How Content Marketing Will Change in 2021

Have you noticed that it's harder to rank your content in Google? Or have you noticed that when you share your content on Facebook, it's getting less shares, less reach and you're like, Hey, I'm writing all this content, but no one's really reading it. And today I'm going to break down how content marketing will change in 2021 and what you need to do to succeed through this channel.

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Ubersuggest:
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Well, let's go over some trends that'll help you.

Trend number one, you can't rely on SEO or social media anymore. SEO is not dead, but it takes longer to get rankings and is harder, still super effective you just have to be patient play the long game. Social media, they're continually cramping down on how much reach you get unless you spend money on ads. So you got to find a new way to promote your content.

One strategy that you should be leveraging that's super effective is push notifications. You'll see browser notifications like this also known as push notifications where people can subscribe. You can use it through tools like subscribers and here's some of my stats.

Use messenger bots, email marketing, remarketing and even repurpose your content and leverage that same piece into audio form, video form, or vice versa.

Trend number two, you have to start translating your content. You no longer can just focus on English. So we started translating and transcribing our content and you can use Ubersuggest to help you out with this. And it'll even tell you what keywords are popular in each of the countries.

Trend number three, you'll spend more time updating your content and then creating new content. So if you update your content, you'll generate more traffic than if you just focus on writing more content.

Trend number four, companies will hire people who just optimize for CTR. So you need to get more clicks and you do that by optimizing your title tag and meta description venture you're going to see companies hiring just for that.

Trend number five, you'll have to learn SEO in a new form. What I mean by this is content these days isn't just about texts it's also about video.

Use tools like Ubersuggest to include keywords in your titles, your meta descriptions, add the tags and the keywords. Mention those keywords within the video.

You want to use the Hot Script by Sunny to hook people in. If you're not sure what the Hot Script is just Google Hot Script Sunny YouTube. You'll see a video that breaks on how to leverage it. These are all examples of YouTube SEO that can help you rank higher.

Trend number six, You'll have to spend more time on CRO. CRO's conversion optimization. And you're going to see a lot more companies hiring CRO people to adjust their content to optimize for conversions.

And my last trend for you is free tools is cheaper than content marketing and is more effective. So I have this tool called Ubersuggest, check it out. It'll give you ideas on any key word, track your rankings. You can do so much for free. They'll even tell you who's getting traffic and your competition and the keywords they rank for. And over time if you want to keep using Ubersuggest more and more. You can log in for free. And as they log in, sometimes they collect details.

Sometimes they don't depending on the country you're in. And I pass some of these leads to my sales teams and it generates me tons of leads. And if you had to guess many how many do you think? I'll give you a hint, here's some high traffic sites just to Ubersuggest.

So if you had a look at this how many leads do you think? Over 200,000 leads a month? That's the power of tools. I think it's way more effective than content marketing. It's cheaper in the long run. Not as many people are doing it and it's people find it much more valuable than content marketing as well.

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    29 Responses to How Content Marketing Will Change in 2021

    1. Linna Gao - Side Hustler to Millionaire Challenge January 16, 2021 at 3:01 pm #

      Digital changes at the speed of light !

      • DmNavneet January 16, 2021 at 4:24 pm #

        True

    2. Sree Vidhya K January 16, 2021 at 3:01 pm #

      Hi neil ty for improving our knowledge!!

    3. Kishwor Adhikari January 16, 2021 at 3:02 pm #

      Watching it with very excitement!

    4. mohsin siddiqui January 16, 2021 at 3:03 pm #

      I came here due to your push notification

    5. Olley Thorpe - Automated Income January 16, 2021 at 3:05 pm #

      Yes Neil! big inspo! my channel just monitised, really trying to get more into converting my videos into blog posts too! great video!

    6. Insul Gamer January 16, 2021 at 3:05 pm #

      Is their any Digital Marketing Course ?

    7. Roopam Singh January 16, 2021 at 3:05 pm #

      Hey Neil
      The other day I saw a video where this person was telling to submit the website on maximum search engines (entire web submission, free web submission pingomatic)
      Is it really necessary?

    8. Samyak Tripathi January 16, 2021 at 3:08 pm #

      what do you think is the future for advertising and copywriting for businesses?

    9. The Marketing Guy January 16, 2021 at 3:10 pm #

      Although from a customer point of view, I’m already flooded with push notifications. Don’t want any more.

    10. Mohsin Sheikh January 16, 2021 at 3:13 pm #

      Thank You very much for providing such kind trends also for ubbersuggest by providing it free for us…

      • Neil Patel January 16, 2021 at 9:55 pm #

        You are very welcome 🙂

    11. Anwesha Srivastava January 16, 2021 at 3:19 pm #

      For every creator, the word CONTENT matters so much….. Agree?

      • Neil Patel January 16, 2021 at 9:55 pm #

        Totally!

    12. Ali Ifamy January 16, 2021 at 3:25 pm #

      Hi Neil,
      I have enough leads from Facebook how can I use them to make more sales.

      • Neil Patel January 16, 2021 at 9:56 pm #

        Are they email leads? Send them emails to try and get them to convert.

    13. Vedashree Relkar January 16, 2021 at 3:28 pm #

      Is having audio narration for YouTube video very important? Will my videos rank lower if I keep only music in the background and infographics on the screen?
      @NeilPatel

      • yun chng January 16, 2021 at 5:06 pm #

        I’m wondering this too!

      • Neil Patel January 16, 2021 at 9:56 pm #

        I would test with both and see what’s better.I think words are going to be better since YouTube takes captions into account.

    14. Soft Selling January 16, 2021 at 3:29 pm #

      Great tips! “Hot script Sunny”.. will have to Google that 🙂

      • Neil Patel January 16, 2021 at 9:57 pm #

        No doubt 🙂

    15. Shivateja January 16, 2021 at 3:35 pm #

      Hello. Neil, please do a video on how to remove a blog post permanently from from google serch page.

      • Neil Patel January 16, 2021 at 9:58 pm #

        You just delete the page and it will eventually be removed from the ranks

    16. Jade Choi - Million Dollar Challenge January 16, 2021 at 3:45 pm #

      You’re not reading this comment by mistake. 2021 is your year to shine. I promise myself to build 2 more income streams this year. What’s your goals for 2021?

      • Neil Patel January 16, 2021 at 10:01 pm #

        Sounds like a great goal for this year, Jade 🙂

    17. Diane Cohn - Housing Market January 16, 2021 at 4:04 pm #

      Great summary of trends I’d vaguely noticed but this clarifies it. Glad to know it’s not just me experiencing diminishing returns, but good to have this game plan going forward.

      • Neil Patel January 16, 2021 at 10:01 pm #

        Glad it was helpful!

    18. gaurav kalal January 16, 2021 at 4:57 pm #

      Sir I am a trying to get traffic from 6 months but I don’t get any result please sir suggest idea for this

      • Neil Patel January 16, 2021 at 10:06 pm #

        It’s hard for me to say without knowing what methods you’re currently using. SEO is the best way to get longterm traffic, running Facebook/Google ads is the best way to gain immediate traffic.

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