How powerfully can be SEO working to a company without a local partner in the country?

    • Neil Patel October 24, 2022 at 3:57 pm #

      Yes they do! Digital marketing is great because you can work with people from other countries 🙂

  6. lextacy_2008 October 22, 2022 at 5:09 pm #

    That’s just it, if you want to untarget foreign countries, just don’t do stuff like caption in other languages, translations, ect. Its easier done than said here. Cant say the same of paid ads. With PPC you have to do stuff to block the traffic!

    • Neil Patel October 24, 2022 at 3:39 pm #

      Exactly, friend

  7. Dee Queen October 22, 2022 at 5:22 pm #

    Well delivered @NeilPatel my SEO!

    • Neil Patel October 24, 2022 at 3:39 pm #

      Thank you!

  8. Debranjan Hazra October 23, 2022 at 5:37 am #

    What if I don’t know SEO and don’t have any budget for marketing as I just started

    So how can I do zero dollar marketing, what are the ways you will suggest???

  9. Priyank Patel October 23, 2022 at 2:35 pm #

    How can I start blogging on my own for free? What are some free blogger alternatives?

    • Neil Patel October 24, 2022 at 3:32 pm #

      WordPress or Wix 🙂

    • Priyank Patel October 26, 2022 at 1:05 pm #

      @Neil Patel Thank you for letting me spend such a lot of time.

  10. Ko Po Hui October 23, 2022 at 6:14 pm #

    Just simply stay focused in your niche market.

    • Neil Patel October 24, 2022 at 3:32 pm #

      For sure!

  11. Computerist October 26, 2022 at 10:09 am #

    Can we rank a 4 months old website with zero links for keywords with the search volume of 50-100 (I am talking about Amazon affiliate niche website)…
    If yes, then please tell me how???

    • Neil Patel October 26, 2022 at 3:24 pm #

      Potentially! Another important metric to look at is SEO Difficulty.

  12. Manoj Agadi October 28, 2022 at 11:08 am #

    Outstanding Information Sir.

    • Neil Patel October 28, 2022 at 7:01 pm #

      Many many thanks

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