How Google Uses NLP and How You Can Too With Your SEO

Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. They use NLP in their algorithm updates just like BERT and MUM. Here's a rough overview of NLP and how it's used by search engines.


You first have speech recognition, text to speech and speech to text. Then you have extracting the meaning of sentences and parts of sentences or phrases, such as adjectives like, "Too short," or propositional phrases like, "To the house." Then you have recognizing basic forms of words and acquisition of grammatical information. Then you got recognizing functions of individual words in a sentence, such as a subject, a verb, objective, or even an article. Then you have segmenting previously captured speech into individual words, sentences, and phrases. Without boring you with all the details, search engines are using NLP to figure out what your content's all about and matching it to what people or searchers want. This means their rankings aren't just going to be based off of keywords.

So when you're doing your SEO, don't think about keywords, but more so think about topics. What is everything that you need to cover on a specific webpage to be thorough about your topic, and to make sure people are like, "Whoa, this article covered everything. "I don't need to go to another source." That way, there's no uncertainty for the reader or visitor. So how do you do this?

First off, I want you to head over to Ubersuggest, and type in a keyword related to the topic you're focusing on. And you'll want to do this with all the main keywords that the topic that you're covering is about. For example, I'm using here the term digital marketing. In the left-hand navigation, I want you to click on keyword ideas. This is where you can find a lot of different keywords. I want you to click on the different tabs, related questions, and prepositions. This is where you'll find a lot more keywords, and many of them are based on NLP. Integrating some of those words and concepts into your topics will help ensure that your content is thorough, which will help you rank higher.

Now, if some of those keywords aren't related to the topic that you're covering, don't include them. Don't just add in these keywords for the sake of trying to get more traffic. Make sure you're focusing on the best user experience.

The next step I want you to take is to use an AI writer in the lab section of Ubersuggest. The AI writer uses NLP to figure out what people are looking for related to any keyword. Now, the AI writer won't write a whole article for you and I wouldn't publish it in its form. But it'll give you a start and save you around half the time it takes of writing content. So head over to the AI writer on the left-hand navigation.

From there, put in the keyword you want the article to be about. For this example, I selected the term marketing. Then select a title that works for you. Then select a meta description that works for you from the list provided. Then select a few headings.

Now, keep in mind when you're selecting the title, the meta description, the headings, keep in mind you can modify this later on. So it doesn't have to be perfect. And once you go to the final step, boom, within seconds, Ubersuggest will spit out an article for you.

Again, I wouldn't recommend publishing that article in this current state, but you can use it as a starting route. Fill in the rest, modify it, shift around how things are laid out. Add some images, videos, expand upon the text. In other words, make it so amazing, people won't need to read another article. And that's how you can use NLP to improve your SEO.

Now, if you just want my team to do all of this for you, check out our ad agency, NP Digital, where we help companies from all sizes and from all over the world grow. If you have any questions, leave a comment below. I'm here to help. If you enjoyed the video, like it, share it, tell other people about it. Thank you for your time.

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31 Responses to How Google Uses NLP and How You Can Too With Your SEO

  1. Anita Juhász November 10, 2022 at 3:11 pm #

    Hi Neil, cool video. Do you have any data how NLP evolved when it comes to different languages? Few years ago English-based software showed “really interesting” keyword results when I wanted data for my native language, Hungarian.

    • Neil Patel November 11, 2022 at 8:45 pm #

      I think it’s just gotten more accurate over time 🙂

  2. Shane's Queen Site November 10, 2022 at 3:12 pm #

    Thank you this is very interesting. I am going to try it on two of my websites. One US based and one Irish Based.

    • Neil Patel November 11, 2022 at 8:44 pm #

      Wonderful! Let me know how it goes 🙂

  3. SECRETS UNCOVERED November 10, 2022 at 3:38 pm #

    Thank you!

    • Neil Patel November 11, 2022 at 8:45 pm #

      You’re welcome!

  4. Wigberto Marciaga November 10, 2022 at 3:39 pm #

    Hi Neil, blessings for you in the name of Yeshu the Anointed.

    • Neil Patel November 11, 2022 at 8:55 pm #

      Thank you! 🙂

  5. Muna Mohamed November 10, 2022 at 4:37 pm #

    What is domain flipping how does it work

    • Neil Patel November 11, 2022 at 8:56 pm #

      Domain flipping is the practice of buying a domain name as cheaply as possible. Then, you’ll sell the domain to an interested party for more.

  6. StrawberryCouture November 10, 2022 at 8:26 pm #

    Thank you neil. I like your videos. They are very transparent. I use Uber suggest. I’m a paying customer and I recognize and use this a lot. I like the way you specified the related keywords and what not. I suppose I could use this in my blog post or in my page name post since I’m using canva.
    I also use this for Etsy for my listings. I suppose I could do an equivalent thing such as use equivalent for your product description. But anyway, thank you for specializing us now I will look at this when a new way. Once again very much thank you.

    • Neil Patel November 11, 2022 at 8:59 pm #

      You’re very welcome.

  7. Vadim Kupriianov November 12, 2022 at 6:40 pm #

    Hi. I dont understand. Please write an article. I cant translate youtube. I understand only text.

    • Neil Patel November 14, 2022 at 4:51 pm #

      Duly noted!

  8. Abhay U Thakkar November 13, 2022 at 5:39 am #

    As a *Neuro* Linguistic Pogramming trainer, no wonder I get enquires for Natural Linguistic

    • Neil Patel November 14, 2022 at 4:28 pm #

      Lol makes sense!

  9. Priyank Patel November 13, 2022 at 5:58 am #

    Hey Neil, please tell me how can I start my own PLR business. Thank you 🙂

    • Neil Patel November 14, 2022 at 4:29 pm #

      That might be a whole video in itself 🙂

  10. Juliette Wooten November 13, 2022 at 12:32 pm #


    • Neil Patel November 14, 2022 at 4:23 pm #

      You’re welcome!

  11. Vim Vitae November 13, 2022 at 4:08 pm #

    Close, but it’s “natural language processing.” I butcher it from time to time too.

    • Neil Patel November 14, 2022 at 4:24 pm #


  12. Kathy Turner November 14, 2022 at 12:12 pm #

    Really helpful and insightful video

    • Neil Patel November 14, 2022 at 4:04 pm #

      Glad it was helpful!

  13. SEO Video Show November 19, 2022 at 6:48 am #

    Awesome video as always Neil! Just shared a clip on my live stream!

    • Neil Patel November 21, 2022 at 1:37 am #

      Thank you! 🙂

  14. Anderson November 19, 2022 at 7:12 pm #

    The sound you guys used to transition text blew my speakers out. Literally blew them out. This sucks. Non the less a great video. I guess you could say it was a banger lol

    • Neil Patel November 21, 2022 at 1:36 am #

      Ohh no I’m so sorry, friend!

    • Anderson November 21, 2022 at 6:06 pm #

      @Neil Patel Its ok. You have literally given me so much free value you paid for my speakers 1000 times over. You are the man Neil!!

  15. Manoj Agadi November 21, 2022 at 10:18 am #

    Amazing Information Sir.

    • Neil Patel November 21, 2022 at 3:56 pm #

      So nice of you

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