How To Get The Most Out Of Google Analytics – Module 06 – Lesson 1 – SEO Unlocked

This is another day of SEO Unlocked. And this week, we're going to be going over mastering Google tools. But before we get started, I want to start off with a quote, it's from Oscar Wilde, "Experiences is simply the name we give our mistakes." And by going over Google's tools that they provide you, you'll be able to find errors and mistakes within your website.

Download the assets mentioned in this video:

SEO Unlocked Course Playlist:


Google Analytics:
Google Search Console:

So that way, you can get results faster. But, I want to go over a few household things before we dive in. First off, have you really done enough over the past five weeks? So what I want you to focus on now is tracking your business goals.

So now let's focus on some of the tools that Google offers to help you measure and improve your results. There's Google Search Console and Google Analytics. And we have three main lessons for you.

One of them is on Search Console and two are on Google Analytics. But this one is going to be focusing on Google Analytics. And then we'll dive into Search Console. And then we'll go back to Analytics. Time is money when it comes to SEO. You know it takes a while to see results.

So the first step in Google Analytics is going over, you guessed it, goals. A goal could be anything, someone purchasing from your website, someone becoming a lead. You want to measure anything that helps you generate revenue.

And then pick the template that most resembles you. A reservation could be a lead, or you can end up picking someone generating a sale or someone contacting you. There's so many different options here and they provide the templates.

The easiest one is usually lets say, a destination like driving them to a thank you page.

And then on the next step, where it says equals to, you put your URL of your thank you page. So every time someone hits that, they know that hey, you have a conversion. You'll also want to make sure once you create your goals that you turn them on.

The next thing I want you to do is track your internal search queries. Remember how a lot of people use Google to do searches. Well, the chances are you have a search bar on your website. And you want to track what people are searching for on your website, because we'll give you ideas of content to create, what you need to optimize to generate more sales as well.

So go back to Admin, and this time, I want you to click on Settings. And when you click on Settings, you'll be able to scroll all the way down, I want you to turn on Site Search Tracking. And by turning it on, and you'll see another screen just make sure you turn them all on.

Now, you know you should probably offer it. Or if you're a lead generation provider, and people are searching for some educational based content, and you don't have it, you should create it, and then try to collect leads from that page.

You also want to create your own dashboard. By creating your own dashboard, you can see the metrics that are the most important to you. So in Google Analytics, go under Customization, and of course click on Dashboards, then click on Create. And then you want to create your own dashboard by coming up with the name, I like selecting Blank Canvas and then you can select the metrics that are most useful to you. Whether it's goals or people bending your funnel or exiting, you can pick all the ones that are related to driving revenue.

And the key there is, ones that are related to driving revenue. I wouldn't create a dashboard with a ton of vanity metrics. vanity metrics are metrics that don't move the needle, don't make you money. So make your dashboard with the metrics that drive conversions.

Now, last but not least, when we talk about Google Analytics, I want you to create alerts. Alerts notify you when something is happening that's good or bad. Remember, we are busy, you're busy. You don't have all the time in the world to log into Google Analytics every hour.

Heck, you may not even log in every day. So by creating alerts, you can track spikes in traffic or drops or plateaus or goals going up or down or revenue going down or bounce rates going up. You can track whatever you want when it comes to your alerts.

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    24 Responses to How To Get The Most Out Of Google Analytics – Module 06 – Lesson 1 – SEO Unlocked

    1. Shelly Hopkins June 6, 2020 at 2:02 pm #

      Love these lessons Neil thank you they are helping my site and even channel.

      • Neil Patel June 6, 2020 at 5:15 pm #

        Great to hear! 🙂

    2. Shane Dhananjaya June 6, 2020 at 2:06 pm #

      Thank you Neil for this great lessons.
      I have .in domain can I reach for US traffic with my .in domain?

      • Neil Patel June 6, 2020 at 5:16 pm #

        To reach US traffic you’ll want a .com or .us domain

    3. #gamenix 5757 June 6, 2020 at 2:07 pm #

      After a long time I commenting again, Thank you sir!

