How to Dominate Facebook Marketing Despite Its Algorithm Hating You || Look, Facebook reach has been continually dying. Engagement has been continually dying. Clicks to your site every time you post on Facebook, has been continually decreasing and dying over time. But does that mean you should give up? Of course not. Today I'm going to share with you how you can dominate Facebook despite its algorithm hating you.
RESOURCES & LINKS:
MobileMonkey – www.mobilemonkey.com
Facebook – facebook.com
MyStats – www.mystats.net
Now, before we jump into how you can fix this, most people would be like, "Well, if I want to fix this "and get more traction out of Facebook, "I should just leverage Facebook ads, right?" Well, yeah, you can leverage ads, but that means you're going to have to pay continually for every single click driven to your site.
But here's the thing that most people aren't talking about.
You want to start focusing your attention, at least your organic attention, from posting on your page, to creating a Facebook group.
Now, back in 2018, during the second quarter, Facebook had an earning call. And during that earning call, they reported that 200 million members are part of meaningful groups. And the key there is meaningful groups, groups that are actually active, that are growing, that have engagement.
Now, that number has continually been growing. It's been more than doubling from the previous year. And then it keeps just going and going from that.
And where do you think those private experiences happen?
So, look, you now know that you need to be leveraging groups. So, what should you be doing if you want to keep getting more traffic through groups?
Now, this group doesn't have to be your own group, you could also leverage other people's group as well. I, of course, would recommend that you create your own group, but at the same time, you should also engage with other groups as well.
The next tip I have for you is, don't just post new articles or videos in the group.
On the flip side, if you keep posting content and it just links back to your site, only a small portion of the people are actually going to see it, and the less and less people engage in the future, the less times when they log into Facebook, they're going to continually see that in their newsfeed.
That's why it's important, every once in a while, to keep rotating up what you're posting, and making sure they're getting high engagement.
More users see your content, more users will then see your content when you post a link back to your site.
The other thing that you want to do, is start engaging through tools.
So, most people on Facebook when they want traffic, they just want to say, "Hey, let me post, "let me get people to click back to my site." Even videos, you may even leverage other tips when it comes to increasing engagement, but you're not using tools like MobileMonkey or ManyChat.
MobileMonkey or ManyChat, whatever one you want, they both have free plans if I'm not mistaken, at least ManyChat does, when you end up posting your content and you want to get all these people on your groups, your fan pages to engage with you, you can leverage Facebook Messenger and build your own subscriber base, kind of like an email list, but for Facebook Messenger, and then through there you can continually message and message people.
Now, to give you an idea, according to TechCrunch, 1.3 billion, that's billion with a b, use Facebook Messenger. That's right, 1.3 billion people use Facebook Messenger and each and every single month. so anytime you post a new article, Facebook Messenger's the easiest way, you just send out a blast.
You can do that through, again, MobileMonkey or ManyChat, and then all those people will get notified on the links, come back to your site. We're seeing the open rates change drastically.
And if that doesn't convince you that you need to be using Facebook Messenger, the second most downloaded app of all time, is Facebook Messenger, according to App Annie. Can you guess what the number one app of all time is? It's Facebook.
Last, but not least, be consistent. When you're being consistent, it's not just about posting in quantity, it's about posting quality, stuff people love, stuff people want to engage with, stuff people want to help you with.
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