If you took all the websites that generate the most traffic, what do they have in common? Do they actually do good in any form of SEO? Or is link building even thing for them? What makes them so successful? And how can you replicate that? Today, I'm going to break down nine things you didn't Know about the world's top websites in search traffic.
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Alexa has a list of the top websites in traffic and I'm using it to draw these conclusions today. When you look at those websites, there are a few things that they have in common.
Well, the first takeaway I have for you is their branding is their biggest asset.
The vast majority of keywords is made of branded keywords. For example, Craigslist is a 22nd most ranked website in the world according to Rank Ranger. It gets more organic search traffic than Apple and Netflix, Walmart and many of the other big brands.
Action at them, capitalize on your brand and try to build a big brand over time because that'll help you get more search traffic.
Takeaway number two, they've established authority already. Because their brand is so big, big companies typically don't have to work as hard as you do.
So the third takeaway I have for you is, there's always social component to them, and user generated content machine that allows big websites to have new content being published at scale on a daily basis.
It's no surprise that big brands have big presence on social media. It's also no secret that Google is watching social signals carefully, such as followers likes, shares, comments.
Also, brands can dominate through user generated content strategy.
It's an easy way to scale fast versus you having to pay your own writers, which is super expensive, in the long run.
The fourth takeaway, websites that don't rely on user generated content, have put content production in the center of their strategy.
The New York Times get an estimate of 59 million organic visitors per month, and they rank for about 45 million organic keywords. This is because they publish around 230 pieces of content a day. Just imagine that, 230. Whereas about a news article or blog post or multimedia pieces. They're a content production machine.
The fifth takeaway is authority. It's super important.
As I somewhat mentioned above, these big brands have established authority in their space. Even if the site doesn't have a huge Content Marketing Strategy, they still hold high authority in Google's eyes, who found the company who invented serrata does virtually no marketing, when they still rank for over 5000 organic keywords of the content on that is posted on their site.
Now, the next thing you're probably wondering is, do these big brands actually build links? Well, that leads me to takeaway number six.
They don't really need to build any links. And here are some reasons on why.
The first reason is newsworthy content.
The second reason is establish brand trust.
So the next question you're probably wondering is how is user experience in those websites? Well, that leads me to takeaway number seven.
They deliver on what they promise. People aren't just buying products anymore, They're buying companies who represent and make these products. They're buying the brand, they're buying the experience, right? Nike creates experience.
Brand trust is always a top priority. Just look at Geico, for example. Their motto is 15 minutes can save you 15% or more on car insurance. That line has become a marketing basis around the entire sales strategy for years. They follow through on that promise, which is why they do so well.
And that also leads me to takeaway number eight. When you think about user experience, you also think about amazing load time.
This is a huge factor in Google's rankings now.
This is the last one. It's all about personalization and that's where the web is moving. It's a huge investment that everyone's trying to use in their website marketing.
So it's all about personalization. If they start showing me things for dogs or cats, I probably wouldn't come out that well because I don't have any animals.
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