How To Increase Your eCommerce Revenue With Amazon – Module 3 – Part 1 – eCommerce Unlocked

Today I'm going to be breaking down how to get the most amount of sales from Amazon.

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And the first one that I wanted to cover is Amazon. The way you win on Amazon is through internal and external promotion.

So, let's get started with internal promotion. There are many different internal promotion systems. First off, if you have an effective Amazon product page, you're going to do better. If you follow up with your customers, and you support them, and you do whatever it takes to delight them and knock their socks off, they're going to keep coming back and buying from you again after again after again, and even give you amazing reviews. Same with packaging and inserts. People love nice looking packaging, the way things feels. You also want to consider giving out bonuses along with your products.

A lot of times, this can be digital based, like PDFs or ebooks. And if you do all of these, and then you close the loop, and you get positive feedback, you can do quite well. The big key with Amazon to doing well is not just getting new people, but it's getting repeat customers.

A good product page means higher conversions. And if you get higher conversions, that means Amazon makes more money. Hence, they'll rank your product higher on Amazon when people are doing searches. You want to make sure you include different images, videos, and different colors that really stand out, so that way, your product stands out.

The perfect product page also has very detailed product descriptions. People want to know what they're buying. It doesn't matter if you're selling something for 20 bucks or $1,000, the more detailed you get, the better off you are. People also want their questions answered. And make sure that you really encourage reviews, whether they're good or bad.

Positioning is also important on where you put the keywords. You want them throughout your title, throughout your description within the text, throughout your bullets, wherever you can sprinkle them in, where it makes sense, don't just shove them in, it needs to make sense. And pick the right ones.

Now, let's dive into external promotion. First off one of my favorite channels is YouTube. You can also drive more traffic through things like email blasts, pushing on Facebook, Twitter, Instagram. And of course, my favorite, push notifications, that not too many people are using, and I don't know why, because they're still super effective.

Next, of course, is paid traffic. So, here's a formula I want you to follow, and it's called ACOS. That stands for advertisement cost of sale. In other words, look at how much you're spending on ads and how many sales you're generating. So you know, all right, I'm spending $20 per sale, I'm spending $2 a sale. Well, is your margins more than $2 or $20 or $5? As long as it's profitable, and ideally, the more profitable, the better, you should keep spending. And at first it may not, but over time, you can tweak it, and I'll show you some things that you can do to tweak it and make it more profitable over time.

But if you can create a better product, better description, you have better click through rates, you're going to be better off and you're going to be showcased even if you're not paying as much. And that's what's going to help you increase your profitability, right? And it also goes down with your landing page as well.

So, not just your bidding strategy. Are you really solving people's pain point? Do you express that within the copy? Are you using bullets? Do you have amazing images? Is your product page better looking than your competition's? If you have all of this, you're going to be better off, and you want to continually test and tweak until you get there. One way that you can ensure that you get there is by AB testing, as I mentioned.

For your first month on Amazon, here's what I want you to do just as a recap, rush to get to 15 reviews, social proof is awesome, make sure you use the auto PPC, bid one to $2, max of $50 daily budget, and you want to spend at least $5 to get you started, and then go from there.

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    33 Responses to How To Increase Your eCommerce Revenue With Amazon – Module 3 – Part 1 – eCommerce Unlocked

    1. Muna Mohamed July 6, 2020 at 2:11 pm #

      Hi sir l still struggle how to make money can you help me

      • Neil Patel July 6, 2020 at 5:34 pm #

        You can try creating a blog and doing affiliate marketing!

    2. Arman Shaikh July 6, 2020 at 2:12 pm #

      Can Livetv websites get Adsense approval?

      • Neil Patel July 6, 2020 at 5:35 pm #

        I’m sure it can!

