SEO For Beginners – The Easiest Way to Build Links

SEO for beginners. The easiest way to build links. Links are the hardest factor to manipulate when it comes to SEO, and without them it's almost impossible to rank at the top of Google. But before I teach you the easiest way to build links, let me break down how they work.


With SEO, there are two main factors: your on-page SEO and then your off-page SEO. Your off-page SEO is essentially links. It's other websites linking to you. The more websites that link to yours, the more, quote, unquote, votes your site is getting, which helps you rank higher.

Now, not all links are equal. Links from sites like New York Times or BBC are considered to be more authoritative and powerful than links from a random site that's just starting out. And links from well-known sites, like the ones I mentioned, are tougher to get, hence they help you more with SEO. So how do you get those links? Well, there are three ways.

One, create infographics. People love visual images that help explain what you're trying to convey. For example, here's an infographic that breaks down how fast a cheetah runs. How cool is that? It's animated. It moves. It's kind of like a GIF. That's a great way to represent information. People love linking to stuff like that. They tend to easily generate links because people love visual content that helps explain the message. And you can find a lot of these people who can help you create these infographics that are, quote, unquote, animated and very visual on site like Dribbble. And you can find a lot of designers to help you create them at very affordable prices.

Two, release free tools. Did you know that I bought a tool called AnswerThePublic. And before that, I bought a tool called Ubersuggest. Ubersuggest has roughly 25,446 unique backlinks. AnswerThePublic has roughly 24,390 unique backlinks. That's a lot of links. When you release a free tool, over time, people just naturally link to it. You don't got to do outreach. You don't got to hit a lot of people up. Literally, a lot of people just naturally link to it. Why? Because it's free.

Now, if you release something for free that everyone else has already released for free, harder to generate links. But if you release something for free that people are usually used to pay for, really easy to generate links, you don't really have to do much other than release it on your site and just be patient. And if you can't afford to build a unique tool, use CodeCanyon sites to find a tool that's good and put it on your own website.

Three, releasing tools or infographics or content isn't good enough. You have to beg for links. Not like ask. I'm talking about literally beg. In the Ubersuggest app, I want you to go to the Backlinks Opportunity report. You can find it in the sidebar by clicking on Backlinks and then Backlinks Opportunity. In this report, put in your URL and then put in two or three competitors. Ideally, three. It will show you all the people who link to your competitors, but not to you.

Just think of it this way. If someone links a handful of your competitors, but they don't link to you, it means that they don't really favor one competitor or another because they're linking to a lot of players in your space. So you want to hit them up.

See what pages they're linking to your competitor sites first, and you want to hit them up and say, alright, here's similar pages on my website, and here's why they're different, and here's why mine are better, and here's why you should link to me.

Email each of those sites, ask them to link to your webpage, explain again why you're providing more value than the competitors, and it'll cause you to get more links. And if your webpage isn't better than your competitors, go and adjust it, make it better than theirs, and then send off the emails.

Don't send off the emails if your pages aren't as good. And if you actually don't have any similar pages to your competitors that people are linking to, go and create them. But again, make sure it's better than the competitors. And if you can't find the email address of the site owners, use tools like which will give you their email address for free.

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22 Responses to SEO For Beginners – The Easiest Way to Build Links

  1. Arshad Sarkar Hanif August 8, 2022 at 2:04 pm #

    Hi neil! Please tell me future of seo? I want to be an seo expert.

  2. andy andy August 8, 2022 at 2:32 pm #


    • Neil Patel August 8, 2022 at 3:28 pm #


    • andy andy August 8, 2022 at 3:42 pm #

      Thank you

  3. andy andy August 8, 2022 at 2:33 pm #

    Thank you Niel

    • Neil Patel August 8, 2022 at 3:28 pm #

      You’re welcome!

  4. jason killer August 8, 2022 at 2:35 pm #

    Sir how can i do perfect seo for selling saree product on Instagram suggest something please!

  5. Abhishek Singh August 8, 2022 at 3:10 pm #

    Where to find strongly buyer intent keywords

    • Neil Patel August 8, 2022 at 3:29 pm #

      Ubersuggest 🙂

  6. Mubasher munir August 8, 2022 at 3:14 pm #

    Hi Nail petal, welcome back So I have questions for you what is LSI keywords? How they can help me rank better? And how I can find them for free?

    • Neil Patel August 8, 2022 at 3:29 pm #

      Put simply, LSI keywords are terms semantically related to your subject. Each LSI keyword, groups of words, or phrase you use is relevant to the main keyword you’re targeting. But, they’re not always synonyms—LSI also searches for ideas commonly found in conjunction with your primary keywords.

    • Mubasher munir August 8, 2022 at 3:37 pm #

      Can you give me any example? How LSI keywords are relate to your primary keyword?

    • Mubasher munir August 8, 2022 at 3:47 pm #

      Ok thanks to meet with me, I like you, because I believe you’re the best leader in the digital landscape.

  7. HastWPer August 8, 2022 at 3:36 pm #

    Should I target the keywords with traffic of >100?

    • Neil Patel August 8, 2022 at 3:42 pm #

      If its high converting traffic

  8. tarun agarwal August 8, 2022 at 4:18 pm #

    How do you make it possible to take out time for replying every comments?

    Specially when YouTube is not your primary area of focus.

    I understand it’s value and it’s super effective to build trust, and will benefit you monetarily.

    But the thing is you have many more things to do at the end of the day.

    You can make a video on this topic that why you yourself reply to all the comments.

    Secondly, the google web stories is at a boom! And many are getting high amount of traffic from it, what is your take on the future of web stories and how google will set standards to remove low quality content. I think it’s a great topic. Would love a video on it too.

    Thanks Neil Sir.

    Tarun(Blogger/Affiliate marketer)

  9. DaReal PrisonArt August 8, 2022 at 4:49 pm #

    I always have this problem. What if you have no clue as to who are those “so-called” competitors you reference quite often, thank you.

  10. Lorenz O August 8, 2022 at 5:25 pm #

    Are you going to insert the Damian name “answer the public “ with your blog Neil

  11. Kiran bhai August 8, 2022 at 5:56 pm #

    Very nice information neil sir

  12. Art K August 8, 2022 at 9:55 pm #

    I’m doing Google/LinkedIn seo research, I’m seeing that the information People are putting in LinkedIn have quite a lot of mis-spelled words. Is that hurting their SEO as bad as I think it is?
    Why go to the trouble of putting information in without checking dictionary?

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