How to Optimize For Google’s E A T Algorithm

How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don't have authority on a certain topic from ranking really well. Good example of this, I'm a marketer. If I write on surgeries and how you can cure yourself from all these problems like cancer, Google will not want to rank you no matter how many links I have, how many domain authority, it doesn't matter, why? Because I'm not an expert when it comes to medicine or advise to people's health. Today I'm going to teach you how to optimize for Google's EAT algorithm.

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As I mentioned, Google released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google doesn't want to rank me for medical-based information.

At the same time, they also don't want to rank people for medical-based information who are phonies claiming that they know all this medical stuff when they really don't.

The same goes for financial information. If I went out there and I started giving advise on 401Ks and retirement, how to live life when you're 60 years old, keeping in mind I'm 34 and I have no clue about retirement yet because I'm nowhere near that age.

Why should I rank for that? I could be doing a disservice and harming people.

Google's doing this for the best interest of people using Google and it's the right thing to do.
So today, I'm going to teach you how to build up your expertise authority, and trustworthiness.

This is what's called EAT, right? Expertise, authority, trustworthiness, stands for eat.

And when you build this up you can start ranking for more things. Now pages that can be potentially hit by the medic update or by Google's EAT, you know, update is usually ones that are in happiness, health, financial stability, or anything that's related to the safety of other people.

So just news websites, government, law-related websites, financial advice websites, shopping information, medical advice, information just generally on people, all these are types of sites that we're seeing that are being effected.

So let's go into how you can optimize for EAT so that way you can do well.

Tip #1. Establish your own expertise, right? So, I want you to start putting your bio everywhere.

When you write content, put your bio. Tell people why you are an expert on that topic. Why should they pay attention to you? Google doesn't want a journalist who's a freelance writer talking about financial advise. Or, a general writer that you get on Upwork talking about medical conditions and what you should do if you have a brain tumor. They want people who are experts, doctors writing on medical-based content.

In addition to that, you can also try to guest post on other websites, that helps, especially if they're in your niche. Get on other people's podcasts, that helps again. This all brands you as an expert.

Tip #2. Work with trusted sources.

If you're talking about scientific-based research, include links in your article to back up your sources, your claims.

When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the search that happen on Google result in no clicks? I don't just say that because I'm making it up. I say it because I got that data from Jump Shot, right.

They publish it around the web and with their data and they analyze billions of clicks, they said 49% of all searches that happen on Google result in no clicks. So by citing your sources, it makes you seem more reputable and it makes you seem more trusted.

Tip #3. Design your content to be helpful for people.

With the specific purpose in mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because as I see it as a marketer we're like, how can I optimize my page for Google or for Facebook.

They want to optimize their pages, their listings, their results for their end user, so if you also do the same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better.

What do people want to achieve by reading your content? Ask people that and if you can answer that within your content, you'll do great. Does your page have a beneficial purpose? If it does, great.

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    20 Responses to How to Optimize For Google’s E A T Algorithm

    1. Nomad WorkNews December 12, 2019 at 3:05 pm #

      Great stuff. Hardly anyone talks about E.A.T. I’ve been focusing on this for my new blog.

    2. Sheikh Joy December 12, 2019 at 3:07 pm #

      Thanks Neil Patel, its helpful for me as newbie.

    3. commenzator December 12, 2019 at 3:09 pm #

      This algorithm proves to me that there is a desperate need for a new better search engine.
      Google has changed position over the years from friendly assistant to dictator and judge.

      • Don Prast December 12, 2019 at 4:16 pm #

        It’s the need to keep being competitive. Google doesn’t want to lose in its biggest product.

      • commenzator December 12, 2019 at 4:17 pm #

        @Tugis Art Studio Nefarious parties will always try to circumvent the rules and procedures. What it does is put an extra burden on those who are qualified and legit. There are better mechanisms than relying on an algorithm that can have bias and may implement wrong assessments and not be held liable for mislabeling and bad rankings.

      • Linda Hazen December 12, 2019 at 9:33 pm #

        Agreed. It is a horrible update. Now that Alphabet (Google) is invested into big pharma they are sending traffic to themselves. Many, many competent doctors have been black listed by Google because they focus on health and nutrition rather than drugs. Very sad indeed. People need to change to duck, Entireweb, Thor, etc. End censorship – End Google

      • Yadira Martinez December 12, 2019 at 9:48 pm #

        I’ve seen the top 1-6 on some topics that are useless now. Sometimes yahoo answers, slideshare, brainly or any other site where people posts low quality, short or very poor content are in these positions (Sure they have good authority but its still a yahoo forum answers, anyone can post there, lol). Now, at least 3/4 times i have to head to the page 2 to find better results. I don’t understand how this is working for good. If its working good for health and financial, clearly its not working nearly well for the rest of the topics.

    4. Ed Shirley December 12, 2019 at 3:11 pm #

      Great video thanks. Was perfect timing for something I’m working on.

    5. Prem Kumar December 12, 2019 at 3:12 pm #

      Thanks for timely update

    6. Mohit Kumar December 12, 2019 at 3:14 pm #

      WooWwWwwW Neil Sir. Thanks For Helping us Small Marketer. I really Followed Your Every Tactics and Starategyies.

    7. Ramesh Rawat December 12, 2019 at 3:18 pm #

      Wonderful information, thanks for valuable info.

      • Ali Raza Panjwani December 12, 2019 at 4:07 pm #

        Wow beautiful amazing

    8. sambit kumar December 12, 2019 at 3:26 pm #

      How Google going to know your are marketer or doctor.. I can use fake social profile

    9. Al Shariar Apon December 12, 2019 at 3:32 pm #

      Hey Neil, I am a photographer based in khulna, Bangladesh. I have started a blog in photography niches. Should i update my author meta ?

    10. Ali Raza Panjwani December 12, 2019 at 4:07 pm #

      Wow Mashallah thanks for great learning ever super keep it up Guru

    11. Nikhil Anand December 12, 2019 at 4:23 pm #

      Thank sir for giving us new algorithm update tips

    12. Intricate Digital Marketing December 12, 2019 at 4:29 pm #

      Thank you for the great video this morning! Income School has videos on EAT and Google as well…for y’all looking for more content.

    13. Ankit Mishra December 12, 2019 at 5:02 pm #

      neil you are the king of seo.

    14. Nick Freund December 12, 2019 at 6:43 pm #

      Hey Neil, what a cool Video! Thank you 🙂 Nick

    15. Albert Pavliukovic December 12, 2019 at 9:55 pm #

      *sniff sniff* With this update I smell a lot of people going out of marketting business.

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