Seven tips for selecting a performance marketing agency. I've been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they're a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you'll grow, you'll thrive and you'll succeed. If you make the wrong choice, you'll waste time, money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you.
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Tip number one, look for agencies that win awards. We actually have dozens of awards, even though we've only been around for five years. Agencies get awards for the work that they produce for their clients and it's also based on the results that that work provides. So if a agency doesn't have awards it's harder for them to prove that they were good at what they are claiming to be good at.
The reason I like looking to see what agencies have awards is because the judges for these awards are typically other markers who are really good at what they do. So it's not easy to get them.
Tip number two, does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course you would hire the one that specialize in noses because that's what you're looking for. So why would you hire a marketing agency that doesn't have experience in your industry or for the marketing types of services that you're looking for? It's like hiring an ear doctor to help you with your nose. It just doesn't make any sense.
Tip number three, ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn't have any it means that they don't probably have that many happy clients.
Tip number four, look who's working on your account. As you may know, my name is Neil Patel and I've been a marketer for over 20 years and I think I'm good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that's a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account.
Tip number five, the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they're small, that's bad. The reason most agencies are small is because they aren't amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they're not growing that usually means their clients aren't giving them tons of referrals because they're not happy with the work.
Tip number six, account managers. For some reason some agencies just don't assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you're paying that agency but a dedicated account manager is ideal. If you don't have a big budget you may not even get a semi dedicated account manager but that's what you should eventually strive for. You'll find that when someone internally at the agency is fighting for you and they're fighting for you to have more resources and get the best results and making sure that everything that they're doing is for your best benefit, you typically get better results.
Tip number seven, how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart and whatever other platform is out there, even BeReal. You have to be on all the channels that make sense for your business.
Now if you need help with your marketing or you're looking for an agency, check out my agency NP Digital. We have those dedicated account managers and we have pretty much everything that I talked about plus more. You can also check out other agencies as well.
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