SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, we're a newer agency.
So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let's break down five tactics to get you quicker results.
RESOURCES & LINKS:
Google Search Console:
Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic's on page one, and ideally at the top of page one. Did you know that you can find all the terms that you're raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.
But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they're going directly to the new URL.
Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here's a cool thing, you can do this same exact thing to your website. You don't have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website.
You of course won't generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you're getting results from using tools let's say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools.
Way number three, add internal links. You publish new content all the time, right? Well if you don't, you should start doing so, but if your new content doesn't have backlinks, it won't rank well. Now links take a while to get, but that doesn't mean you still can't get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don't want to add internal links unless it makes sense.
Way number four, optimize your meta tags for higher ranking. You don't have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.
Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won't fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time.
So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you'll have article in seconds.
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Always love your content ❤
I appreciate that!
Thanks, Neil for giving one stop and short guide for new bloggers
Neil you are amazingly helpful
Glad you think so!
Neil, how do we counter words we can’t use — like home. That word becomes a huge problem when mentioned on a site and then used for google search ads or even on social media ads.
I’m not sure what you mean, my friend
@Neil Patel Under the US Fair Housing Act , you cannot really segment your ads based on race (demographic and psychographic profiles), thus if your website mentions home, Google Search Ads mistakenly shuts down your site even if you’re not exactly offering housing as long as you mention housing and its various permutations if you’re using home keyword to advertise. In one company where the use of the word “home” is prevalent, we simply don’t use Google Search ads or any social media ads. And still use home but at the expense of no advertising whatsoever, which still impacts the business. But in some cases, a company simply needs to advertise and if a website mentions home, it is shut down by Google. Realize though that home is still ok on an organic basis, when you don’t advertise that word home. This is a serious problem many in the “home” business — architects, interior designers etc — cannot really figure out.
Long tail keyword ? Adjust
Hi Neil any idea what sort of tool can i use for a service business in audio visual installations
Just think of something that would be of value to your market audience 🙂
The word “Quick” attracts me to click on that video, that means you know what you are saying!
It works 🙂
Thank you Neil this great and helpful video. I often like to use these tips for my Etsy listings. I use these tips too and I’m enjoying Uber suggest tool. I like to use it for my YouTube channel.
Glad it was helpful!
Hey Neil. I’ve a site related to movie download. My traffic graph has literally fall like a roller coaster. Please make a video on SEO tips after update. Thanks. Great Content ❤️
This is likely due to Google’s recent update https://neilpatel.com/blog/googles-spam-update/
Super Information About How To Improve SEO (Search Engine Optimization) Rankings Sir.
Happy to help 🙂
Hi Neil, thanks for a great resource! I’m a bit uncertain by your discussion about tools. I’m trawling Code Canyon to understand more, but could you give me more insight please? I’m in branding and communications.
Tools are typically the type of content that garner more traffic and backlinks, so it’s good for SEO 🙂
Can you give specific examples for design and SEO agency. Most are crap.
@Neil Patel Thanks Neil! So I could broaden that definition to include resources such as checklists (but good value ones) – not necessarily a code-driven tool?
hey Neil! how can I do SEO on my Etsy listing?
Optimize the product pages for keywords 🙂
Thank you soo much Neil! For your advice..
It might help me.
Neil, you always say get free tools but never give examples. Many SEO plugins for example drastically slow down your site.
Can you give examples of tools you can buy to promote web design and SEO agency?
CodeCanyon has free/affordable tools 🙂
sir, Can you tell some as a student as a blogger where can we get a perfect guide for our blogging content.
I offer free courses here https://neilpatel.com/training/
Got very good information from your video best point was add a free tool to your website, thankuu so much sir ☺☺☺☺
You’re very welcome. 🙂
How we can add internal link
You just add a hyperlink to one of your other posts/pages