My blog gets well over a million visitors a month. Now, I'm not going to promise you you're going to get 1 million visitors or anything crazy like that, but this strategy is a strategy I use to get over a million visitors a month, and you can use it too, and I'm going to break it down step by step.
00:44 Step 1 | Optimize for the Best Quality Pages out There
01:42 Step 2 | Find Old Pages That Need to Be Refreshed
03:22 Step 3 | Combine Related Pages
04:34 Step 4 | Outreach
05:00 Step 5 | Collect Email Addresses
05:23 Step 6 | Checkout the Backlinks Opportunity Report
06:24 Step 7 | Use Internal Linking
06:47 Step 8 | Subscribers
RESOURCES & LINKS:
Google Search Console:
Step one, optimize for the best-quality pages out there. Look, if you have a blog, you'll find that most of your pages get very little to no traffic. I want you to go into Google Search Console and look at all the pages that get little to no traffic from Google over the last 30, 60, and 90 days.
The point I'm getting is to take all your old content that isn't necessary and just outdated and no one's going to care about it in the future even if you updated it, and delete those pages and 301 redirect them to the most relevant page.
So look at the pages that lost the most traffic, and look at what terms they were ranking for. Google Search Console tells you this, and go type into Google, see all the other people ranking, see what they're doing that you're not doing. Update the content, so it's just so amazing that people want to read it and that'll cause your rankings to go back up.
The next thing I want you to do is to combine related pages. Google wants you to combine pages that are on the same topic because if you have five pages on SEO that talk about the same thing, like how to get started with SEO or how it works, Google's not sure which one to rank for the term SEO. So instead, when you combine these pages into one more detailed page and you 301 redirect all the other ones that got combined into the main one, you're better off or more likely to have way more traffic and better ranking.
The next strategy I have for you is outreach. Every time you write a blog post, if using stats and data, you cite your sources, you link out to those sites. I want you to head up all the people that you linked out to and ask them to share your content on the social app. Don't ask them for a backlink. It's very rare that they're going to link back to you but it's much easier for them to just click the share button because you promoted their business and that will help you get more traffic as well.
The next step is to collect email addresses. Every time someone is on your blog, when they exit, offer them a free guide or a quiz or something of value or an e-book and they give you the email address in exchange for that. So then, whenever you publish new blog posts two to three times a week, email them out saying check out my latest blog post. This will help you get way more traffic.
The next strategy I have for you is I want you to go to the Backlinks Opportunity Report within Ubersuggest. See, what this report shows you is everyone who links to three of your competitors and not you. See, if someone just links to one of your competitor, they may be loyal to them, they may love them and no one else, because they may be their friend or they may be biased to that one company. The more links you get, the higher your rankings will be.
The next step I want you to take is when you write new blog posts, go into your old blog posts and make sure the ones that are older and related to that new blog post, you're linking to them. That way, the new blog posts have link juice from day one and that will also help you get way more SEO rankings and traffic to those posts.
Now, the last thing that I do, this is a really simple strategy, is I use a tool called Subscribers. It's a push notification tool and what it allows is when someone comes to your website, you can have them subscribe to your website through push notifications through their browser. People love this because they don't have to give you their email. It's a great way to just generate more traffic without asking people for their personal information.
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Thanks for the great tips, Neil. I appreciate the helpful content you always put out!
He always does.
You always have amazing tips! How do you recommend combining content? Do you move everything to the best performing URL and then delete & redirect the others to that one?
Drop the uneffective url or modify ut to link to a good perferming url to back it.
Combine content : re-read your blog and make links between each of them and re-read and re-link.
Yes , Neil made Seo and marketing so simple. I dont like the other guys who complicate things. Neil makes his videos so calmly, so humanly understable, so effective for the right niche clients.
No less no more.
Others promise the moon, he promises tangible results.
You will get a better clientele because you will make a better experience for the visitor (Neil cares about the user and the S.E. rules , that’s his secret.)
Your advice is so simple and so effective, maybe not a million visits but the right clicks !
Exactly! Thank you 🙂