      • Neil Patel June 6, 2020 at 5:17 pm #

        Most welcome! 🙂

    4. Hitesh Chawla June 6, 2020 at 2:19 pm #

      WordPress started showing traffic on my website from 23rd April onwards and till now it is approx 5000 with adsense approval. I am thinking to make an app of the same too. Should I?

      • Neil Patel June 6, 2020 at 5:19 pm #

        If you think your audience will find it beneficial 🙂

    5. André Borges June 6, 2020 at 2:43 pm #

      I see you Neil! Thank you for your tools, i also realize you take a lot of profit from all our data, after all having a platform like Uber Suggest has a lot purpose for growing businesses for your clients, having data to support it on, understanding trends, as a way of ranking your brand, etc, etc, etc, so i see that you are helping I just know that its not just because you’re a good dude that wants to share. There’s something you want(need) to get back. So while you can establish relations based on being smart they dont compare to having relations based on love, meaning – giving without expecting to get back. Brands also grow based on the latter and you’re welcome to try it one day.

      • Neil Patel June 6, 2020 at 5:23 pm #

        Hello there,

        I do not take any data from Ubersuggest and use it for my personal business.

        By giving out marketing tips and tools, people come to my SEO agency and ask for help! That’s how I get leads to my agency.

    6. Jade Choi - Million Dollar Challenge June 6, 2020 at 3:16 pm #

      Informative as usual. SEO is one of the most important skills to learn these days. I’m taking notes every time I watch your video. Thank you for sharing!

      • Neil Patel June 6, 2020 at 5:24 pm #

        My pleasure! 🙂

    7. Slick Game June 6, 2020 at 3:24 pm #

      Hello Sir. I have a question…
      Can I use the same post text in the same post but other languages.?
      Worldwide: I am a beginner blogger
      मैं एक शुरुआती ब्लॉगर हूं
      আমি একটি শিক্ষানবিস ব্লগার

      please help for given information
      Thak You

      • Neil Patel June 6, 2020 at 5:23 pm #

        Yes you can 🙂

    8. Curostar Motivation June 6, 2020 at 3:24 pm #

      Seriously Neil, i don’t know how we can thank you enough. you give us a lot of stuff for free… you’re the best man. Im all in with your ubersuggest

      • Neil Patel June 6, 2020 at 5:24 pm #

        Thanks so much, friend 🙂

    9. Oguzhan Altun June 6, 2020 at 3:55 pm #

      I would have loved to see which items you have on dashboard and which alerts you setup. I think many people know these features but usually get lost on what to track, given too many options.

      • Neil Patel June 6, 2020 at 5:30 pm #

        I’ll have to share that in a future post 🙂

    10. CryptoComplete June 6, 2020 at 5:09 pm #

      Great video, thank you! I had a question about Tracking Internal Search Queries. At 5:36 minutes in the video, exactly what text am I adding to the Site Search Settings screen? Should I be adding “s=” in the Query parameter list? Or maybe just “s”? I hope that someone can answer. Thanks.

    11. Michał Kapusta June 6, 2020 at 5:29 pm #

      This is what I needed TODAY 🙂
      Thank you!

      • Neil Patel June 6, 2020 at 5:33 pm #

        You’re welcome! 🙂

    12. Nisha Purohit June 6, 2020 at 5:41 pm #

      Sir I love your videos, but I want to say that since you have started seo course your video quality is not that good words are not clearly visible and also audio is too slow. Even if I put earphones it is very slow.

    13. Tatyana Avramenko June 6, 2020 at 7:38 pm #

      I am confused what to put in Query parameter for Site Search Tracking.. I rewatched the video a few times and still didn’t understand. Can anyone help?

    14. Tech and Health tips June 6, 2020 at 8:31 pm #

      Hey how I get all this lesson till now ?I miss it from lesson 1st to lesson this one of today..? Please let me know or share the link if any.. Thanks

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