Here’s What Google Classifies as Helpful Content

By now you know about Google's helpful content update. It's all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there's just stuff with keywords and doesn't make sense. Today, I wanted to break down seven ways to make your content more helpful.


Way number one, only write on what you know. Over the years, I've created websites on a lot of different topics, from medical to financial, to even poker, but here's issue, I'm not an expert in any of those topics. Hence, none of those websites did really amazing. Well, sure, some of them ranked really high on Google for the short run, but they still didn't do amazingly well. Back then, Google's algorithm was much easier, but still, people didn't really care as much for my content because it wasn't amazing. It was just average. Why, because I wasn't an expert and I truly didn't understand those topics, but most of the content that I produce on marketing, it does well. Why? As you guess, because I know that topic inside and out, I know it super well so I can write extremely well on it compared to most people.

Way number two, Google wants you to focus your content on a specific industry or niche. As Google stated in the past, they prefer that you don't create lots of content on different topics.

Way number three, make sure your content is executable. If someone reads your content and they don't have a specific takeaway and they don't know what to do next, you're failing with your content then. What I like to do is end my articles with a summary and that summary is of the learnings and I express that summary through a conclusion and I make it very clear with key takeaways. I also label my conclusion with the word conclusion as a heading, so that way, it's clear in case someone wants to just skim your article.

Way number four, continually update your content. Things change over time. You don't assume that if you write a piece of content it will keep getting traffic. As things get stale, your traffic will go down. It sucks, but it's the reality, so you want to keep your content up to date and fresh and relevant so it provides users with the best experience possible. When updating your content, it's not about how much you change, it's more about, what do you need to change to make it amazing?

Try to update your content at least once a year. I like having my team go through our content at least once a quarter, if not twice a year, on the worst absolute case if we're super busy.

Way number five, add in your secret sauce. What do you know that others don't? What have you experienced that others haven't? By adding in your secret sauce and your personal experiences, you are more likely to get social shares, back links and generate more traffic. If you're just regurgitating what everyone else is already saying, then there's nothing that will be unique. So in every piece of content, try to add in your personal experiences.

Way number six, appeal to all different types of readers. Some people like skimming, some people love reading. Some people love watching videos. Some people like listening and some people are visual learners. In other words, use things like videos, infographics, images and anything else that you think can help improve the experience. Just look at this image that breaks down how fast a chetah runs. Yes, the topic's been beat to death but the visuals make it different and easier to really comprehend how fast a chetah runs.

Way number seven, do your keyword research. I want you to head over to Ubersuggest and type in a keyword related to the topic that you're focusing on. For this example, I'm using the term digital marketing. In the left hand navigation, I want you to click on keyword ideas. This is where you can find a lot of different keywords.

I want you to click on the tab, like related, questions, preposition. This is where you'll find a lot of keywords and many of them are based on what people are interested in. Integrating some of those concepts into your topic will help ensure that your content is thorough and will help you rank higher because it will be better than your competition who didn't take the time to be thorough.

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30 Responses to Here’s What Google Classifies as Helpful Content

  1. andy andy November 12, 2022 at 3:18 pm #


  2. bouabid OUBID November 12, 2022 at 3:36 pm #

    Congratulations for your new agency in canada, can I work with your team agencx for 750$monthly as a small business owner? Thanks Patel

    • Neil Patel November 14, 2022 at 4:50 pm #

      Reach out to the agency to schedule a discovery call 🙂

    • bouabid OUBID November 14, 2022 at 5:43 pm #

      @Neil Patel ok

  3. Bonsaichannel mới nhất November 12, 2022 at 3:54 pm #

    Thank you

    • Neil Patel November 14, 2022 at 4:50 pm #

      You’re welcome

  4. SAKO VIỆT NAM November 12, 2022 at 4:53 pm #

    Thank you my bro

    • Neil Patel November 14, 2022 at 4:50 pm #

      No problem

  5. Sarah's Healthy Recipes November 12, 2022 at 5:22 pm #

    I have had to update my content within 6mn! It’s great advice as always, thank you!

    • Neil Patel November 14, 2022 at 4:51 pm #

      Glad it was helpful!

  6. Dee Queen November 12, 2022 at 6:20 pm #

    Neil I tried “Brave, Photon, Safari, Edge, Cortana Search engines are competing with Google through crypto tracking servers. Why was my comment deleted if it’s to help Google get updates from competition!

    • Neil Patel November 14, 2022 at 4:52 pm #

      I’m not sure, friend

  7. Manoj Agadi November 12, 2022 at 7:04 pm #

    Amazing Information Sir.

    • Neil Patel November 14, 2022 at 4:25 pm #

      Thanks 🙂

  8. Hicham ALAOUI November 12, 2022 at 8:05 pm #


    I listen to your videos with headphones the majority of the time.

    I increase the volume to hear what you are saying, but the sound effects in your videos are louder than your voice, which hurts my ears.

    • Neil Patel November 14, 2022 at 4:25 pm #

      Thank you for that feedback, my friend

  9. andy andy November 12, 2022 at 8:06 pm #

    Nice true

    • Neil Patel November 14, 2022 at 4:25 pm #

      Thank you!

    • andy andy November 28, 2022 at 4:36 am #

      Your welcome

    • andy andy November 28, 2022 at 4:37 am #

      See you soon

  10. BrandaLAB - Web Design & Digital Marketing November 12, 2022 at 11:34 pm #

    Once again thank you Neil for another great content! Greetings from Greece!!!

    • Neil Patel November 14, 2022 at 4:27 pm #

      My pleasure!

  11. George Neil November 13, 2022 at 12:56 am #

    please can u make me a website

    • Neil Patel November 14, 2022 at 4:26 pm #

      Hello friend! My focus is more on helping websites rank 🙂 I’d work with a web developer to help create a site for you.

  12. Shubham Shubham November 14, 2022 at 2:41 am #

    Sir ,
    I have a question , how to start a blog and earn money for beginner

    • Neil Patel November 14, 2022 at 4:24 pm #

      I offer free content and SEO courses here

      You can monetize it by running ads or doing affiliate marketing on it 🙂

  13. Moving Forward FCO November 14, 2022 at 10:02 pm #

    Always love your information. Seriously been following for years. Thanks sir.

    • Neil Patel November 16, 2022 at 4:17 pm #

      I appreciate that!

  14. Bounce Rank November 15, 2022 at 5:55 pm #

    Great video, I totally agree I’ve noticed that being an Subject matter expert is becoming more and more important to Google. Which make sense, because no one want to keep reading thin content.

    • Neil Patel November 16, 2022 at 4:10 pm #

      Very true! It builds credibility 🙂

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