Can Social Media Still Bring You ANY Website Traffic in 2020

The social web is huge, from Facebook to Pinterest, when you combine them all, it's over billions of eyeballs per year. But, if you've been doing business on the social web for a while you've probably watched things become harder and harder every single day. I ran a study and pulled 483 companies who all are leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. And today I'm going to show you whether or not businesses are actually getting any traffic from social. Today I'm going to break down can social media still bring you any website traffic in 2020?

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There's always a big debate as to whether or not social media is worth it for your business in terms of traffic. This study is conducted to help paint a better picture of how useful social media really is for your business.

Important disclaimer, this study focused solely on organic traffic and not paid.

Right, from a paid acquisition standpoint social media is really simple. You spend a dollar, you should make more than a dollar. That is super effective even to this day. If it wasn't, Facebook wouldn't be worth hundreds of billions of dollars. Snapchat, Pinterest, Twitter, LinkedIn, they're all worth billions of dollars because paid ads on social media are still effective. Sure, it's harder and harder each year, but it's still effective.

Now let's go over social media organic traffic over time. Let's start by looking at this chart of social media traffic over time.

In 2015 you can generate roughly three visitors per month for every 100 followers. However, now that number's just roughly two visitors per month. That's a 38.6% drop in organic traffic.

Now when you look at traffic by social channel, let's first start off by looking at which channels drive the most traffic per 100 followers. Facebook and Instagram are somewhat of the lowest in the chart. Instagram really isn't a shocker because you can't really add links to your posts.

What is a surprise though, is Pinterest was the winner by far, followed by LinkedIn and YouTube. So if you want to get the most traffic start off with Pinterest first and then LinkedIn.

I often get asked, how often should I post content? Well, this chart may help. In general, posting more should drive you more traffic. However, the study shows that after eight posts a month you'll start seeing a diminishing return.

Now, this is due to the way the algorithms are set up. The more that people engage with your content, the more of them that'll see your future content as you post it.

This is why it's important to only post high-quality content and not mediocre content.

If you can produce five amazing pieces of high-quality content a week, then do five. If you can only 10 a month, then only do 10 a month, but limit your number based on the quality of the content that you're producing.

Now let's look at social channels and which ones prefer videos. So you're probably wondering, hey, which networks prefer videos? Well, it's easy to see that Instagram produces the most amount of views by far, followed by LinkedIn and YouTube.

Even on Facebook, as you scroll in your feed, you'll see videos automatically playing without sign-on, same with Instagram. YouTube is not like that, so a view on YouTube is really a view, while a view on Instagram and Facebook isn't really necessarily a view.

Now while it's important to post video content on all channels, Instagram, LinkedIn, and YouTube should be your top focus.

Now let's look at how well live videos perform on each channel. The results are similar, with Instagram and YouTube leading the pack. The big takeaway here is live videos don't generate as many views as regular videos and the main reason is, and this is likely that non-live videos can be optimized for SEO much more than let's say live videos.

The next thing I want to look at, how much revenue is generated from social traffic. So here's a percentage of revenue that each business has generated from organic social media traffic over the past five years.

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    16 Responses to Can Social Media Still Bring You ANY Website Traffic in 2020

    1. Sri Tulasi February 17, 2020 at 3:08 pm #

      Timely video. Just searching for this and your video is very helpful to generate traffic to newly opened FB page

    2. Individual Tech February 17, 2020 at 3:15 pm #

      Nice information boss
      You know what, I got 10M + impression on Pinterest almost 100k + website visitors and only 200 visitors by single Facebook story

      • Nirbhay Sharma February 17, 2020 at 4:48 pm #

        Are you serious ..?? Any proof

    3. sachin011986 February 17, 2020 at 3:21 pm #

      Thanks you made your tool paid , I purchased ahref else I would have used it life long

    4. Mario Mormile February 17, 2020 at 3:25 pm #

      Great to start the week with you Neil! I’m getting better at batching. Thanks

    5. Viswajith R Kurup February 17, 2020 at 3:27 pm #

      Ubersuggest is now paid tool. So i shifted to ahrefs.

      • Data Animator February 17, 2020 at 3:47 pm #

        Awful

    6. Dean Hendry February 17, 2020 at 3:29 pm #

      Sad to see you have started to charge to use ubersuggest.

    7. LavaLordz Music February 17, 2020 at 3:34 pm #

      Thanks for this video. I’m in the process of building a new blog using organic search blog. Post and social media traffic. So this help give me Clarity. Take care….

    8. Rajshil Ganesh February 17, 2020 at 3:46 pm #

      If u would send you an email would you reply? Do I contact you please let me know.

    9. Ansar ullah February 17, 2020 at 4:10 pm #

      Uber suggest no longer available for free? I am Heart broken 🙁

    10. Abdul Basit Suhail February 17, 2020 at 5:23 pm #

      It’s Your Right to Menitoze From UberSuggest … Everyone Is Understanding This But The Backlash Is Because Your Still Haven’t Officially Announced That It Is Paid Now .

    11. Promothash Boruah February 17, 2020 at 5:47 pm #

      Agreed. Pinterest was a surprise to me when I got significant traffic.

    12. Henio Hen February 17, 2020 at 5:49 pm #

      Hey Neil, nice piece of content as allways !!!

      I was wondering if you can help me with one simple thing… In one of your videos you mentioned 2 web that provide us data from several different studies over the world. Can you, or someone, show me where to find them?? Cuz i’ve struggled to find them .. Thank you again ❤️

    13. SizzlingFlavors February 17, 2020 at 8:00 pm #

      The learning curve of digital social media marketing / driving traffic, is very steep. I am learning that not one size fits all. It takes many factors…

    14. Your Digital Mindset February 17, 2020 at 9:33 pm #

      Pinterest!? That Surprised Me..LinkedIn Next..Pretty Cool

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