Go Omni Channel With Your Content Marketing – Module 4 – Lesson 3 – Content Marketing Unlocked

Today we're going to be going over Omni Channel Strategies.


Action Items:

Playlist – Content Marketing Unlocked:

Content marketing has transitioned from a single channel into omni-channel. That's it, but it's no longer that way. Do you blog on Medium? Do you blog on WordPress? Do you blog on your own site? Do you blog on Facebook? There's a lot of places where you can publish content. Is your content just text-based? Or is it video based? And you put on YouTube or Facebook? What if it's audio based and it's in Google player or iTunes? So all these things are very important to know.

So here's the interesting stat for you. 24% of your customers will first find you from your blog. I haven't done this study in years and updated it, blog first. And it's because Google wants to rank more blogs. Alexa pulls, you know, answers from blogs.

So you want to have your own content. And blogs generate 62% of organic traffic. It's not going to be to your products page, Google wants to rank content. If you have products pages, probably going to have to start spending some money on ads.

Traffic Gains. So when you look at the biggest traffic gains from blogging, it's from translations and updating content. Think of this stat. Billion plus bogs, a lot of content out there, Google has it's prime pickings, so what do they do? They want to rank the stuff that is quality, is updated, is fresh.

They are also looking for content in other languages ​​outside of just English. So make sure you translate and transcribe your content. It's what's going to lead to the biggest traffic gains.

Now, the types of content that you should be focusing on, most people focus on texts, but video is the new booming type of content. Podcasting is rising fast too. So make sure you mix those in your arsenal as well. Don't just focus on text.

You want to optimize for SEO and keywords and promotional activities, cause writing the content till you're half the bottle, you got to promote Trello. It's a great way where you can just list everything out. And there's a lot of other tools for it as well. So that way you can just keep everything in a really clear, easy to understand manner. And that helps you streamline the operation.

If you're trying to figure out how to scale things up, there's a lot of people that you can end up following, other than just me, there's Nerd Wallet, TechCrunch, Credit Karma, Healthline, Penny Hoarder, I love that site. HubSpot does really well, skincare by Elena for eCommerce.

You want to analyze and measure the results. You want to set up your analytics correctly in Google analytics. So that way you can figure out all right, you know what keywords are in striking distance? What piece of content drive the highest rankings? You don't want to just create content for the sake of it.

There has to be some sort of conversion touch point and that's why these metrics are super important. It's going to vary business by business, but you got to figure out what works for you. And what you'll probably find out with your analytics when you do the tracking, that any posts that you have that are data oriented, tend to probably bring in more revenue.

You need to be a great marketer. It's not just about writing content. And there's some things that make up great markers and I want to go over them. First is to be ambitious. The most successful content marketers have a desire to win and they refuse to just settle for just writing content.

I also want you to have creativity and imagination. Copying everyone isn't going to make you succeed. You don't win by copying. You win by doing something better than your competition. Sure, copying isn't the worst thing in the world, but that's not what creates massive big companies. It's innovation and creativity. Don't forget the hard work as well.

I also want you to embrace your teammates. Look, there's no I in team. Without your team, you won't be able to build a big business.

Review the program at least multiple times over the next 12 months.
Use the modules as your roadmap review when you get stuck and work with the lessons, there's over 35 worksheets.

Congratulations. You did an amazing job. If you have any questions, just leave a comment below and I'll try to answer it.

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    21 Responses to Go Omni Channel With Your Content Marketing – Module 4 – Lesson 3 – Content Marketing Unlocked

    1. CARtoon ciTY August 22, 2020 at 2:09 pm #

      Sir I have doubts as follows …..
      1. Do we need to have graduates in marketing field so that we can get a good job by doing digital marketing course after 12th?
      2. How many years will it take to do digital marketing course after 12th?
      3. What is the fee and what is the salary if you get the job?
      4. What should be the skill.
      What else do you think …..
      Sir please reply .. I am waiting………….
      If people do digital marketing course after 12th then will they get good job with good salary in marketing field?……. And which jobs?….

      • Raghavendra kushavaha August 22, 2020 at 6:34 pm #

        Degree doesn’t matter, skill matters

    2. Abdul-wasi O. Skills of The Millionaires August 22, 2020 at 2:13 pm #

      Thanks for the training.. I learnt a lot from this training

    3. Archana Polai August 22, 2020 at 2:23 pm #

      Wow, Neil sir your tips are amazing just like you. Sir, according to you whether we should read a physical book or a ebook.

      Neil sir, please let me know your valuable thoughts about this.

      • Zuhair Arif August 22, 2020 at 3:20 pm #

        Yes Sir, This question had been crossing over my mind too since last two – three days

    4. Insanely Speak August 22, 2020 at 2:31 pm #

      I was trying to get a job as digital marketer

    5. Vinod Trivedi August 22, 2020 at 2:32 pm #

      There are so, many digital gurus on YouTube but their advices are garbage.
      But Neil you show us the right way to do, everything regarding content marketing, blogging, and digital marketing.
      Thanks for everything.

    6. Vinod Trivedi August 22, 2020 at 2:34 pm #

      I bet you text blogging is never going to die because YouTube videos are like a headache which is increasing by scrolling the site.

    7. Vinod Trivedi August 22, 2020 at 2:36 pm #

      I want to start a blog to make customers to start a startup. Elon musk gave an advice to new entrepreneurs that start first competition in software or internet related business because intial investments is low and roi could be high like Elon musk sold PayPal in millions and started SpaceX.
      Could it be possible again?

    8. Beled . in August 22, 2020 at 2:40 pm #

      Sir I want more info on how to set up Hreflang Tag

    9. Zuhair Arif August 22, 2020 at 3:19 pm #

      Can you pls suggest me the best platform for content writing ….like WordPress or blogspot……..pls suggest the best one …….

    10. James Jordan August 22, 2020 at 3:43 pm #

      This was a bitter sweet lesson when I heard it was last lesson

    11. Inés Galerón August 22, 2020 at 3:53 pm #

      Thanks, your vides are amazng

    12. Manoj Agadi August 22, 2020 at 4:07 pm #

      All through the course, you have given Outstanding Information on Content Marketing Sir.

    13. حريف موبايلات August 22, 2020 at 4:09 pm #

      How we rank with out links

    14. Lifestyle Medicine Rx with Dr Diane Thompson August 22, 2020 at 4:53 pm #

      Great information. Thank you

    15. Raghav Singhal August 22, 2020 at 5:01 pm #

      Hey, Neil thanks for providing so much of value for FREE in all the courses you created.

      In the end, I just want to know this since one of my relatives is offering me high paying coding job and I am into digital marketing (enjoying it currently)

      Will digital marketing be overtaken by automation or coding languages
      Will digital marketers will be overtaken by coders?

    16. Rosa Maria Sousa Brito August 22, 2020 at 5:48 pm #

      Amo seus ensinamentos só fico triste quando não tem legenda em português.

    17. OORJA Unlimited August 22, 2020 at 6:55 pm #

      Itz learning experience for me

    18. Pádraig McDevitt August 22, 2020 at 8:44 pm #

      @neilpatel – will Google pick up a backlink (to my site) on a citation listing where my company profile page has been tagged with noindex?

    19. KAZBiz - Kazaru Paul August 22, 2020 at 10:11 pm #

      thanks Neil, always practical.

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