This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now. So much that it's said that it's estimated to be worth over $100 billion according to EarthWeb.
Now, of course, Instagram's, you know, owned by Facebook. But still, that's a large chunk of Facebook's market cap. Eventually, TikTok came out and people started to do the same with them. They started to copy TikTok's features. Just look at YouTube Shorts. It's similar to TikTok. According to Statista, YouTube shorts has over 30 billion, with a B, monthly views. That's a lot of views. Do you see a pattern here? Everyone is copying each other.
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If something is working for your competitors and you aren't doing it, you are going to lose market share and business. Here's what I want you to do with your company when someone is out innovating you.
First, I want you to look at what they're doing. What's causing their growth? Copy it. You can figure out what's working for them by using tools like Ubersuggest. There's also a similar web out there as well. And it tells you, "Hey, here's what your competitor's doing. Here's where they're getting all their traffic. Here's what's working. Here's what's not." And you can also survey your audience and figure out what they like about your competition. You can use tools like SurveyMonkey to perform this and it'll tell you, "Hey, this is overall feedback." Some people give you random stuff. Some people will give you great feedback. But when you survey, not 10, but 30, 40, 50, 60 people, even 100, you'll start noticing patterns. And look for the patterns and that's what you should focus on first.
Second, I want you to hire better talent. Not saying that your team isn't great, but you can always have better talent. Go on LinkedIn and see who works for some of your competitors. Who are they using that's outshining you, right? Look at the competitors that are growing faster than you, have those amazing features or products that you don't have. They must have some amazing talent. You just got to go find them. So go on LinkedIn, look at their employees. Look at what business units that they're in charge of, the products or the services that you're trying to copy. Look to see their work history. If they have continually gotten promotions and they stay at companies for a while, those are good people.
Third, start experimenting. Copying your competition is one thing. But if you really want to win, you have to one up them. The one way to beat them is to start experimenting. There's no guarantee that something works the way you want. And sometimes when you think something won't work out, in many cases it does. That's why you want to run at least one experiment a month, and ideally, one a week. Over time, you'll learn how to create a better product or service, and even win over your competition. And when you're running these experiments, don't get demotivated from the failures. Just keep in mind the more you fail, eventually you'll go down a path that leads you down the right way and helps you win.
Now, I know with this strategy you probably don't like hearing that "Hey, if your competition's doing something you're not doing, you got to start learning how to copy, execute faster, or one up then by making whatever you copy better than them." But it's the reality. If you say, "Hey, I'm not interested in copying my competitor's products or features," like how Google may try or Apple or Facebook may try. You think Apple's Cloud storage was new? Dropbox was doing amazing job, but Apple came out. They got iCloud, started eating into their market cap. And when I say copy, it doesn't mean it has to be pixel for pixel copycat of what they're doing. It's idea. It's a strategy.
You need to figure out how it can tie into your business, how it can fit with your customers, and how you need to mold that product or service or strategy or feature to fit your audience. And that may not look identical to your competition. That's what I mean by copy.
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Glad you think so!
Perfect I got full value of subscribing you
Thank you for sharing your knowledge & experience! Really valuable.
‘TikTok Now’ is like BeReal. I wonder if they copied from them.
well it originated in a place that isn’t known for original ideas (at least since 1949)
@Lupi33 True lol
Please ! I cancelled my email subscription and I carry on revceiving lot of email from you ! Please the good ways ! Nothing is interesting
Shoot me an email so we can get you off the list, friend 🙂 email@example.com
Instagram just suddenly banned me for no reason, smh
Yes big news!
Darn, I’m sorry to hear that!
Glad to see this post thanks Neil
Can We Get Our Account Back?Instagram Banned It…
Try petitioning it through Facebook
Elon has also fallen into this !
On Twitter, he asks for shorts suggestions!
Good upload !!
Facebook crowd can’t handle my as*
Awesome man, I need one help from you
Currently I’m learning about SEO don’t have any experience and knowledge about digital marketing
So should I do digital marketing job???…can any company will hire me as a complete fresher without any knowledge????
You will need to have some knowledge. I’d start taking some courses and getting certifications. Then apply for internships or entry level positions.
You are a legend ❤
You’re too kind
Wonderful Information Sir.
Many many thanks
Great advice Neil
Thanks, James 🙂