DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel

In this video I’m going to share with you my #1 organic marketing strategy. If you use this strategy, you won’t need paid ads.

Google generates over a 100 billion dollars through paid advertising per year. Facebook generates over 40 billion a year in revenue through paid advertising. Today I’m going to share with you my number 1 organic hack – don’t use paid advertising, check out this organic marketing hack instead.


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You got a website, you got a blog, you're writing content, you're already ranking for something other than your brand name. If you don't know what you rank for, go log into Google search console. Go into Google search console, it'll show you all the terms that you're ranking for. Look for the most popular terms. Now that you've seen the terms that you're ranking for, look to see what page it's going to. Now that you know what page it's going to, we're like alright, this page is generating all these visitors from this one keyword.

Let's say you rank for the term digital marketing like I do. You wanna take that phrase, head over to Ubersuggest, put that keyword into Ubersuggest. Ubersuggest will show you all the long tail variations of that keyword. These long tail variations are other variations of it, like digital marketing jobs, digital marketing consultant. Whatever they may be, but they're longer tail phrases of the head term, digital marketing. You wanna take those terms, like digital marketing jobs, digital marketing tips, and see which ones are relevant to the article or the page that's already ranking.

Then, you wanna go to that page, and let's say for me it's digital marketing, and you wanna end up rewriting the content to be more detailed to include the long tail phrases that you haven't already included. What you'll find is, Ubersuggest shows you the most popular terms that are related to the head term, they're just longer variations. And it even lists them out in order based on popularity. If you take a minute, integrate them into your content, you'll find that within 30 to 60 days at the latest, you'll also start ranking for all those long tail phrases.

Now, the trick with this isn't to just take those words like digital marketing tips and just shoving them in your content everywhere. Because if you spam, it creates a terrible experience and people are gonna bounce back. Instead, you need to adjust your content. So, my digital marketing guide got ranks for digital marketing, is roughly or around 10,000 words. Cause I kept going in, taking all these keywords and adjusting that content, so now it'll just be around digital marketing. But also all the other long tail variations that are around those phrases like digital marketing tips, digital marketing consultant.

Now that you've adjusted your content, make sure you take some of the most popular long tail phrases, and put them in your title tag and meta description. When you do Google search, the title is a title tag, that sentence description under that is a meta description. By including those keywords, or some of them, within your title tag and meta description, you'll also find that is easier and faster to rank for them. Now, the last thing I want you to do is, when you're updating your article, feel free to link out to other sites to site your sources or that could be relevant and benefit your audience. Because when you're linking out to other people, it makes them flattered and happy. And if it's good for your audience, it also makes their life better as well.

#NeilPatel #SEO #OrganicTraffic

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    34 Responses to DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel

    1. Neil Patel January 26, 2019 at 12:58 pm #

      Which do you prefer to use paid or organic marketing strategies?

      • onein one April 21, 2019 at 12:32 pm #

        I would really prefer to use organic but these sdo take time.

      • Rose Dhessi May 17, 2019 at 5:06 am #


      • Tanmoy Misra May 17, 2019 at 1:32 pm #

        organic is best

      • Dental Care for Kids May 19, 2019 at 2:17 pm #

        paid for now want to shift to organic

      • Susanne Dershaw June 24, 2019 at 2:16 pm #

        Yes, Google Ad words

    2. arpit rana January 26, 2019 at 2:03 pm #

      I use only Organic .
      Plz bring video on making conversion through affiliate clicks . Please !!

      • Neil Patel January 26, 2019 at 8:18 pm #

        Thanks for the suggestion 😉

    3. 4AJ3 January 26, 2019 at 2:04 pm #

      Yes (IG)

    4. Alessio Giorgianni January 26, 2019 at 2:10 pm #

      To be honest no one can overtake Walmart or Amazon only with organic ads strategy (it’s sci-fi fiction).
      But for local business it’s my #1 strategy.

      • Neil Patel January 26, 2019 at 8:18 pm #

        How is it working out for you?

    5. DigiManako January 26, 2019 at 2:21 pm #

      I prefer organic marketing strategies. Thanks love from India

      • Neil Patel January 26, 2019 at 8:21 pm #

        Organic is the way to go for long-term success

    6. Stephen Dev Make money online / passive income January 26, 2019 at 2:23 pm #

      So good ! I use only free traffic for my youtube channel !

      • Neil Patel January 26, 2019 at 8:21 pm #


    7. Andrew Scott January 26, 2019 at 6:07 pm #

      Great video Neil! I’m sure everyone agrees!!

      • Neil Patel January 26, 2019 at 8:30 pm #

        Thank you, Andrew!!

      • Adam February 18, 2019 at 8:14 pm #

        No… is it “No” I don’t agree or “No” I don’t use paid ads. Awesome comment Andrew!!

      • Andrew Scott February 18, 2019 at 8:17 pm #

        Adam I do not use paid advertising, as of yet. Thank you.

      • Adam February 19, 2019 at 6:44 am #

        Lol you didn’t get my reply but that’s OK.

    8. Béla Málnási January 26, 2019 at 6:34 pm #

      Yes , facebook and instagram marketing to be precise, but facebook marketing is very complex and expensive

      • Neil Patel January 26, 2019 at 8:31 pm #

        Very expensive

    9. Jan van der Walt January 26, 2019 at 7:20 pm #

      Yes, Adwords

    10. kamiyab Mulla January 29, 2019 at 4:10 pm #

      Hi Neil I agree with you organic traffic is best but what about drop shipping business

      • Neil Patel January 30, 2019 at 9:29 am #

        Still important to build an organic base

      • kamiyab Mulla January 30, 2019 at 9:37 am #

        Thanks for your reply,plz make a video about organic traffic for e-commerce site, Facebook ads are killing my pocket,n no sales

    11. L e n d a February 21, 2019 at 9:14 am #

      Yes – Facebook/Instagram

    12. Ahmed Abel March 14, 2019 at 7:28 am #

      yes, taboola & facebook

    13. Cleber Ribeiro May 30, 2019 at 12:04 am #

      I prefer organic, but paid is faster.

      • Re-Cell Electronics June 11, 2019 at 6:30 pm #

        I agree paid is faster. But however understand what Neil is saying. He knows what he is doing. I prefer split organic and paid. It’s just for paid part. I keep my budget smaller and take baby steps. Cleber I hope your enjoying success.

    14. M M June 16, 2019 at 4:33 pm #

      Yes (FB ads)

    15. bizwiz57 July 24, 2019 at 1:35 am #

      Yes, I use Facebook ads

    16. Pen Ra July 24, 2019 at 1:48 pm #

      Yes, I use facebook

    17. Talha Younas July 26, 2019 at 12:47 pm #

      Yes Facebook/Google

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