    3. Digi & it World July 6, 2020 at 2:14 pm #

      Very informative. thanks bro

      • Neil Patel July 6, 2020 at 5:38 pm #

        My pleasure 🙂

    4. Abhay P July 6, 2020 at 2:16 pm #

      Can e commerce survive in covid

      • Neil Patel July 6, 2020 at 5:37 pm #

        Yes!

    5. Shota Aoyama July 6, 2020 at 2:21 pm #

      Thanks!

      • Neil Patel July 6, 2020 at 5:37 pm #

        No problem!

    6. Miten Gohil July 6, 2020 at 2:24 pm #

      hi sir ubersuggest is not showing accurate information

      • Let's Learn July 6, 2020 at 2:30 pm #

        No tool in world would show accurate number. They are all estimations.

      • Miten Gohil July 6, 2020 at 2:34 pm #

        @Let’s Learn when i compared SEMRUSH and ubersuggest, the result i got was totally different. E.g. i search digital markeing on both tools, ubersuggest says it is easier to rank for this keyword while Semrush shows it is very hard to rank

      • Let's Learn July 6, 2020 at 2:39 pm #

        @Miten Gohil See, easy hard doesn’t matter. See no. of links, referring domain, check quality of those links. Do manual keyword difficulty check. It’ll help you more than any tools’ estimation!

      • Neil Patel July 6, 2020 at 5:39 pm #

        Every tool has different data sources, hence why you’re seeing different metrics on each tool

    7. Nadia Martineau - Let's Get Rich Together July 6, 2020 at 2:28 pm #

      You are a great teacher. Thank you for all the info. Encouraging reviews is a good tip

      • Neil Patel July 6, 2020 at 5:40 pm #

        You’re very welcome 🙂

    8. Let's Learn July 6, 2020 at 2:29 pm #

      Hey Neil, which laptop screen recorder do you use?

      • Neil Patel July 6, 2020 at 5:40 pm #

        Quickplayer!

    9. Jade Choi - Million Dollar Challenge July 6, 2020 at 2:47 pm #

      Your curriculum is amazing.

      • Neil Patel July 6, 2020 at 5:41 pm #

        Glad you think so! 🙂

    10. Rahul Dev Chauhan July 6, 2020 at 3:15 pm #

      *bhut bdiya dear God bless you and be happy always dear Neil brother*

      • Neil Patel July 6, 2020 at 5:43 pm #

        Same to you

    11. Pinky Murmu July 6, 2020 at 3:16 pm #

      Thank you Sir ☺

      • Neil Patel July 6, 2020 at 5:43 pm #

        Most welcome 🙂

    12. Hk Tutors Pk July 6, 2020 at 3:22 pm #

      Great trainer ❤️❤️❤️

      • Neil Patel July 6, 2020 at 5:43 pm #

        Thank you 🙂

    13. Manoj Agadi July 6, 2020 at 5:15 pm #

      Very Great and Wonderful Information on how to use Amazon Platform effectively to drive the Sales Sir.

      • Neil Patel July 6, 2020 at 5:54 pm #

        Thanks for watching 🙂

    14. M B July 6, 2020 at 6:36 pm #

      Very informative however, I’d like to mention that selling on Amazon is extremely difficult, super expansive and highly risky these days. I’m already a seller that’s why I’m saying this. Many sellers are stepping back and shutting down their account because of no sale and only expenses.

    15. Ed Moses July 6, 2020 at 7:20 pm #

      Hi Neil, you post great information. Do you know if this strategy works well with selling Kindle Books?

    16. Aditya Shrivastava July 6, 2020 at 7:28 pm #

      Hey Neil, I’m from India. I have thought of starting an agency which helps middle sized businesses go online, and also transforming their old crappy online business get up to date.

      I was just wondering about all the necessary services which I can provide them with. Like, a proper SEO optimized website, email marketing, putting up sales funnels, etc.

      Can you help me with the total list of services and tools required for a perfect online business?

    17. cactus cooler July 6, 2020 at 7:52 pm #

      Ubersuggest isn’t working. The orange circle just spins forever.

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