How to Grow Your SEO Traffic by Updating Your Old Content

You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I'm going to teach you how to grow your SEO traffic by updating your old content.

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With all the content out there, Google is going to rank the content that doesn't just have the most links or the best on-page SEO. More importantly, they're going to rank the content that has the best user experience. And usually that means that's the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month.

And the main strategy that I use wasn't just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic.

So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I'm going to walk you through that right now step-by-step.

The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You'll see that, right? It's already highlighted here under or right next to the queries.

The next thing I want you to do is adjust your date range. And you're already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it'll show you the articles that were the most popular to least popular in the previous year.

Now, going through that list, what you want to do is look for the posts that have lost traffic.

So there's quite a few terms that I was getting more traffic from. So what you'll want to do is start Googling those terms to see who's ranking above you.

So let's Google schema markup. As you can see, there's an article by Moz, there's an article by Search Engine Journal, then there's Schema.org. And what you'll want to do is click on each of those articles and analyze them and say, "Huh, what did they have that I don't? What is making their article better than mine?" And you want to take that information for all the sites that rank above you, and then you're going to want to modify your content. And you do this by making yours better than there's.

You also want to delete anything that's irrelevant. If something doesn't make sense anymore, delete it.

When you update the article, I want you to also update the publish by date, so searching engines know it's updated. And don't just think about word count, think about user experience. You need to do what's best for the user and not obsess or worry about word count.

And lastly, I recommend that you don't change your URL. If you want to change your URL, that's fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it'll start fetching the page and then boom, request it for indexing, and then you're off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple.

Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that's great as well, leave a comment below, we'll answer it, I'll help you out, and I'll try to do my best to grow your SEO traffic as well.

If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I'll answer and help you out. Thank you for your time.

► If you need help growing your business check out my ad agency Neil Patel Digital @

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    16 Responses to How to Grow Your SEO Traffic by Updating Your Old Content

    1. SA TV December 19, 2020 at 3:03 pm #

      I am here watching already.. Neil 100%

    2. Raaz Dawan December 19, 2020 at 3:09 pm #

      you are really grade Bro. Keep it up

    3. World Aquarium Singapore December 19, 2020 at 3:15 pm #

      Nice this is important to get more organic searches as well, coolest thanks

      • Oliver Brooks December 19, 2020 at 4:39 pm #

        I 4 4454 the email from the the working classes to the party of economic growth in history into a recession and

      • World Aquarium Singapore December 19, 2020 at 5:03 pm #

        @Oliver Brooks Up and down the ladder and money is making everyone stressed as well

    4. Vinod Trivedi December 19, 2020 at 3:26 pm #

      Metakeywords bring more traffic and the advice to which saying that don’t get into the crowded niche i mean why not more competitive means more revenue. If everyone thinks like that then no other blog would take the initiative.

      Think like this Google was not the first search engine, Facebook is the not first social network sites they are just add more value into the existing product.

    5. Jade Choi - Million Dollar Challenge December 19, 2020 at 4:23 pm #

      Thank you Neil as always

    6. Trustalyze December 19, 2020 at 4:43 pm #

      Just a FYI, you can no longer use “Request Indexing”. That link has been disabled for a while now. So the question is how do you let Google know the page has been updated if the request to index no longer works?

    7. Marcella S. Stephens December 19, 2020 at 4:59 pm #

      Thank You Sir

    8. Ekbal Alam December 19, 2020 at 5:16 pm #

      Sir, You Have Explained​ Amazingly And It’s Really Awesome As You Are. Thank You So Much From India.

    9. Jeremy Hepler December 19, 2020 at 5:35 pm #

      This is very good explanation of a proven and solid method to find where your content is slipping. Tip: If you limit Google Search Console Search Results to one metric, say only Total Clicks, then it will let you sort on the difference between the comparison date ranges.

    10. ashref haddeji December 19, 2020 at 5:53 pm #

      how about i just change all the article publishing date at once through mysql without touching the content , does that count as a good signal for google

    11. Manoj Agadi December 19, 2020 at 6:21 pm #

      Very Good Information Sir. But Google has Disabled request for Indexing feature at present due to technical updates sir. Can you make a video on this topic or what should SEO Professionals do for Indexing Single page sir. ( Because every time updation of XML Sitemap is not possible sir). Can you throw some light on this topic Sir. Many Thanks Sir.

    12. Sija Mafu December 19, 2020 at 6:42 pm #

      Thanks for the tips, Neil

    13. Gene Levin December 19, 2020 at 8:09 pm #

      Thanks for the tips. Do you have any recommendations and tips for the photographers and painters. We do not have that many articles, but images. What’s the strategy that we can use to grow SEO traffic. Thank you!

    14. Anabela December 19, 2020 at 8:16 pm #

      Have been updating my old articles on my blog and these tips help a lot. Thanks

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