How to future proof your SEO against Google's next update. You've put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up on you. An update can have a major impact on your SEO strategy. It can cause your content to slip in the rankings and even give your competition a leg up. Unless you're prepared. Future proofing your SEO strategy is absolutely essential because updates happen all the time.
RESOURCES & LINKS:
Google Search Console:
In fact, since 2016 there have been 16 Google core updates. Future proofing your SEO strategy is absolutely essential because updates happen all the time. Heck, since 2018, there have been roughly three Google core updates each and every single year. And here's even a crazier number. There's roughly 4,500 times that Google changes their algorithm each and every single year according to Search Engine Land. Now, most of these changes aren't major ones so you're not going to notice them. But still, that's a lot of time that goes into adjusting and tweaking Google's algorithm.
And some of these changes are so teeny tiny that your traffic just goes up a little bit or down a little bit and you don't really need to worry about those. But every once in a while, you're going to have a major update that drastically changes your traffic, and those are the ones that you need to future proof yourself from.
So how can you future proof your SEO so that way you can stay ahead of Google's next update? Well leave a comment below guessing what it might be. I'll give you a hint. Focus on user experience. Think about it. Every Google update has essentially the same overall goal, make the algorithm more reflective of human behavior. So think about what is best for people, not what's best for Google. That way the pages that users are actually searching for and spending time on are the ones that tend to do the best.
Google doesn't care if you have a million backlinks versus 5 million backlinks or a hundred thousand. Think about it, whenever you do a search, are you like, hmm, this result is number one and it should be because it has a million backlinks. You don't care about that as a user, you just care about the user experience. Are you getting what you're looking for? So there's a few ways you can prioritize your user experience and give users what they're looking for.
Now, when Google has an update, sometimes even if you do all this stuff, sometimes you lose and you get less traffic. That's okay. You're not optimizing for the short run, you're optimizing for the long run. Cause a lot of times what happens is Google will make changes and realize, wait, this actually wasn't the best change for the user. Let me go actually make this other change. And over time, if you do what's best for the end user, you'll find that you'll continually grow your traffic over time. That's the key with future proofing your website for SEO.
Now, if you just want my ad agency, NP Digital to just do this all for you, check us out, hit us up. We were the agency of the year and we have a great track record of doing this. If you just have any questions, leave a comment below. I'm here to help. If you enjoyed this video, like it, share it tell other people about it. Thank you for watching.
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Bro wanna talk with you
I respond to my comments! Fire away 🙂
@Neil Patel can i talk in dm
Wanted some guidance related to Digital Marketing
If possible bro
Me too!! I was just trying to figure that out earlier.. Do you take calls or is it your team??
@Shutter Up Creative Designs 700$ / hour
How do you define good content??
Good readability, well organized, relevant backlinks to trustworthy sites, good internal linking, SEO optimized
I want to grow it.
You got this!
What is the best method of link building exclude outreach or guest posting?
Those are truly the best. However another thing you can try is posting the type of content that typically garners more backlinks on average like infographics, how to’s, long form guides, some sort of tool.
It’s dumb but, when should I request for ad sense approval of my site, it’s already been rejected once, it has 12 posts.
Try again after 18 posts of 1200 words
Once you feel your site meets these requirements https://support.google.com/adsense/answer/9724?hl=en
thanks for the very helpful thoughts on UX user experience.
Glad it was helpful!
Neil you are amazing
Thank you! 🙂
I selected some low competitive keywords for my travel blog project.
But Google’s most result shows booking website. These booking websites unable to fill up that keyword search intent.
So, can I start with that keyword against these authority booking sites?
It’s going to be hard to go against those high DA sites. Try going after long tail keywords to start. Get the low hanging fruit.
Can You tell me can I get traffic to my site if I’m having 1 million views per month on quora on different niche.
Totally! Use Quora and try and get that traffic to your site.
You can focus as much as you want on user experience, still Google will not care even if your content is good.
So this video is noot good…
If searchers are happy, Google is happy
@Neil Patel Stop lying to your viewers man
If you follow the tip in the video, all pages would be a few sentences long.
You still need to do 90% of the site for google.
Your pages should definitely not be only a few sentences long. Users nor Google will get the information they’re looking for with that. Quality is always the key. Provide value to users.
@Neil Patel If I want to check if some show runs on the TV, 100% of the top sites will tell me random things. Whats this show, why you should watch it, blablabla.
@Neil Patel As well for your videos. You are randomly stretching your videos with it.
Well, user exprience is the key; thanks Neil.
You are an inspiration Neil!
There’s so much to learn from you.
Glad to help you learn 🙂
Long time follower, I switched from Moz to Ubersuggest for my employer’s websites. One thing I have noticed that bugs me on your videos is the coloring. When I do a video with a white background I tend to go pure white or white with a hint of blue. Also, I would adjust your look in the video as well. Right now you look kind of muddy in my opinion. Maybe play with the color balance and levels. Anyway, keep up the content. I look forward to the e-mail that comes from you.
Thanks for the info and feedback!