How to Create a Marketing Strategy For a New eCommerce Website

How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They're so beautiful, your website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you're lucky and you get an order, chances are it's your mom or one of your best friends. Today, I'm going to break down how to create a marketing strategy for a new eCommerce website.

RESOURCES & LINKS:
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Dollar Shave Club –
Amazon –
Shopify –
Hello Bar –
ClickFunnels –
Skin Care by Alana –
Google AdWords –
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So step one, I want you to focus on a niche or a segment.

You don't want to create an eCommerce store that sells everything like Amazon. You're going to get crushed. Be an expert. It's too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won't be an expert on anything so you don't really have an advantage over them, plus they're going to offer faster shipping than you.

So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product's a bit more expensive than the competitors, you can still do well and win.

Step two, create a killer, unique selling proposition.

Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn't Dr. Scholl's, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.

Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they're all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.

So when you have a killer, unique selling proposition, you're more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.

Step three, create a fantastic user experience.

I love Shopify. If you're going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it's an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.

Step four, pick one traffic source.

Look, you want to do SEO, great, it's a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.

For example, if you're in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.

Step number five, maximize your value per visitor.

Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO's more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here's why you need to buy from us, or here's $15 off, or here's why we're special and you can tell your story or your unique selling proposition.

It'll all help, that's why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don't buy, you can use push notifications to get them back and then get them to convert.

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    23 Responses to How to Create a Marketing Strategy For a New eCommerce Website

    1. ISAAC TECH SOLUTIONS December 19, 2019 at 3:05 pm #

      Great content and knowledgeable person you are.

    2. Sheryar Khan December 19, 2019 at 3:12 pm #

      This video is great for beginners, I also want to add that don’t have social share buttons in Shopify stores.

    3. Subhash Singh December 19, 2019 at 3:13 pm #

      i am from a small village of india mp
      i want to start my own business because i unable to run my study because of money problem
      i want to change my Zenration

      please hire me
      regards you

      • SEO Tools TV December 19, 2019 at 3:29 pm #

        Oh, man, it’s not the best approach. There are a lot of possibilities without money. Work hard and smart then you’ll get results.

      • Sunil Nair December 19, 2019 at 4:37 pm #

        @SEO Tools TV hey I know you.
        I follow you on Twitter

      • Sunil Nair December 19, 2019 at 4:40 pm #

        Hey Subhash I realise that you have money issues.

        I too have a ton of issues but remember you have got to earn your way to your dreams. Shortcuts aren’t the best way to earn.

      • SEO Tools TV December 19, 2019 at 4:41 pm #

        @Sunil Nair Thanks, bro, I appreciate it )

    4. Sourabh Khandelia December 19, 2019 at 3:18 pm #

      Neil please tell me how to design a small and new website. From where can I get it done?

      • SEO Tools TV December 19, 2019 at 3:32 pm #

        Learn competitors in order to create something unique. For example, check out the Neil website and compare mine. I didn’t copy the Neil’ websites and other websites as well. I adapt great ideas from authoritative websites for my website.

      • Sunil Nair December 19, 2019 at 4:42 pm #

        Hey sourabh you can start with creating a WordPress or wix account. These websites will provide you the necessary tools to creating websites without coding knowledge
        Cheers

    5. LIFE TAL December 19, 2019 at 3:19 pm #

      Wow amazing

    6. CodeRevolution TV December 19, 2019 at 3:24 pm #

      A great marketing is the core of success in business. Great tips, Neil! 🙂

    7. Harshit December 19, 2019 at 3:44 pm #

      Hey Neil, What’s your view on Dropshipping? Do you think of it as a scammy model? Is it okay to sell products at 2x or 3x their normal price?

    8. Sunil Nair December 19, 2019 at 4:40 pm #

      Thank you for the useful content Neil

    9. Avaneesh Asuri December 19, 2019 at 4:47 pm #

      Thanks neil .. great video keep posting the videos about e commerce

    10. bloodax3 December 19, 2019 at 4:55 pm #

      This guy will start flying soon in his videos !

    11. Nicola - Business Tips For Success December 19, 2019 at 5:20 pm #

      Taking inspiration from giant companies, it’s always a good idea!

    12. eusdeenius December 19, 2019 at 5:50 pm #

      “Shopify does everything” except the ability to change the url. “categories/categoryxx/blue-dress” and goes on. Try SEO on a shopify site if you hate your life.
      I would definitely be an affiliate for shopify though 🙂

    13. maximus fl December 19, 2019 at 6:02 pm #

      How can we find out what your hourly rate is for consulting

    14. said ahmed December 19, 2019 at 6:07 pm #

      Amazing Neil. Thank you very much 🙂

    15. Freelancepreneur December 19, 2019 at 6:20 pm #

      Will definitely employ these tactics and share my journey on my channel if anyone wants to follow along 🙂

    16. INDIAN TV December 19, 2019 at 6:31 pm #

      please make a video to solve problems of multiple page redirects problem shown by Google page insight

    17. Juxe Beats December 19, 2019 at 8:04 pm #

      Just found you today and i am subbed

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