My biggest advertising mistake and what I learned. Many people assume I've always been at the level I'm at now, and the level I'm at now isn't the best. I can still get better and improve. But I'm a New York Times bestselling author. I'm a sought-after entrepreneur and marketer. I'm a thought leader in […]
Why Your Social Media Strategy Doesn't Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into seven reasons why your social media presence isn’t driving […]
How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start […]
Seven marketing tactics that provide quick results. Look, I'll preach about the power of long-term marketing strategy and SEO. And don't worry, even though I love SEO, I'm not going to focus on it because I know SEO takes a longer time to get results. It doesn't mean you shouldn't do it, but sometimes as […]
How to future proof your SEO against Google's next update. You've put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up on you. An update can have a major impact on your SEO strategy. It can cause your content to slip in […]
You put all this time into your marketing and hosting a webinar, so why aren't you getting more leads? My agency, NP Digital, hosts webinars all the time, and it brings us over 1,000 leads every single month. According to letter.ly, the webinar market is projected to reach 800 million by 2023. The market share […]
How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social media, generally, has been declining. RESOURCES & LINKS: ____________________________________________ Ubersuggest: ____________________________________________ Social media referrals have […]
I get the same question all the time, "If I had to pick one marketing strategy to invest in, what would you pick, Neil?" And while I can't say for sure that there's just one strategy I put over everything else just because they all serve different purposes, I can say there is one low-cost, […]
The secret to getting a 30% email open rate. On average, for every dollar you spend on email marketing you can earn $36 according to Constant Contact. And if you are a top performer, for every dollar you spend, you can earn $70. But here's the thing, if no one opens up your emails, you'll […]
Want to know how I find keywords that bring me tons of traffic? It's maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential. And according to Ubersuggest […]
