How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

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Moz did a study. They interviewed SEO experts.

And you know what they said was the number one factor that impacts your Google rankings?

Links.

But unique links are tough to build. So how are you going to create them?

Today I'm going to share with you how I built over 23,000 unique links to neilpatel.com. And what's impressive about this is neilpatel.com is purely marketing-related.

If I can convince other marketers to link to me, you can build links using the same exact tactics.

So let's break down how I built over 23,000 unique backlinks.

Go to BuzzSumo. Type in a keyword related to your industry. It'll show you all the popular articles based on social shares.

Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.

You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.

When you create this infographic, you need to cite the source that you got all your information from this specific website, but it'll go viral.

Why? Because most people would rather look at an image than read thousands and thousands of words of text.

Use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com to hire a designer.

If you're going to pay a designer, it doesn't cost more than 500 bucks.

Now that you created an infographic, what you need to know is this: an infographic has to be super visual.

If it's data-rich, that's great. But if it has a ton of colors and is hard to look at, that's not good.

If your steps don't flow in a smooth pattern, that's not good.

Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.

If they put it on their website, what does it do? It links back to yours.

If you don't know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that'll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.

Now that you got that infographic up on your website and people can embed it so that'll create backlinks, you need to get traffic to your site.

If you don't get traffic, no one's going to embed it.

I want you to go back to BuzzSumo and find that article that had all those shares.

Click on View Shares, and that'll break down every single person that shared that article on Twitter.

You want to email 'em, "Hey John; I noticed you shared this article on Twitter "called 101 Ways to Boost Your Traffic by author Neil Patel. "I have a similar infographic "that breaks down those points in a visual fashion. "Cheers, David."

Now that you're sending out these emails, you're going to get a lot of responses, people being like, "Yes, I want to see it."

Not only will they share it, but a lot of them will embed it.

Now, the next thing you want to do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to them and email them.

It's that simple.

And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.

Go to BuzzSumo again, you type in keywords, and you're looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.

You click on the View Shares. You hit up each of those people using an email.

You get them to share your articles. And then, boom, you'll get more traffic, more backlinks, and it'll keep rolling in and create this snowball effect.

You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you'll see all the people who link to them and which articles get the most links.

Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you'll get a ton of links.

Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.

Hello Bar makes it simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up.

Now, when you're collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.

They'll come back to your website, they're more likely to share it, more likely to read it, and more likely to link back to you.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

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    33 Responses to How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

    1. axel laurenzatto January 23, 2018 at 4:01 pm #

      we are not innocent, but buying links is always done and very often…

      • Neil Patel January 23, 2018 at 7:55 pm #

        That’s true, but I don’t believe it’s a good strategy.

      • axel laurenzatto January 23, 2018 at 10:53 pm #

        As for me, I think there is still room for improvement in the American SEO… By way of comparison, there are fantastic tools on SEO in France.
        I could give you humbly some info about his french tools, and you could make an amazing video about his tools.
        For my part I’m training with Laurent Bourrelly who is the SEOROCKSTAR in Europe, the one who popularized the concept of “Semantic Cocon”, and besides it’s still an interview opportunity for your channel.
        Concerning linking strategy paying, totally agree with you, but when you want to go faster, well it works.
        thank you very much for your answer and see you soon…
        Axel

      • George W April 15, 2018 at 9:38 pm #

        you are basically doing an outreach style email in a youtube comment section with a guy who just made a video about outreach…

      • Dog Agility and Dog Training Psychology April 26, 2018 at 7:05 pm #

        Be careful buying links because that could get you in trouble. — SocialShazam

    2. Nikhil singh January 23, 2018 at 4:23 pm #

      Hi Neil, Where do we put embed code of that info graphs, below the picture or somewhere else so that peoples who could grab the code easily.
      Thank You
      Nikhil

      • Neil Patel January 23, 2018 at 7:59 pm #

        Putting it above or below the infographic should work fine.

      • Roshan Ingle January 24, 2018 at 7:15 am #

        But where exactly should this all be! You meant to create a new post with only infograph & code on it?

    3. DoctorSashinaTV January 23, 2018 at 11:03 pm #

      Another amazingly helpful video! Thank you Neil!

      • Neil Patel January 24, 2018 at 9:13 pm #

        Thanks! And you’re very welcome!

    4. xavier wesley January 24, 2018 at 12:44 am #

      Another incredible technique, explained very well. Thank you

      • Neil Patel January 24, 2018 at 9:14 pm #

        Thanks, Xavier, appreciate the kind words!

    5. Moritz Steck January 24, 2018 at 3:46 am #

      To which page do you usually link to with your backlinks?
      Homepage or to articles?
      Thanks.

      • Neil Patel January 24, 2018 at 9:15 pm #

        It really depends on context. You want the referring page and anchor text to be relevant to the destination page.

    6. prathmesh gawai January 24, 2018 at 4:16 am #

      Great video as always Neil!!!

      • Neil Patel January 24, 2018 at 9:16 pm #

        Thank you!

    7. The Cooper Scoop January 24, 2018 at 7:10 am #

      Wow that is awesome I this is going to change everything for me. Thanks Neil!!

      • Neil Patel January 24, 2018 at 9:19 pm #

        I’m so glad to hear it! Love your channel name, by the way!

    8. Shaon Ahmed January 28, 2018 at 6:56 am #

      Which file will upload Infographics to my blog
      .jpg .png .PPTX ?

    9. Blog Boss January 29, 2018 at 2:14 pm #

      thank you for giving me all tips… I appreciate you

    10. Tech Nik January 31, 2018 at 3:47 pm #

      Please make videos on entrepreneur NEIL BHAI!

      • Neil Patel January 31, 2018 at 6:18 pm #

        🙂

    11. Junaid Ahmad March 8, 2018 at 12:56 pm #

      hi Neil thanks for making this video it is amazing. please make a video on how to write a blog post and which techniques we should use if our creativity is not enough

    12. Nirmal Biswas March 10, 2018 at 8:02 pm #

      Amazing Tips Sir
      I have stated a blog on 10th December 2017 and yesterday I have completed 2 million page view… Credit goes to your amazing Tips. Thank you sir…

      • Neil Patel March 12, 2018 at 3:20 pm #

        That’s great to hear Nirmal! Thanks for sharing your amazing results, and congrats on your hard work!

    13. Ajay Chander R March 20, 2018 at 11:36 am #

      Thank you for sharing the wonderful information. will follow out

      • Neil Patel March 25, 2018 at 5:48 pm #

        You’re very welcome!

    14. Ivana Saninocencio March 21, 2018 at 1:41 am #

      You’re awsome, thanks for the tips!!

      • Neil Patel March 25, 2018 at 5:45 pm #

        You’re more than welcome!

    15. JivoChat Brasil January 25, 2019 at 3:18 pm #

      Great valuable info Neil! Thanks for sharing. 😀

      • Neil Patel January 26, 2019 at 11:49 am #

        You are very welcome!

    16. Drive express sanvitolocapobusexpress March 29, 2019 at 8:55 pm #

      sei un Grande

    17. Sahil Manocha July 12, 2019 at 10:17 am #

      Hey Neil ! As you told to embed code under the infographics, can you please brief it out about how and where we need embed that code after generating it through the plugin though??

      Thank you for such an amazing tutorial.
      Looking forward to your valuable reply.

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